Contagious

31/10/2024

🚖 Turn up the sound and hear Heetch’s clever “Choose Uber” campaign story — a bold take on carving brand identity. Discover more at Most Contagious, 28 Nov.

Get your tickets here: https://hubs.li/Q02WqpDm0

28/10/2024

Specsavers elevated Rick Astley’s hit into a memorable campaign on hearing loss through misheard lyrics and our editor, Chloe Markowicz, is here to give a sneak peak on the creative thinking behind the work.

And here’s where it gets even more exciting, you can still get your tickets to Most Contagious London on 28 November for an insider’s look at the bold ideas that drove this creative viral hearing test and many other top-tier campaigns.

🔗 Get your tickets to Most Contagious London: https://hubs.li/Q02V-H6M0

25/09/2024

'I had a conversation with a guy who writes industrial theatre, a form of communicating safety messaging in the South African mining community through theatre, dance or song. I said, "It’s just amazing that you do all of this stuff for a safety message." He said to me, very seriously, "When it’s a matter of life and death you can’t afford to bore the audience."'

Adam Morgan on the cost of being dull:

Challenger brand expert Adam Morgan explains how boring marketing is bad for the bottom line and how to turn up the anti-dull dial

26/04/2024

Campaign of the Week / Renault creates leases for job seekers that only require payment when they pass their probation period, and buybacks for those that don't.

Renault re-works its lease agreements so new-job starters can access a car but only pay for it if and when they pass their probation period

17/04/2024

Low-maintenance dogs already exist -- they're called cats, says Whiskas in a campaign to boost adoptions and the overall market for pet care products.

Our Campaign of the Week, via Colenso BBDO

Whiskas reframes cats as 'low effort dogs' to boost adoptions (and sales)

15/04/2024

'This industry is full of briefs that aren’t honest about the problem, strategies that aren’t based on a truth, and creative work founded on the lie that anybody gives a s**t about outdated advertising conceits.'

Wieden+Kennedy's global chief strategy officer shares his tips and techniques for better strategy

12/04/2024

Some might think Manscaped's latest campaign is promoting insecurity for profit; others, that it's just desserts for the s*x that has so far got off lightly in terms of grooming expectations.

Either way, you can't fault the ex*****on.

Grooming brand imagines testicles as men's diminutive doppelgangers to encourage men to buy its groin-shaving equipment

12/04/2024

'Two or three nights a week we’d get in our Alfa Suds or Renault 5s and slog through traffic to Buckhurst Hill, or flog up the M1 to Sheffield where, in a knick-knack laden front room we’d engage eight Real People in a ‘group discussion’ about beer or shampoo or cook-in sauce.'

What was planning like 50 years ago? Paul Feldwick recalls the early days of the advertising practice.

As JWT's landmark Planning Guide turns 50 years old, author Paul Feldwick recalls what it was like at the birth of planning, and how it compares to strategy today

12/04/2024

'The bias against creativity is often associated with irrational thinking, and you can’t really do anything about that. With this study, I’m saying it's an artefact of how people evaluate information — it’s predictable something you can address.'

Wayne Johnson, a postdoctoral scholar specialising in the evaluaion of novel ideas, on why people reject creativity, and how you can overcome that bias

11/04/2024

What’s the best free resource for a strategist?

'An informal conversation with a good client away from the pressure of a presentation or the theatre of a meeting.'

Wieden+Kennedy's global chief strategy officer shares his tips and techniques for better strategy

11/04/2024

Dan Salkey, the co-founder and strategy partner at Small World, knows that there have been many false dawns for the decentralised creative agency model. But this time, he argues, it’s different... and not just because he’s co-founded one.

Dan Salkey, the co-founder and strategy partner at Small World, on why now really is the time for agencies built around independent talent

11/04/2024

'I had a chat with Google a year ago and they said that despite two- to three-minute long-form ads being one of its best performing, only 10% of advertisers were actually using it.'

How an industry body lampooned every generation from the boomers to Gen Z to boost lamb sales among the young