21/09/2026
The next generation of dentistry was firmly on show at Dentown 2026.
And we were delighted to be right in the middle of it.
Over two packed days in London, the Positive Communications team supported the launch of – a new generation of sensitivity care – bringing together a significant group of dental professional media, alongside consumer press, to meet the team, hear the story behind the brand and experience the launch first-hand.
At the same time, it was fantastic to see another Positive Communications client, Align Technology, helping to drive conversations around the future of digital dentistry, connected workflows and the evolving patient experience.
Across Dentown, the wider programme reflected just how quickly dentistry is moving forward – from digital workflows and AI to advanced restorative concepts and robotic dentistry.
For us, great communications is about being part of those conversations: understanding where the profession is heading, knowing the people shaping it and connecting our clients with the media, clinicians and industry voices who matter.
A brilliant couple of days of launching, networking, media engagement, content creation and conversation – showcasing some of the technologies, brands and ideas shaping what comes next in dentistry.
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DentalInnovation DigitalDentistry AlignTechnology S3SensitivityScience MediaRelations PublicRelations Dentistry OralHealth