Ads Couture Agency

Ads Couture Agency Digital Marketing & Merchandising Consultant For Ambitious Fashion Brands.

I didn’t actually leave fashion to start Ads Couture.I left the corporate fashion industry like many other women do: bec...
13/06/2026

I didn’t actually leave fashion to start Ads Couture.

I left the corporate fashion industry like many other women do: because I wanted a better quality of life and more time with my children.

When Covid hit, I was already on maternity leave with my third baby, Eddie. And in many ways, that pause gave me the space I didn’t know I needed, the chance to step back and properly think about what I wanted next.

At the time, I had no real plan to go into marketing.

I stumbled into it by chance while trying to save a previous business, and ended up training with the incredible . What started as a “let’s just fix this” moment turned into something I genuinely fell in love with.

Marketing, especially paid ads, felt surprisingly familiar.

It had the same mix of data, structure, and commercial thinking that I had always enjoyed in the fashion world, just applied in a different way.

That’s when things clicked.

I went on to get officially certified with Meta, started with Meta Ads only, and eventually expanded into Google Ads as well.

And what I realised quite quickly is this:

My retail background isn’t something I left behind… it’s actually one of the biggest reasons my clients see results.

Because working in fashion teaches you things you can’t learn from ads alone:

How people actually buy, not just how they click
How seasonality and demand really behave
How to think commercially, not just technically
and how product, pricing and positioning directly impact performance

That perspective changes everything when it comes to scaling e-commerce brands.

Ads Couture wasn’t planned.

But it makes perfect sense now ⚡

Most ad problems aren't budget problems.They're strategy problems.Before increasing spend, make sure your foundations ar...
12/06/2026

Most ad problems aren't budget problems.

They're strategy problems.

Before increasing spend, make sure your foundations are solid.

Save this post for your next ads audit.

Comment HEALTH CHECK for my free guide.

Are your ad results looking painful? 👀There’s really only one thing to do: investigate 🕵️‍♀️But before I go deeper... if...
11/06/2026

Are your ad results looking painful? 👀

There’s really only one thing to do: investigate 🕵️‍♀️

But before I go deeper... if you’re not sure what you should even be looking at inside Ads Manager, comment “HEALTH CHECK” and I’ll send you my free guide on how to actually measure performance properly.

Now, if your campaigns aren’t performing, here’s where I’d start:

1. Check your website first
More often than not, poor ad performance isn’t an ads problem: it’s a website problem. Slow load speed, weak landing pages, or poor product imagery can all kill conversions. Start there and be brutally objective.

2. Audit the mobile experience
Around 90% of traffic is mobile, so don’t judge your site on desktop. Go through the full journey on your phone, from landing page to checkout, and look for friction at every step.

3. Look at your AOV (average order value)
If ROAS is low, don’t just focus on acquisition. Ask yourself: Am I making the most of each purchase? Can I improve upsells, bundles, or cross-sells? Are my product pages set up to increase basket size?

4.Refresh your creatives
If performance has dropped after previously being strong, check frequency and creative fatigue. You might not need a new strategy, just new ads.

5.Review your audience strategy
Are you still scaling and reaching new people, or are you over-relying on existing customers and warm audiences?

If you’re ready to scale and want support with your ads, DM me and let’s talk. 🚀

One of the biggest misconceptions I see right now is that AI will somehow fix a poorly built advertising account.Recentl...
10/06/2026

One of the biggest misconceptions I see right now is that AI will somehow fix a poorly built advertising account.

Recently, I started working with an ecommerce client who felt like she was doing everything right.

The budget was there.

The products were great.

The ads were running.

But performance wasn't where it should have been.

When I dug into the account, it quickly became clear that the issue wasn't the AI.

It was the foundations.

Campaigns had been built incorrectly.

Asset segmentation was messy.

Placements weren't properly controlled.

Google campaigns were spending on traffic that should never have been targeted in the first place because there were no negative keywords in place.

As a result, the platforms were being fed poor signals and making decisions based on incomplete information.

And that's the thing about AI.

It's incredibly powerful.

But it can only work with the information it's given.

If the setup isn't right, AI won't magically solve the problem.

In many cases, it'll simply help you spend budget faster.

The brands getting the best results today aren't winning because they're using AI.

They're winning because they've built the right foundations for AI to work from.

That's why strategy, structure and optimisation still matter more than ever.

If your Google Ads are not were you'd like them to be, book a call and we can discuss how I can support you x

Starting to run Meta Ads can feel overwhelming.And when it comes to getting good results, there's a lot more to it than ...
08/06/2026

Starting to run Meta Ads can feel overwhelming.

And when it comes to getting good results, there's a lot more to it than simply having a decent budget.

The truth is, successful campaigns are built on strong foundations.

From tracking and website experience to creative and audience building, there are a few key factors that can have a huge impact on performance.

