18/08/2026
I saw an IG ad that said, “Want to spend a day with me learning how to launch a podcast?” Steven Bartlett’s face was all over it.
My immediate thought was: “I wouldn’t recommend this to any of my clients.” 🤨
Not because I think it’s bad advice. Because it’s solving a completely different problem.
Steven Bartlett has built a media business. The women I work with are building 7 figure coaching businesses.
They’re not trying to land sponsorships, grow a creator brand or build the next Diary of a CEO.
They want a podcast that attracts the right people into their world and helps them fill their masterminds, retreats, events, and group programs. 🤌
Those are 2 VERY different goals.
It’s also why I struggle with most podcast launch courses. 🤦♀️
They teach you how to launch a podcast. They cover microphones, recording, hosting platforms, editing, show notes and consistency. Yes, all important.
But none of it answers the question my clients really care about: “How does this podcast help me sell my offers?” 🤔
We’re thinking about things like:
➡️ What should the 6 episodes be about?
➡️ How do they naturally lead someone towards your offer?
➡️ How do you create a binge journey instead of 6 random conversations?
That’s the work I do every day. 🤗
Ironically, quite a few of my clients have already tried the DIY route.
They watched the tutorials, bought the microphone, recorded the episodes. Then realized they still didn’t have a podcast that supported their business.
So they paid twice: once to figure it out themselves and again to rebuild it strategically. 🤷♀️
If your goal is bringing high-ticket clients into your business, you need a different strategy. 🎙️
🎬 That’s exactly why I created Podcast Pilot. 🍿
A strategic 6 episode podcast designed to move listeners from “I’ve just found you” to “How can we work together?” WITHOUT the pressure of committing to a weekly show.
DM me PODCAST PILOT if that’s the kind of podcast you want to build. 💌