05/08/2021
Stop Spending on Facebook Ads Until You Understand This.
How’s your FB Ads performance been?
A: Crushing it! Let’s scale!
B: Could it be better?
If you’ve answered B, then what I’m about to tell you is going to be extremely important for your business.
You see, It’s not your fault..
Even the top digital marketers aren’t safe from the effects of iOS14.
It’s frustrating stuff, I know. That’s why the majority eventually give up on running Facebook ads.
But the fact of the matter is..
There is NO media buying hack, secret, or solution to miraculously improve your performance overnight. (And if there was, I’d find it and pay THOUSANDS of dollars for it.)
You see, running FB Ads isn’t easy.
But, it’s A LOT simpler than you think. Despite what some “agencies” are telling you.
So what’s the answer to seeing more stable and consistent performance?
Focus on the fundamental media buying & marketing principles.
That’s it. No need to overcomplicate things, FB doesn’t like that.
When you get rid of all the fluff, you’ll start to see how much smoother and more effortless it’ll be to scale an ad account.
So how do you do that?
2 things:
First:
*Place even more importance on your ads.*
It’s one of the biggest levers you can pull to scale faster and more consistently.
Revisit your market research and become bestfriends with your customer avatar.
This will give you a higher confidence level on your ads so you can find better opportunities to scale.
Second:
*Simplify your ad account.*
You only need 5 main campaigns:
> (SB) Sandbox: testing ads
> (TOF) Tof of the funnel/Cold traffic: general testing
> (M*F) Middle of the Funnel retargeting: validating
> (SC) Scaling
> (BOF) Bottom of the Funnel: retargeting
Everything else is fluff (unless necessary).
Feel free to comment below or message with any questions!