In this post, I'm sharing the areas I'd focus on first if I were starting from scratch.

Because often, the difference between ads that struggle and ads that scale comes down to what happens before you even hit publish.

Swipe through to see them all ⚡

Find this post interesting? Save it for later x

If I could give business owners one piece of advice about advertising, it would be this:Start sooner than you think you ...
03/06/2026

If I could give business owners one piece of advice about advertising, it would be this:

Start sooner than you think you need to.

One of the biggest mistakes I see founders make is waiting until sales slow down before investing in Meta or Google Ads or until they have a "big enough budget".

By that point, they're looking for immediate results when what they really need is momentum.

Advertising isn't just about generating sales today.

It's about building audiences, collecting data, understanding your customers, and creating demand for your brand over time.

The platforms are becoming increasingly AI-driven, and the brands that will benefit most are those that have already spent time helping Meta and Google understand who their customers are.

That's why the first few months of advertising are so important.

You're laying foundations.

You're building awareness.

You're creating future opportunities to scale.

And yes, you're generating sales too, but that's not the only goal.

The brands that grow sustainably don't think in weeks.

They think in months and years.

So if you're worried that your budget isn't big enough, start with what you can afford consistently.

A sustainable strategy will always outperform a short burst of spend followed by silence.

Build the audience.
Build the momentum.
Build the brand.

The sales will follow.

What's stopping you from starting?

Good creative earns attention.Great creative makes every second count.This carousel breaks down a few ads I came across ...
01/06/2026

Good creative earns attention.

Great creative makes every second count.

This carousel breaks down a few ads I came across recently that could be working much harder.

From wasted screen space to distracting design choices, these are the details that can quietly impact performance.

Swipe through for the review.

Need help with your ads? DM me to start a conversation.

Running Meta ads is no longer just an “option” for any type of business. It’s becoming essential for growth and brand re...
31/05/2026

Running Meta ads is no longer just an “option” for any type of business. It’s becoming essential for growth and brand recognition.

Organic content is important, but relying on it alone is getting harder and harder. Social platforms are crowded, attention spans are shorter and even great brands can struggle to get seen consistently without paid support.

The brands growing right now are not only creating good products. They are staying visible.

Meta ads allow your brand to:
✨ Reach new customers consistently
✨ Build recognition and trust over time
✨ Stay top of mind
✨ Scale winning products faster
✨ Support launches and seasonal campaigns
✨ Grow beyond relying on one viral post

And the truth is, most people need to see your brand multiple times before they buy.

Ads help make that happen.

I also know that running ads can feel expensive, especially for smaller brands. But in today’s market, visibility needs to be part of the budget and growth plan, not just an extra when sales are good.

The key is not just “running ads”, but having the right strategy behind them. Strong creatives, good offers, understanding your customer journey and analysing the data properly all matter.

Hi, I’m Maria, founder of Ads Couture 🤍
I help brands grow through strategic Meta and Google Ads management.

If your brand is ready to grow with more intention and visibility, send me a message or book a chat ✨

Ever opened Ads Manager, looked at your ROAS and thought..."Okay, but what am I supposed to do with this?"You're not alo...
31/05/2026

Ever opened Ads Manager, looked at your ROAS and thought...

"Okay, but what am I supposed to do with this?"

You're not alone.

One of the biggest frustrations I hear from business owners running their own ads (or even using an agency) is that they have plenty of data, but they're not sure what it's actually telling them.

When sales are down, should you change the creative?

The audience?

The budget?

The offer?

The truth is, your Meta Ads account usually leaves clues.

The challenge is knowing where to look and how to connect the dots.

That's why I've created a free resource: The Meta Ads Health Check.

Inside, I'll walk you through the framework I use to review Meta Ads accounts, helping you understand what's working, what might be holding performance back and where opportunities for growth could be hiding.

If you're running Meta Ads and want more clarity and confidence when looking at your results, this guide is for you.

COMMENT "HEALTH CHECK"

and I'll send you a copy 📩

I can usually tell within a few minutes whether a Meta Ads account is healthy or not.Not because I'm looking at ROAS.And...
30/05/2026

I can usually tell within a few minutes whether a Meta Ads account is healthy or not.

Not because I'm looking at ROAS.

And not because I have some secret dashboard.

It's because there are a handful of indicators that quickly reveal where opportunities and bottlenecks might exist.

Most business owners never look at them.

Which is why Meta Ads can sometimes feel frustrating, unpredictable or impossible to understand.

The good news?

Your account is already telling you what's happening.

You just need to know where to look.

That's exactly why I created The Meta Ads Health Check.

A simple guide that walks you through the framework I use when reviewing Meta Ads accounts and identifying opportunities for growth.

DM me or comment "NEED" and I'll send you the link or check my Profile links!🤍

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66 Bertram Road
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NW43PP

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+447809715436

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