Xender Services, 128 City Road, London (2026)

17/04/2023

We ran an easter campaign for our client. Here are the results (SS attached)😱😱

Introduction:
Our agency, Xender Services, recently ran an Easter campaign for a client to promote their products. The campaign was executed from 1st March to 9th April, with a total ad spend of $24,000 across various channels like Facebook ads, Google ads, SEO, and others.

Objective:
The main objective of the campaign was to increase the client's sales during the Easter period and improve their return on ad spend (ROAS). The goal we got from the client was to generate $120,000 in revenue.

Challenges:
Client accidentally deleted the pixel from their website. We noticed that 24 hours later. After this came to our knowledge, we quickly solved the problem and installed the pixel again. But it affected the rhythm of the whole campaign. Another problem was they didn’t set up their product feed correctly in the commerce manager. It caused issues with catalogue sales campaign.

Ex*****on:
Despite the challenges, we worked diligently to ensure the success of the campaign. We focused on ad creatives and targeting the right audience across different channels. We also used A/B testing to find the winning creatives early in the campaign.

Results:
Our efforts paid off, as the campaign generated $151,828 in revenue ($31,000 more than client expectations) for the client, with a 6.32 ROAS. The campaign's success can be attributed to our team’s effective targeting and A/B testing strategies.

Conclusion:
This Easter campaign for our client was a resounding success, generating significant revenue and achieving a high ROAS despite the challenges faced. Our effective ex*****on and optimization strategies ensured that the client's objectives were met, proving once again why we are one of the best teams in the business.

👇👇 Comment below if you want me to post more case studies like these. 👇👇

06/09/2022

Best practices for reaching new audiences in Facebook Ads

Facebook’s system automatically tries to optimize ad delivery with any audience you create, but the targeting selections that you select may affect its size.

You can use multiple audience options at once when doing so, aligning with your strategy. However, when you want to show your ad to a broader set of people, don't refine your audience too much.

Audiences created using too many targeting selections may be too small or specific to be effective.

01/09/2022

Facebook Ads is a game where those who know how to target their audience win.

The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead to better ROAS (return on ad spend).

But how can you improve your Facebook ad targeting without losing a lot of money with testing?

This can be tricky. Because while targeting the right people can net you a great return on investment, you can also lose all of your investment if you target the wrong people.

You either hit or miss. So you need to be very accurate when it comes to determining who’s your target audience and who’s not.

Continue reading the following actionable tips that will help you accurately determine your ideal target audience and increase your return on ad spend with the help of hyper-targeted ads.

24/08/2022

What's the big deal with Facebook ad copy? Can ad copy truly impact your ad goals?

The answer is an emphatic, YES!

Ad copy is the secret sauce between you and your ideal customers.

You can have a remarkable landing page, a ton of testimonials, or even an interesting video. But none of that will matter IF you cannot get people to click on your ad.

In this post, we'll discuss common Facebook ad copy mistakes to avoid to help you get the most return on your advertising spending.

23/08/2022

Are Facebook CTA buttons effective? Why are they important anyway? Let’s find out >>>

The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response.

Why?

Because Facebook CTA buttons tell your audience what you need them to do if they’re interested in the ads they see and ready to take the next step.

Without it, you’re likely to lose business from interested leads since they have no idea how to learn more about you or the deal you are offering.

Few, if any, would bother to google and find your business website or the deal you’ve put out.

But what makes an effective CTA button?

A result-driven CTA button clearly specifies the next step a prospect needs to take after seeing the ad. Once clicked, it also meets your audience’s expectations by delivering what it promises.

Let’s walk you through some of the CTAs and at what stage they should be used.

P.S. If you find it difficult we are here to help you.

22/08/2022

Can we boost posts directly from our page’s timeline on Facebook?

First of all. What is a boosted post?

What is a boosted post?

A boosted post is a post that you’ve made on your page’s timeline that you can boost to an audience of your choosing for a fee.

It’s a very easy way to get your posts in front of more people who may not know who you are and what you do.

When you boost a post, you’ll be asked a few questions to help optimize the experience.

These include:
Who do you want to reach? This prompts you to choose a targeted audience who may enjoy your content.

What is your budget? Pick a max budget that you’d like to invest over the life of your campaign.

How long do you want to run your boost? Facebook will take your max budget and divide it by the number of days, then apply your investment accordingly.

We’ve compiled some pros and cons for you. So that you can make an informed decision.

21/08/2022

With 1.84 billion daily active users, Facebook is a valuable platform for marketers.

In fact, 10 million advertisers already use the platform to meet their marketing goals.

There are various types of ads you can run on the platform to meet different needs, like lead generation ads, videos, or carousel ads.

However, regardless of the ad you choose to run, each has one thing in common: they cost money.

In this post, learn about CBO, a specific type of budgeting option on Facebook, the benefits, best practices, and the dos and don’ts.

16/08/2022

4 Killer Ways to Absolutely Dominate Facebook Ads…

>>> You should have a consistent brand voice across different platforms.
If you want to build a brand be consistent with your brand voice. Different platforms can be your website, page, Insta page, Advertisements, Articles, and Blogs.

>>> Test combination of creatives
Creatives are the most important piece of your advertisement strategy. They can make or break your business. Find a combination of creatives that works for your brand. But it requires testing and time.

>>> Keep an eye on reporting section
Keep an eye on your reporting section. See what’s working and what’s not. If something is not working try to find the reason. And, then fix it. This process goes on and on. Reporting is the section where you’ll find the hidden gems, the things you didn’t know.

>>> Upload the email list to your Audience Manager
The data of your exciting customers is a goldmine. Use it to your advantage. You can retarget them to upsell or cross-sell your products. They are the sizzling hot audience. They already know you and trust you. So, it is easy to sell them than the cold audiences. You can also create a lookalike audience based on that list. Facebook will then find people that are closely related to your existing customers.

If you follow these steps religiously we can guarantee your success.

If you’re stuck and don’t know what to do, let us know. We will be happy to help. 😊

15/08/2022

5 Key Metrics you should keep your eyes wide open for…

Here are these metrics

Conversion Rate:
Here is how to calculate the conversion rate; the Total number of conversions/Total number of sessions * 100

Frequency:
Frequency means how many times a person saw your ad. Here is how to calculate this; Impressions/Reach

ROAS:
ROAS means how much money you made for every dollar you spent on FB ads. Here is how to calculate this; Revenue Generated/Ad spend

CPC & CTR:
CPC - Cost per Click, which means how much money you paid for a click. Here is to calculate this; Total Clicks/Ad spend.
CTR - Click Through Rate, which means how many people clicked on your ad after seeing it. Here is how to calculate this; Clicks/Impressions

Cost per Acquisition:
Also known as Cost per Result, means how much money you spent for a client (or any action you wanted your audience to take). Here is how to calculate this; Ad spend/Conversions

There you have it.

Now you can make informed marketing decisions.

If you have any questions or confusion, kindly let us know.

13/08/2022

Here’s how you can budget for Facebook ads…

Budgeting for Facebook ads can be really difficult when you’re starting out. There are a lot of different opinions from a lot of different people.

But don’t worry, we have made it easy.

Look, it’s all come down to numbers. Don’t guestimate these numbers. Spend some time and research a little bit.

Research the market in which you want to start out. Look for the industry metrics for the past 5 years. Then, project those numbers towards your revenue goal for the year.

You will get some estimated numbers. Start running ads with those numbers. And, keep your eyes open to the ad's performance.

Make changes accordingly to your budget.

But never, never, never guess these numbers.

If you’re stuck and don’t know what to do, let us know. We will be happy to help. 😊

Xender Services

17/04/2023

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