21/12/2021
💣 CONSISTENCY IS THE KEY FOR YOUR BUSINESS 💣
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AND HERE IS WHAT YOU NEED TO KNOW? 👇🏽
👉🏽 Consistent Voice
Before you can use the consistent voice tone of a social media message, you need to understand who you are talking to when you send it. For example, when talking to Millennials, they don't use the same language as the baby boomers. Age, geographic location, goals, each of these factors classifies groups of people, and if you know what group you are talking to, you can choose a tone that your audience can understand.
👉🏽 Consistent Content
According to Facebook Blueprint Creative Best Practices, "You have to write something that will make me cry, laugh, surprise or provoke." You want to be interested in the content you create and share draws emotions in and out of your audience's reaction.
Posts should be accurate and ethical. In other words, you need to make sure that the message you share comes from an accurate and ethical source. Cross-check articles and posts from other online sources to double-check that your message is correct. Other trusted sources are safe to share once you have verified the authenticity of the message. The same is true if the shared content is continuously reliable.
👉🏽 Consistent Posting
Find balance when publishing content for consistent posts. Post daily on social media. Organic reach, which is the number of people you reach without paying for advertising and articles, can only reach so many people. Every time you publish an article, you have another opportunity to get closer to your audience. If you publish strategically and continuously on a daily basis, you will maximize organic reach.
👉🏽 Consistent Aesthetic
The Profile needs to be visually appealing. People are visual animals and are naturally attracted to esthetically pleasing sights. Make sure your profile matches the theme. Set the color of your photo and use the same filter every time you edit your photo on Instagram. This creates consistency and coordination in your images and posts, which has a huge impact on consumers.
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