Rachel KS Consulting

21/04/2023

What an exciting week!

Having worked flexibly for myself for the last 6-7 years, navigating marketing consultancy and a young family, the time is right to make a difference as part of a bigger brand team.

After a brilliant first week, I’m proud to share that I’ll be leading the marketing team at .

The business is jam-packed with purpose and the people I’ve met are full of passion for the brand, so I can’t wait to help communicate the essence in all we do.

Before that, I wanted to say a massive thank you to every one of my clients and the connections I’ve made on my self-employed journey. I’ve learned so much and built life-long relationships.

P.S. I’m already making myself at home at KidZania. Here I am designing a wrap today to reflect my love of creative cooking 🧑‍🍳

23/02/2023

How hands-on are you? Are you a strategic thinker or a doer? Or a bit of both?

Understanding how you express your creativity matters when finding the right approach to marketing your business.

If you're the sort of person who is happy to 'fly the plane whilst building it', you'll appreciate a structure/agreed approach 'before take off', but still thrive on the excitement and authenticity of shaping your business proposition as you go.

I work best with businesses that are already off the ground. They know what feels good and not so good when promoting their business. They have a good sense of what 'gets the nod' from their ideal audience and which customers they'd rather discourage. They are excited about 'pressing go' on something they genuinely and passionately champion. They are on a mission to make a difference and they know how (roughly).

I help leaders of businesses in this position get their brand story straight so they can start marketing their venture. Questions like 'Who are you here for? and 'What are you here to do for them? 'How you do it and why?

Simple but not easy questions when challenging yourself to find clarity before 'takeoff'.

Getting them nailed early makes everything later so much easier and more fulfilling - website development, social media content, email campaigns, search engine marketing, recruitment drives, internal communications and brand identity designs.

If you feel you have all of the pieces of the puzzle but are still in a bit of a muddle on the table, ask about my 2-hr Express Story Sessions to get your brand proposition off the ground.

14/02/2023

If you love what you do, you'll be good at what you do. If you're good at what you do, people will want to do it with you. 💖

But keeping that spark ✨ alive between you and what you do is tough.

Running your own business is hard. You can get pulled in all sorts of directions and your marketing can take a back seat.

It's not the easiest thing to pick up and put down. Where do you start when trying to communicate the thing you love doing so much?

The answer: The beginning. Start at the beginning. There'll be a 'why' there that will engage a like-minded audience. People who'll love you and you'll love them back.

If you've been running your business for a few years and have lost your marketing mojo, or you use marketing resources/staff to translate the difference your products/services make, let me come in for some 'brand therapy'.

I can help you fall back in love with marketing your business by breaking the key components of your brand story/narrative into an easy-to-understand proposition for your audience (and wider team) to buy.

Some businesses just need an express 'story straight' session to regain clarity on their fundamental WHY, WHO, WHAT & HOW = the key ingredients to your brand story.

Others may need an in-depth redefinition of their narrative to change direction or evolve into a new market/audience.

Whichever you choose, you as owners/leaders, need to be the first to buy into your brand story to unlock the true value that lies behind it.

Talk to me if it's time to fall back in love with marketing your business.

Organise a free call for us to chat about whether there's untapped value in your approach to marketing. See link in bio or visit rachelks.com

27/01/2023

Have you or your marketing team lost their mojo?

Is the competition closing in?

Considering discounting your product or service to drive conversion?

✋STOP ⚠️

I'm here to help you and your team reconnect with your business' WHY to engage a higher-value audience, so you can put your prices up!

Here's how it works [v topline]:
1. Establish authentic brand PERSONALITY > 🔝Differentiation
2. Define mission and vision-driven PURPOSE > 🔝 Brand value
3. Create engaging and compelling PITCH/STORY> 🔝 Sales conversion

All wrapped up in an easy-to-understand brand wheel model that everyone in your business can use.

Why? Marketers perform better and feel more fulfilled when they are able to connect and communicate on a deeper emotional level.

When the mojo returns, so does the passion🔥that your audience needs to buy into before your buying your products or services.

Marketing isn't easy in times like this. Give your marketing talent the support they need (internal team and/or external agencies/consultants) to fall back in love 💖 with what they do.

