22/01/2022
😖 Are you worried about a lack of customers? Sometimes they are, sometimes they are not...
You don't want to rely only on recommended clients and are looking for proven ways to get them?
➡Read this post and see how you can easily get 2x more clients (even if you are just starting out!)
✅ # 1 Free Consultation
The easiest way to acquire a customer! Seriously! You offer a free telephone consultation.
During such consultation, you get to know the client and ask him about his biggest problems and current challenges. At this point, you are supposed to listen to the client and ask specific questions.
You are not talking to yourself, about your certificates, awards, company, employees! ZERO!
You ask the client about his pains, frustrations, dreams and hopes. Then you use the obtained information and communicate that your service will help him with "x" (x are the biggest problems and frustrations of the customer that you learned about by asking questions!)
Therefore, during the consultation, you can ask the client about his pains / aspirations, show how you can help him solve the problem.
Give him a list of steps to achieve the desired effect / result and ask at the end if I want you to help him implement them. That's all.
✅ # 2 Free Ebook
Similar to consultation, but here you first send your potential client an e-book where you describe the most pressing problems in your market and their solutions.
After which you can put a link or a phone number to you at the end. Then you conduct consultations and do it according to the diagram from step # 1.
✅ # 3 Direct Advertising
Less effective, but hits customers who have a problem and are looking for a solution. Statistically, 1 person out of 100 makes a purchase.
You have to count how much you earn on your service.
It may be that you will spend 30 GBP on acquiring a client, and he will leave you with 300 GBP. Then such an advertisement makes sense. It is average for products / services with a low margin.
✅ # 4 YouTube channel
Here we have a free and a bit time consuming method of getting clients. You do content, people subscribe to you, you build a big channel. In the films you communicate that if they want to know more, you can help them and do it for them.
✅ # 5 Blog
Just like the YouTube channel. Free method. Here you focus on writing valuable articles. It is important to first check what the most common questions your market asks.
For example, in the weight loss industry, these may be the following keywords: "how to lose weight from the belly", "how to lose weight from the thighs", "how to lose weight before the wedding".
Each set of keywords is a great topic for an article. You put a given keyword several times in the article. When you systematically add content, Google recognizes that the page is developing, more and more links and references are created. Thanks to this, you are higher and higher in Google search results.
People land from Google on your blog. It is important to encourage them to download an e-book etc. in return to their e-mail address. Then you have contact with them and you can communicate with them regularly.
Some of these people will come to you for help in solving their specific problem.
❤ Summary: You can advertise for free (you invest your time) or advertise with paid advertising. Then you save time and gain new customers "on your business machine".
And what methods of acquiring customers have you used so far? Write below in the comment 😉
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