Mark Proctor

06/02/2026

06/02/2026

Post consistently (not perfectly)

3–5 quality posts per week > daily low-quality content

05/02/2026

Spreading yourself too thin?

Choose Instagram, TikTok or LinkedIn depending on whether you're B2C or B2B

My favourite is of course YouTube!

08/04/2025

The essence of strategy is choosing what not to do

13/03/2025

Starting a YouTube channel lets you share your passion, build a personal brand, and even earn money.

You will improve your communication skills, fosters creativity, and connects you with a global audience.

Plus, it’s a great way to document your journey, gain new opportunities, and create a lasting impact.

12/03/2025

The Secrets Behind Mr Beast YouTube success.

MrBeast’s YouTube success is driven by his unique content strategy, relentless reinvestment, and deep understanding of audience engagement.

He focuses on high-stakes challenges, massive giveaways, and emotionally compelling storytelling to keep viewers hooked.

His reinvestment philosophy ensures ever-increasing video quality and scale, making each upload bigger than the last.

Data-driven optimization, including thumbnail testing and retention analysis, helps maximize reach.

His team-driven approach allows for efficient production and innovation.

By prioritizing viral concepts, audience satisfaction, and reinvestment into content, MrBeast has mastered YouTube’s algorithm, cementing his place as one of the platform’s biggest creators.

11/03/2025

How to quit your 9 to 5 and become an entrepreneur

11/03/2025

7 ways to get your audience to watch more of your YouTube videos!

11/03/2025

Don't Let Tomorrow...

11/03/2025

The AARRR framework, also known as the Pirate Metrics, is a growth model developed by Dave McClure to track and optimize a business's customer lifecycle. It consists of five key stages:

Acquisition – How users find and arrive at your product (e.g., SEO, paid ads, referrals).

Activation – The first experience where users engage and find value (e.g., signing up, onboarding).

Retention – Keeping users engaged over time (e.g., returning visits, subscriptions).

Revenue – Monetizing users through purchases, subscriptions, or ads.

Referral – Encouraging users to spread the word and bring in new users (e.g., referral programs, word of mouth).

11/03/2025

The Hook
Grab attention instantly—no fluff. Use curiosity, intrigue, or surprise, but ensure your hook aligns with the thumbnail and title to avoid disappointment.

The 3-Second Rule
Once hooked, maintain interest by keeping things dynamic. Aim for a cut or scene change every three seconds—new angles, fresh shots, or movement. While not always possible, following this rule improves retention.

The Progress Principle
Every moment should feel like progress. If a scene doesn’t contribute to forward momentum, cut it. Avoid lulls or slow spots to keep viewers engaged.

The Payoff Principle
Viewers watch for a payoff—whether information or entertainment. Like a gymnast sticking a landing, your video should leave a strong emotional impact—joy, surprise, disbelief, or excitement. Deliver a satisfying conclusion.