LazyLeaf

19/11/2021

A series of studies done by a team at the University of British Columbia found that people tend to appreciate and buy more ugly produce when the seller uses straightforward language instead of euphemisms like “imperfect” or offer small discounts without disclosing the reason.

This is because, while people tend to think that ugly produce is automatically less tasty, when the language around the produce is sincere, the consumer understands that that is the only thing wrong with the produce - its aspect, not the taste nor the quality.

The research also reveals that consumers tend to find this language, and the seller therefore, more trustworthy.

New research suggests that consumers prefer straight talk.

06/11/2021

Like most of us, you’ve probably heard about Facebook changing its name from all the memes that the news has inspired. But what does this actually mean for the company?

Facebook changed its corporate name to Meta, so its individual platforms, like Facebook, Instagram and WhatsApp are unaffected, the change only applies to the parent company that owns them.

This is part of a major rebrand. The company says that the new image will better encompass its growing scope, going beyond social media into the realms of virtual reality and new areas. CEO Mark Zuckerberg said he plans to build a “metaverse”, a virtual world where people can communicate, game and work. According to him, the current Facebook was too limited for the vision of things to come.

Zuckerberg also said that this rebranding means that over time people will not need to use Facebook to use other Meta services. The name Meta was inspired by the word’s meaning in Greek – “Beyond”.

The new logo, a blue infinity shape, replaced the iconic thumbs-up “Like” logo at Facebook headquarters in Menlo Park, California.

But the new name might not be adopted by the general public as quickly as Zuckerberg would like. Critics say that this is merely a way of saving face, as Facebook has been under constant criticism lately, especially after a recent leak by an ex-employee accusing the company of putting profits over safety.

Other past similar big tech rebrands have failed. Google’s parent company rebranded itself as “Alphabet” in 2015 and almost no one uses that name.

27/10/2021

Don't want to spend a lot of money on professional photography services? You may not have to, according to a recent report by digital marketing firm Bazaarvoice.

74% of consumers prefer to see previous customers' photos and videos on brand retailer websites, rather than professional snaps, the report says.

Think of creative ways of incentivising your customers to share photos and videos highlighting your products or services, like offering them special discounts, and use that content to drive sales.

While sometimes lacking in quality, real customer photos and videos offer that authenticity that is so hard to recreate in a professional shoot and that a lot of people look for when researching a brand.

29/09/2021

Need some in depth insight on potential target audiences? Check out Inspiration Nation by Pinterest, a report detailing six audience segments on its platform, in an effort to help marketers better understand user behaviour and interests.

The data is from an audience study done in partnership with Sparkler, part of PA Consulting, which focused on Pinterest’s UK audience.

The report does not only outline these audience segments, but also provides a guide detailing what tone, brand purpose, creative approach and format best resonate with them.

Meet the six unique types of audiences who come to Pinterest to find ideas for what to do, make and buy next.

24/06/2021

According to audience targeting company GlobalWebIndex GWI, reliability, innovation and authenticity are the most important values for consumers in 2021.⁣
⁣
A sustainable business model moving forward should embed these into their company culture, from product / service design to communication.

16/06/2021

This quote by programmer, writer, and investor Paul Graham rings especially true to us. A lot of people outside of digital marketing often disregard the effort put into good content, thinking anybody can do it, so why pay a professional?

And even when you’ve been doing it for years you still have to brainstorm, write, proofread, edit, and sometimes start over again before you’re satisfied with the result.

03/06/2021

Keeping a social media calendar may seem like an extra chore, but it actually saves you time and improves the quality of your content and the overall coherence of your account.

18/05/2021

Numbers aren’t everything on social media and obsessing over them is rarely a winning strategy. A new business trying to reach a certain number of followers by any means possible, including unhealthy practices like using a follow / unfollow bot, might see that they have 10k followers but no engagement on their posts.⁣
⁣
While building a community takes time, patience and a more thought-out plan, it definitely pays off in the long-term. You won’t be seeing an impressive number of followers overnight, but your audience will be truly connected with your activity, will engage with you and some of those accounts will convert into customers.