Gary Claven

04/12/2025

Let's discuss why weak offers hurt ad performance;
• Buyers look for one clear outcome
• Buyers scan for fast steps
• Buyers check for proof
A strong offer answers these points in seconds.
Ads work better when the offer is clear and direct.

If you run a B2B service business under £1M and feel your ads are not working, drop me a message. I am building something for you.

03/12/2025

Why slow follow up kills leads
• Most leads forget you fast
• Most buyers message more than one provider
• First reply often wins
Send the first reply within ten minutes. Your close rate rises when you respond fast.

If you run a B2B service business under £1M and feel your ads are not working, drop me a message. I am building something for you.

02/12/2025

Why do business owners blame ads when the real issue sits elsewhere;
• Page copy lacks clarity
• Offer lacks strength
• Follow up lacks consistency
Ads expose these issues. They do not hide them. Fix the system before you raise spend.

14/10/2025

Google just broke its own business model.
Ads are moving inside conversations, and search as we know it is ending.

I wrote a piece on what this really means for business owners — and how to stay visible when AI starts deciding who gets seen.

Blog Google’s Biggest Change in 25 Years: What It Really Means for Your Business ByGary ClavenOctober 14, 2025 You don’t often see a company break the machine that made it billions. But that’s what Google’s doing right now.After twenty-five years of running the same system, type a search, se...

05/09/2025

Check out my latest article: The Impact of Google’s AI Overviews on Ad Campaign Setup: What E-Commerce Brands Need to Know https://linkedin.com/pulse/impact-googles-ai-overviews-ad-campaign-setup-what-brands-gary-claven-4bmze via
LinkedIn

30/07/2025

We’re now living in what’s being called PostZero — a new age of digital communication where social media is no longer social. It’s commercial. What used to be a space for connection is now a stage for conversion.

If this feels familiar, the full article dives deeper: https://www.linkedin.com/pulse/postzero-age-commercial-media-gary-claven-88f9e/

01/07/2025

Clicks slowing down?

It’s not your ads—it’s Google.

AI Overviews are pushing your listings below the fold and hijacking intent before users even scroll.

Same spend. Less visibility. Fewer clicks.

Smart brands are adapting. Fast.

If your Google Ads performance feels off, let’s take a look: https://www.linkedin.com/pulse/quiet-storm-hitting-google-ads-what-ai-overviews-mean-gary-claven-chqxe

There’s a shift happening right now in Google Search—and it’s not just another algorithm tweak. It’s something deeper, more structural.

24/06/2025

This isn’t Google Ads anymore — it’s Meta in disguise.
Feed ads. Video-first. AI-led.
If you're still thinking keywords > creatives, you're losing.
New game. New rules.

Why the Old Way Is Dying — and the New Way Isn’t Optional If you’re a business owner, a media buyer, or an agency still clinging to the idea that Google Ads is just about keywords and intent — this is your wake-up call. Not because change is coming.

28/03/2025

When people need a chiropractor, they don’t scroll—they search.
Google Ads puts your clinic in front of patients actively looking for relief. Even a modest budget can turn searches into steady bookings.
Are you showing up when it matters? https://garyclaven.com/google-search-vs-facebook-ads-for-chiropractors-why-high-intent-marketing-wins/

24/01/2025

Struggling to grow your business? Let’s simplify it.

At its core, there are only two ways to scale:

✅ Charge more.
✅ Get more customers.

Simple, right? Yet so many businesses get bogged down in overcomplicating the process. That’s why I’ve written a step-by-step guide to help you:

Increase your prices without losing customers.
✅ Find more clients using scalable advertising strategies.
✅ Avoid common pitfalls and build sustainable growth.
✅ If you’re ready to scale smarter and grow faster, this post is for you.

When it comes to growing your business, the challenge can feel overwhelming. With countless strategies and tactics being thrown around, it’s easy to lose focus and wonder, Where do I even start? However, if we strip away the complexity, business growth boils down to just two fundamental principles...

22/01/2025

What sets high-spend advertisers apart? It's not just budgets, it's mindset. Dive into the psychology behind scaling campaigns successfully and learn how to adopt their winning strategies.

Scaling advertising campaigns is often framed as a purely mechanical process: optimize for performance, increase the budget, and monitor results. But what truly separates successful high-spend advertisers from the rest is not just their technical expertise but their psychological approach to decisio

16/01/2025

Are your ads missing the mark? Remarketing can help you re-engage lost prospects and turn them into loyal customers.

In my latest article, I cover:

How to segment audiences for precision.
Using dynamic ads to personalize at scale.
Avoiding ad fatigue with frequency caps.
Testing formats and channels for maximum impact.
Ready to boost your ROI?

Remarketing is a cornerstone of digital advertising, enabling businesses to reconnect with potential customers who have already interacted with their brand. However, running a successful remarketing campaign requires more than setting up ads and hoping for conversions.