Papillon Comms

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Papillon Comms

💡 Brand Marketing &
Creative Strategy Specialists.
🦋 We take your ideas from incubation to fu

Papillon Communications (all the ll’s and all the mms) is founded on 12 years of brand storytelling from me, Founder and Chief Creative Strategist, Fabienne Hebrard. I started my marketing journey after University, working within the corporate environment for 5 years then branching out to form the company with a specialism in fashion and beauty. Since then, Papillon Communications has expanded in

to the lifestyle and wellness sectors. Heading up a team of brand marketing & creative strategy specialists, we’ve worked on a diverse array of projects, from TV Campaigns to lifestyle shoots as well as immersive theatre book launches, there’s not a challenge we don’t like to take on! We believe that nothing is impossible, if you have an idea then let’s go for it. Our goal is your success; creating effective solutions in a cost efficient manner. No enquiry is too big or too small, do get in touch to see how we can help you build your dream.

14/10/2024

This is how you can go viral ☝️
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But before swiping straight to this week’s trends to jump on, ask yourself is viral marketing is right for your business.
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Although viral marketing shouldn’t be a top priority as a brand or business - it is still something to consider for specific campaigns. Some people even say it’s an easy way to get your business seen, but the truth is that real viral marketing needs strategy and hard work in order to be successful (and viral). Do you know how many flopped attemps to viral marketing are out there?! Countless.
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So swipe to check out three of my favourite trends to jump on this week - they’re all audio related but can easily be applied to a business or brand. Have a think, how can you apply these trends to YOUR brand? Think relatable and funny.
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Comment STUCK if you need some help getting your content strategy together 🦋

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09/09/2024

Are you “stuck” in your funnel somewhere?
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When strategising your content, it’s imperative you hit all those stages of the funnel. When you only focus on one and not all of these stages, your content might be doing one thing and one thing only, not allowing your audience to go all the way through your funnel. ⁠
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This makes selling sooo HARD. ⁠
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Having content that applies to all 4 stages of your sales funnel, means that you’re appealing to ALL of your audience. That person who started following you yesterday and someone who’s been following you for 6 months. And even someone who doesn’t even follow you yet (but is about to).
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So go have a look at your content strategy, are you missing out on funnel stages? Comment STUCK if you need some help 🦋
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11/05/2023

🤳 Instagram Stories are a major tactic for community-building.

They’re full of fun engagement-driving features, offer a quick route to DMs, and are super personable in nature. But the world of Instagram Stories is also over saturated, so your strategy needs to be able to cut through the noise.

Here are four ways to increase your Instagram Stories views:

✨ Add an engagement driving sticker to your first story
✨ Add stories throughout the day
✨ Explore your close friends feature, even if you have a business account
✨ Start sharing exclusive content on stories

If you need help implementing a strategy to your Instagram Stories, get in touch via the link in bio 🦋

10/05/2023

✨ Your weekly dose of inspiration ✨⁠
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Have you heard of Las Patronas?

Las Patronas is a group of women in Mexico providing potentially life-saving ‘care packages’ to the Central American migrants that pass through the town on their journey to the northern border.⁠
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Born by chance, these women now throw parcels containing food and water twice a day, to those perched precariously atop the cargo train known colloquially as La Bestia (The Beast).⁠
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Real life super heroes 🙏

04/05/2023

Who doesn't love a good Met Gala meme?! This just happens to be the truth ⬇️

02/05/2023

The 2023 Met Gala dress code last night was a tribute to the fashion legend Karl Lagerfeld, who spent his career leading major fashion houses like Chanel, Fendi, Chloé and Patou.

All the celebrities attending had been encouraged to honour him by selecting red carpet-worthy dresses from his archives that captured a specific moment in his fashion history. Not only was this a sustainable choice for the Met Gala, but it also provided an opportunity to pay homage to the designer's remarkable legacy.

We absolutely loved to see the vintage fashion trend spread over to a massive fashion event such as the Met Gala 2023, is this the start to vintage gowns revival?

27/04/2023

Email Marketing should be at the forefront of every business strategy.

This type of marketing is one of the highest convertors for eCommerce brands and email campaigns (whether they're automations or newsletters), are one of the most cost-effective marketing efforts you can make!

Swipe to learn how email marketing can help your business grow and glow ✨

Need help implementing an email marketing strategy for your business? Get in touch now 🦋

26/04/2023

Growth is a slow process and we all have different timings when it comes down to where we're headed.

So stop comparing yourself to everyone else and keep growing, at your pace and in your own terms. Trust the process!

20/04/2023

⬇️ This is why using TikTok trending hashtags can benefit and grow your business ⬇️

✨ Help boost engagement within the right niche
✨ A great way to build a community of like-minded people
✨ Help you identify new competitors
✨ Great way to get inspired by what your target audience likes
✨ Help you find relevant influencers
✨ Help you understand what social media trends to jump on

⁠Drop us an email if you think you need help with your TikTok strategy! ⬆️⁠
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18/04/2023

✨ IT'S TRENDING TUESDAY ✨⁠
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This week, we're talking all things trending hashtags for TikTok.
⁠We know just how hard it can be for a business to stay on top of trends when it comes to their social media strategy. When it comes to TikTok, researching trending hashtags on your relevant niche or industry is a big part of this strategy. ⬇️

✨ When a hashtag is trending or has a high view count, it tells you that people are interested in it.

✨ This increases the likelihood that the right people will discover and engage with your content when you use or search for that hashtag.

Swipe to find out how you can research your niche trending hashtags, get inspired and be discovered by the right people!

Drop us an email if you want to know more about how to translate these trends onto your TikTok strategy! ⬆️

14/04/2023

❗️ Let’s lose the “Go Viral” mentality❗️

We would all love for our content to “go viral,” for a million people to see and appreciate it (and the algorithm hardly ever helps). But it rarely happens.

The digital reality is that people only slowly warm up to your content. Start switching you mentality and start thinking of your content as a steady drip, instead of something that is supposed to solve all your marketing issues!

Over time, people will see the value. By keeping up the steady work of sharing and promoting valuable content or products, people will start appreciating it and valuing your marketing channels as something 'to go back to'.

13/04/2023

Community is EVERYTHING in 2023.⁠
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People often forget that social media is meant to be just that: social. And on digital channels, that translates into building community. It helps build your brand's trust and it's at the core of customer support.⁠
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We've rounded up four ways businesses can foster and grow their strong community, swipe to check out our tips ➡️⁠
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If you need support with your community creation & management, get in touch via the link in bio 🦋⁠
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https://www.papilloncomms.com/

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