The Online Lab

The Online Lab The Online Lab® is a digital agency of highly creative and enthusiastic humans. We create incredibl

30/12/2025

What update? 💅🏻
Meta rolls out the Andromeda update.
Everyone scrambles.
Ad accounts take a dive 👋

Those built on outdated setups, over-automation, or strategies stuck several updates behind are feeling it the most 🦕

Meanwhile, our clients stay stable —
scaling, consistent, and still printing.

That’s because our approach was built years ago for moments like this:
creative-led, psychology-first, testing-driven,
with AI used as leverage — not a crutch.

So while others rebuild and try to make sense of it all,
We’re scaling.

Tea in hand.
Another day running ads without reactivity — not scrambling.

High returns.
Clean data.
Still printing.

🧪🧪🧪🧪🧪🧪

WHAT YOU’RE SEEING IN THE VIDEO:

Purchase ROAS (gold column)
→ Return on ad spend
→ Revenue generated for every £1 spent on ads
→ e.g. 200 = ~200x return on ad spend

Purchases
→ Total completed purchases attributed to ads

Conversion Value
→ Total tracked revenue generated from those purchases

🥂✨💃🏻

🧙🏻‍♀️🤓 One of our clients called us “masters of the dark arts” recently and we thought it was rather funny 🤣….Don’t expl...
15/03/2022

🧙🏻‍♀️🤓 One of our clients called us “masters of the dark arts” recently and we thought it was rather funny 🤣….

Don’t explode! Do your thing while we do ours. See you in the lab!

A successful year with low budget for a gaming business 🧙🏻‍♀️🕹 Really high, consistent returns with epic scale potential...
15/03/2022

A successful year with low budget for a gaming business 🧙🏻‍♀️🕹 Really high, consistent returns with epic scale potential for 22! Let’s go 🎉

14/03/2022

🧪 A few DTC Facebook Ads Results; £130k produced with only £7k spent with an average ROAS of 18 for another DTC client The Online Lab Jeannie Hind

+ a High month £236 spend for £6k return and a ROAS of 26 - Despite minimal budget and no scale potential, the results have been fruitful.

Another client £2,149 spend for £58k return with a ROAS of 26 over the last few months + a clothing store showing a monthly ROAS of 11 and yearly sales data too. We also have Google working alongside this which tripled the return over the last 2 years.

Happy Monday!

www.theonlinelab.co.uk

24/12/2021

We're super excited to have joined forces with the wonderful brand Love Ocean who takes ocean conservation rather seriously!
As a gift this Christmas little whale wants you to ‘give the gift of saving our ocean’ this festive season - and with 10% off everything on site that’s something to whaley splash about 💙
Join the and be part of the solution, not part of the pollution. ♻️💚
Check them out!
https://loveocean.com/
Assets owned by client.

14/08/2020

🧪🧚🏻‍♀️ The first course of many to drop before December 2020.

You’ve been asking, so we’re delivering. Thank you to all who inspired me to get this done.

Finally, a Facebook ads beginner course with an advanced course to follow.

This is for those of you who want or need to add advertising to their business but lack the knowledge to get started. It’s also fantastic if you want to learn something new/start creating an online lifestyle one step at a time.

I really hope you enjoy, learn & grow from the content but most of all I truly hope that it’s super useful for you and your incredibly wonderful future! See you soon ❤️ 🧪

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