HMDG HMDG is a specialist marketing, SEO, social ads and web design agency working with physiotherapists,

What do clinicians wish clinic owners understood? 🤔We spend plenty of time talking about what clinicians could do better...
21/07/2026

What do clinicians wish clinic owners understood? 🤔

We spend plenty of time talking about what clinicians could do better.
This time, we turned the tables.

Michael chats with osteopath Chloe Gibson to discuss recruitment, mentoring, KPIs, patient experience and what really makes a great clinic.

If you run a clinic (or hope to one day), this one's well worth a listen.

🎧 Listen now - https://hmdg.co.uk/podcast/what-clinic-owners-get-wrong-a-clinicians-view-from-inside-the-treatment-room/

We think clinic owners have this one wrong. 👀Patients don't choose the clinic with the best outcomes. They choose the cl...
13/07/2026

We think clinic owners have this one wrong. 👀

Patients don't choose the clinic with the best outcomes. They choose the clinic they believe will give them the best experience.

That's why:
✅ Reviews matter.
✅ Team photos matter.
✅ Your website matters.

The outcome still matters, of course it does. But patients can't judge that before they've booked.

That's exactly what this article is about - https://f.mtr.cool/isfxwmnzlv

Here's something we've noticed about pricing.Clinic owners will spend three weeks choosing a new treatment couch.Three m...
10/07/2026

Here's something we've noticed about pricing.

Clinic owners will spend three weeks choosing a new treatment couch.
Three months deciding whether to hire another physio.

Then increase their prices by £5 because - "That feels about right."

Pricing probably has a bigger impact on your business than both of those decisions combined.

So we built something to stop people guessing- https://f.mtr.cool/qrosawuvoy

Selling your clinic will probably be the biggest financial decision you ever make.Yet so many owners go into the process...
06/07/2026

Selling your clinic will probably be the biggest financial decision you ever make.

Yet so many owners go into the process without really understanding what buyers are looking for.
Then due diligence starts, awkward questions get asked, and buyers get labelled as "sharks."

The reality is they're doing exactly what you'd do if you were spending your own money.

The best thing you can do isn't hope for an easy buyer.
It's prepare long before the first offer lands.

If selling your clinic is on the horizon, the full article is well worth a read - https://f.mtr.cool/lxoulosndg

If your PMS doesn't have an open API, you're buying yesterday's software.If your PMS doesn't have an open API, you're re...
02/07/2026

If your PMS doesn't have an open API, you're buying yesterday's software.

If your PMS doesn't have an open API, you're relying on one company to build every feature your clinic will ever need.

The problem? They won't.

AI receptionists, better reporting, smarter patient communication, automated payments... the best innovations are coming from specialist tools, not your PMS.

Your software should make it easy to connect them, not lock your data away.

If your provider makes switching difficult or won't let other platforms connect, it's worth asking why.

Have a read - https://hmdg.co.uk/open-apis-demand-one-or-leave/

June had a very strong out of office feel ☀️
01/07/2026

June had a very strong out of office feel ☀️

🚨The MSK Award nominations are now open!🚨- Know a clinician who's gone above and beyond this year?- Worked alongside som...
24/06/2026

🚨The MSK Award nominations are now open!🚨

- Know a clinician who's gone above and beyond this year?
- Worked alongside someone who's made a real difference to patients, colleagues, or the profession?

Now's your chance to give them the recognition they deserve. Follow the link to submit your nomination - https://zealous.co/mskawards/opportunity/clinicianoty/

We're proud to be sponsoring the MSK Clinician of the Year Award, and we're looking forward to seeing all of the nominations come through.

The team have been making sure to soak up all of the May sunshine! ☀️
31/05/2026

The team have been making sure to soak up all of the May sunshine! ☀️

HMDG took years to build.Some of it was exciting. Some of it was fun.A lot of it was stress, burnout, panic, takeaways a...
15/05/2026

HMDG took years to build.

Some of it was exciting. Some of it was fun.
A lot of it was stress, burnout, panic, takeaways at 1 am and wondering whether we’d completely lost the plot.

In this episode, Hannah joins Michael for the first time to talk honestly about what building and selling the business actually looked like behind the scenes.

Not the polished entrepreneur version.
The real one.

🎧 New No Appointment Necessary Podcast, out now - https://hmdg.co.uk/no-appointment-necessary/

April = big trips, animals everywhere and a very busy team 🌍Japan adventures, pyramids ticked off (casual), Georgia, Lis...
30/04/2026

April = big trips, animals everywhere and a very busy team 🌍

Japan adventures, pyramids ticked off (casual), Georgia, Lisbon, Ireland AND Valencia explored, plus a team day out at London Zoo 🐒

Horse riding snaps, dog content, a crocheted Hermione Granger and even a little bit of Pixar magic.

Bring on May!

Address

23 Crooked Billet
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SW194RQ

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
Saturday 11am - 4pm

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+442038861778

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