Daydot

26/01/2024

We recently worked with the National Deaf Children's Society to develop user of their customers and .
These are used to improve the quality of internal discussions by providing a shared understanding of the needs and attitudes of the people who they interact with, and for whom they are providing services.
We utilised internal and external and outputs to assist NDCS in their mission to ‘overcome the social and educational barriers that hold deaf children back’. The NDCS used the personas we generated for them to improve the quality of internal discussions by focusing on a shared understanding of their customers.
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You can read more about our work with the NDCS at our case study here: https://daydot.agency/case-studies/customer-research/ndcs-personas

09/05/2023

Do you need some CX inspiration? The CX Network has published a list of top customer experience influencers they believe you should follow in 2023. The list spans five continents and includes CEOs, media personalities and thought leaders, and promises to bring innovative content from inspiring CX leaders. We love a good influencer recommendation so will be checking out the list to see if we agree with them.

Our guide to CX Network’s top influencers to follow in 2023

05/05/2023

The Goal Gradient behavioural principle suggests that people increase their efforts as they get closer to achieving their desired outcome. Completing a task is like a reward to users, and as they get closer to their reward, they become more motivated and speed up their behaviour. Read more and find out how you can use it within your CX strategy.

https://daydot.agency/insights/principles/goal-gradient

24/04/2023

As you develop a organisational culture of and delve further down the testing rabbit hole, your tests can reach complex levels. Our Senior Developer Rob writes on the benefits of leveraging developer expertise to help.

https://daydot.agency/insights/thought-leadership/developer-expertise

05/04/2023

A perfect example of in action; read how used idleness aversion, operational transparency and the goal gradient effect to improve . See how the Uber product evolved as they tested these ideas, which resulted in an 11% reduction in post-request cancellation rate!

If you want to see how behavioural science could improve your as part of an programme, get in touch on [email protected]

Uber tackles their biggest pain points with science

30/03/2023

As Tik Tok reigns supreme and collective attention spans dwindle, digital platforms and websites need to work harder and harder to keep up. This Medium article explores the use of animations, brightly-coloured gradients and contrasts, and playful typography to create immersive, attention-grabbing experiences. Some things never change though – classic, clean design with lots of white space is still a popular and effective route to excellent .

The rise of motion design, parallax, immersion, contrasting UI styles, imitations and more

28/03/2023

Priming is a powerful behavioural science principle that can be used in website optimisation to influence , shape perceptions and drive . The idea is fairly simple - expose a user to a particular stimulus before they engage with a specific task or activity. Read more in our blog article. https://daydot.agency/insights/principles/priming

23/03/2023

At Daydot we're big believers in ; it's a crucial part of the process. Testing designs in a realistic context means getting feedback from real users, and to identify potential issues, and make necessary changes before the final is developed. It can definitely save you money in the long term, reducing costly rounds of amends after a product has gone live. If you're starting a design project, we recommend building prototyping into your project plan - and let us know if you would like any help!

The role of prototyping in UX design: How to test your designs

21/03/2023

Wouldn’t it be great to know your website changes would have a positive impact, before you make them?

In the current period of economic instability, many companies have imposed budget limitations, including reducing or opting out of like A/B testing. While this may save money in the short term, implementing bold changes to your without checking their impact may lead to a decline in and further down the line.

Discover the benefits of in this easy-to-read Medium piece. Then give us a shout if you want to discuss setting up a proof of concept first test, to help you prove ROI, and build a business case for optimisation. https://uxplanet.org/a-vs-b-dont-ask-your-colleague-ask-your-users-e37e8f2419ae

A sneak peek into making data-driven design decisions.

15/03/2023

To be customer-centric brands often think the best approach is to give customers as much choice as possible. If only it was that simple! When customers have too much choice they can experience ‘choice paralysis’ and in fact drop off your website altogether! So how much is too much? Don’t worry, we have some recommendations to help.
https://daydot.agency/insights/principles/choice-paralysis

13/03/2023

When people are uncertain they often look for 'social proof' to help them make a decision. For example, testimonials and ratings can act as a useful guide to reassure users that they are making the right choice. Read more about how you can use social proof to improve website perfomance.
https://daydot.agency/insights/principles/social-proof

09/03/2023

There are many Behavioural Science principles that can help you understand the nuances of your customers and how they process information. Here's an overview to explain more. If you want to super charge your digital customer experience and stay competitive then check it out. https://daydot.agency/insights/principles/behavioural-science