Unlock the value in your brand's purpose-led story, so you can command the price you know your product/service is worth.

👉Get in touch to discuss my GROUP 'Get Your Authentic Brand Story Straight' ONE-DAY WORKSHOPS to help get your marketing mojo back.👈

Rachel Kepinska-Smith
07710 412754
[email protected]

18/01/2023

Is your website working as hard as you are?

Here, fellow Herts-based digital marketer, Vanessa Fullerton-Batten VFB Marketing and I talk about how using insight from search engine marketing in the development of engaging brand stories is a smart way to help your website work harder to drive engagement and higher-quality traffic in the short, mid and long-term.

In our next chat, we'll expand on how we work together to make this happen for businesses, and what's involved for you and your team.

If you'd like to talk to us about making your brand/website pull its weight and earn its keep, visit www.rachelks.com/brand-digital-marketing-package to book a call.

23/12/2022

What a year!

From helping the future leaders at Adecco, an ambitious female published author, a Welsh soy-wax home fragrance micro-business, a game-changing workplace mediation coach and a revolutionary women's health care brand get their authentic brand story straight....
..to engaging the local community with a 400-year-old family-owned estate in London's green belt with live music, circus and gastronomy events, plus a 'first in 40 years' aeronautical open day.

While building new websites to kick-start inspiring journeys for a talented disability and inclusion consultant, a specialist therapy and care farm and a hard-working property development and project manager. www.bethwooller.com, www.pagescarefarm.co.uk & www.sowerbyproperty.com.
..and helping to revive a Victorian farm to become a nature-fuelled hybrid workspace on the edge of London, supporting a GB athlete to transform the nutrition of London's corporate leaders and a presentation skills coach to grow the visibility of businesses across the world.

Plus even more 'express' brand proposition brainstorms and a Net Zero sustainability programme to boot!

I'm here to change the way purpose-led people feel about their brand and marketing their business...

And if there's one thing my B2C brand and marketing background has taught me, it's how to bring out the best in people.

No matter the industry or sector, small or big business, if there are passionate people at the helm and the opportunity to make a real difference in their area, my work will transform how they, their team and their audience feel about their business.

When they are the first to fall back in love with what they do and why, everything else feels easier and more fulfilling, paving the way for success.

Thank you to all of my clients, past and present. Here's to more exciting adventures and collaborations in 2023!

22/11/2022

It's ok to kinda hate marketing your own business.

After all, it's not what we went into business to do.

Ask for help - I think things are better when they're done together.

Me, or one of my contacts, may be able to help. Let's chat.

I do the bit at the beginning - the authentic brand story bit (mission, vision, purpose, values, core copy etc) to capture your passion, grow value and pull you away from you the pack.

I work with VFB Marketing - Digital Marketing Harpenden to translate your story into SEO-rich content for your website, and I work with more down-to-earth specialists who can focus on social, PR and email marketing.

Nobody should have to do it all. I'm here to change the way leaders feel about marketing their business and brand. It's good for you!

Brand Consultant helping businesses with purpose and personality grow faster. Get your authentic brand story straight to unlock the value in your passion, you can command the prices you know you’re worth.

15/11/2022

The secret is out...

I have been working with fellow Herts-based digital marketer Vanessa Fullerton-Batten of VFB Marketing for several years now, but we’ve never really told anyone about it!

We are now making it official, marrying together our two areas of expertise - brand strategy and digital marketing - to help SME leaders and their teams drive better engagement, web traffic and leads.

Vanessa is big on SEO & PPC to make your website work just as hard as you do, even while you sleep! While I'm all about unlocking the value in authentic and sustainable brand stories to drive engagement and differentiation.

Together we can change the way you feel about marketing your brand and business with what we're calling 'The Change Maker: A Transformational Brand & Digital Marketing Experience'.

Read more at https://www.rachelks.com/brand-digital-marketing-package and book a free discovery call to chat about your current position and aspirations.

You need every element of your mix to earn its keep in times like this. Don't leave money on the table. Take the hard work out by getting your digital marketing fundamentals right to keep driving your business forward.

Unlock the value of your brand story through SEO & PPC digital marketing with Rachel Kepinska-Smith and Vanessa Fullerton-Batten