18/11/2022
Getting ripped off by your marketing agency? 6 ways to find out…
It’s an all too familiar story - overhyped promises to flood your inbox with qualified leads, rank your site on the first page within a ridiculously short time period, guarantees to boost sales ten-fold using a little known advertising hack… and so on.
Most of the companies we work with have been burnt badly and approach us with ‘reservations’ (scepticism, frustration and their bullsh*t detection ramped up to the max). And who can blame them?
Clear-cut cases - when agencies simply fail to deliver, are difficult or impossible to contact, or fudge reports (drown clients in unnecessary detail or present overly vague findings) while continuing to bill very specific amounts - are not the real issue as clients simply become fed up and walk away.
It is the more seemingly innocuous yet shady tactics that fail to ring alarm bells… often until clients are over-committed, locked-in or out of pocket.
Read the full article here: https://engagegroup.io/getting-ripped-off-by-your-marketing-agency-6-ways-to-find-out/