25/03/2022
Now the numbers may look small in comparison, but in this case, it's all about the ROI.
As you can see not all ads performed as well as others, but we managed to get the CPL (cost per lead) down to £1.68, from £15.12!
So, how much did they make?
After investing nearly £800 in ad spend and getting 287 leads, they have managed to convert 106, making them £55,120 in revenue, with another 95 still in the pipeline, which will bring them to a total of £104,520 off of just £800 (and our service fees)!
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