25/08/2026
The online gambling content industry has spent the better part of a decade optimising for volume, more titles, faster releases, cheaper production. Carl Wiggman CEO of , speaking with Business Enquirer’s Zaakira Ibrahim, argues that this race has created an opening for studios willing to do the opposite.
Print Studios, the outfit Wiggman leads as CEO, has built its identity around craftsmanship rather than output, a stance that shapes everything from how it uses artificial intelligence to how many games it produces.
An Industry That Can No Longer Hide
Wiggman opened by describing a fundamental shift in how gambling studios operate in public. Where the industry once ran on low transparency, he said, it now exists under near-constant visibility, and that means a studio’s internal culture and its external product can no longer drift apart.
He pointed to three studios as case studies in identity. No Limit City, he noted, projects its game culture directly through its social presence. Games Global, by contrast, has cultivated something closer to a corporate Formula One-style brand. Shady Lady, meanwhile, operates behind an entirely digital persona. For Wiggman, the lesson is the same in each case: culture and product have to match, because audiences now see both.
Read the full article in the August edition of Business Enquirer Magazine via the link in our bio.
Watch on our YouTube channel as Carl Wiggman, CEO of Print Studios, discusses AI, outsourcing and why staying small may be the smartest growth strategy in iGaming.