Firestarter

Firestarter We create powerfully differentiated brands for 'rebel with a cause' B2B businesses. We are more acti

Have you ever tried to connect with a faceless company? You might come across a brilliant vision or mission statement on...
02/06/2021

Have you ever tried to connect with a faceless company?


You might come across a brilliant vision or mission statement on their website, but the words mean little unless you believe there’s a human story behind them. That’s why we get so excited when inspiring ideas are presented by the founder, with passion, power and conviction...

🔥 Think Steve Jobs and his keynotes.
🔥 Think Simon Sinek and his thought leadership.

We want to listen. We want to hear more. Sometimes we make notes. And, if it really resonates with us then we spread the word. This is why TED is so popular.

What’s really exciting is that it’s never been easier to find a relevant channel to broadcast your message. It’s never been easier to access your audience and light up their world! 🌍

And it doesn’t need to cost a penny.

“It’s important to build a personal brand because it’s the only
thing you’re going to have. Your reputation online, and in the new business world, is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.”
– Gary Vaynerchuk

Doing what I encourage my clients to do… ‘to get brave and put themselves at the forefront of their businesses’Hi, my na...
01/06/2021

Doing what I encourage my clients to do… ‘to get brave and put themselves at the forefront of their businesses’

Hi, my name’s Mickey and I’m a Firestarter! 🔥

I create brands for driven entrepreneurs who are on a mission to scale.

For the first 20 years I worked with some pretty big, well-known companies. But I truly ‘found myself’ when I started working with smaller businesses and their owners who are fuelled by passion, determination and courage. So I switched and now I’m in my element (which is fire btw!).

I’ve always been a brand concept girl. Addicted to that eureka moment when you realise you’ve come up with an ingenious idea which has the power to transform the success of a business.

Add to this an obsession for differentiation, (I bang on about authentic differentiation a lot!).

The trouble is that many entrepreneurs are confused on HOW to differentiate themselves. Especially in a B2B world. So, I set up Firestarter to help.

The FIRESTARTER CREATIVE LTD team works closely with business leaders to help them understand their unique value and then communicate it in the most compelling way. Resulting in an irresistible and authentic brand identity which empowers them to stand-out and scale.

This stuff is right up my street. It keeps me awake at night... in a good way! Bridging the gap between business and creative... that's me. And that's Firestarter!

Your turn...

The days of the faceless corporation are over. Fact. More than ever before business leaders and visionaries need to be s...
26/05/2021

The days of the faceless corporation are over. Fact. More than ever before business leaders and visionaries need to be seen. And, more crucially, heard.

Why? Because it...

🔥 Brings dynamism to your vision
🔥 Adds meaning to your mission
🔥 And galvanises people to subscribe to your cause

Also because it helps anyone who engages with your brand to feel like they’re getting the real deal. An actual human story. Which is a powerful platform to grow your business.

People buy people. Fact. Beyond the cliché is this… people buy stories they believe in. And they love to follow them. It’s why the current buzz word on the block is ‘authenticity’. We all want something real we can believe from someone real we can believe in.

Tell us your story, we want to hear your truth and we want to believe in you…the comments are open! Go!

‘HELLO? No one notices me in this anymore!’We’re counting down our 10 HUGE clues that it’s time to rebrand.🕵🏼‍♀‍ And fin...
21/05/2021

‘HELLO? No one notices me in this anymore!’

We’re counting down our 10 HUGE clues that it’s time to rebrand.

🕵🏼‍♀‍ And finally at number 1, our top reason to rebrand your business…

PEOPLE HAVE STOPPED ENGAGING

🧯If you are struggling to maintain the impact you once had in your market it could be time for a whole new look. Perhaps you are so familiar you’ve almost become invisible, a bit like that well-worn sweater in your wardrobe that doesn’t get a look-in anymore. And if your market is very competitive or brand-centric then it’s easy to get overshadowed by a stream of upstarts and newcomers entering the arena with their shiny new brands and super enticing messages.

When your customers stop engaging and are clearly shopping elsewhere you have no choice but to analyse why and restructure your offering to make sure it’s in tune with what they want. The best way to reveal your new improved proposition is with a stunning new brand identity that perfectly encapsulates everything you have become, resonates with your audience and is therefore, virtually impossible to ignore!

🔥 Take the brand FireTest… https://firestartercreative.co.uk/rebranding.html

‘OI! Everyone’s turned up wearing the same outfit!’ We’re counting down our 10 HUGE clues that it’s time to rebrand.🕵🏼‍♀...
20/05/2021

‘OI! Everyone’s turned up wearing the same outfit!’

We’re counting down our 10 HUGE clues that it’s time to rebrand.

🕵🏼‍♀‍ Number 2 is something many businesses struggle with…

YOUR BRAND HAS LITTLE OR NO DIFFERENTIATION

🧯 Yes, we’re hardwired to freak if someone turns up to a party in the same outfit as us! If your brand is not differentiated it’s the same thing. Imagine turning up to an event full of your competitors all wearing the same thing. Speaking in the same tone and repeating the same things. Your customers will expire from boredom and the only way you’ll get any business is by default.

Differentiation is not an option. It’s imperative. This Jeffrey Gotimer quote says it all… ‘Differentiate with value or die with price!’

🔥 Take the brand FireTest…

‘OOPS! That’s torn it!’We’re counting down our 10 HUGE clues that it’s time to rebrand.🕵🏼‍♀‍ There’s no escaping number ...
19/05/2021

‘OOPS! That’s torn it!’

We’re counting down our 10 HUGE clues that it’s time to rebrand.

🕵🏼‍♀‍ There’s no escaping number 3…

YOU NEED TO DISTANCE YOURSELF FROM A BAD REPUTATION

🧯If your reputation is damaged or tarnished in any way, for whatever reason, then you are fighting a losing battle. Trying to get back on track with your existing brand will be virtually impossible. It’s time for a clean slate!

Rebrand, and perhaps rename, to visually disconnect your business from what happened before.

🔥 Take the brand FireTest… https://firestartercreative.co.uk/FIRETEST.html

‘JEEZ! This is way too restrictive!’We’re counting down our 10 HUGE clues that it’s time to rebrand.🕵🏼‍♀‍ Number 4 is al...
18/05/2021

‘JEEZ! This is way too restrictive!’

We’re counting down our 10 HUGE clues that it’s time to rebrand.

🕵🏼‍♀‍ Number 4 is all about alignment…

YOU’VE CHANGED YOUR STRATEGY AND/OR DIRECTION

🧯Is your business repositioning in any way? Perhaps to venture into new markets. Or maybe you’ve innovated a radically different product or service offering. Or redefined your endgame.

If your business is transforming in a big way, you’ll need to reengineer your brand to reflect this and ensure both business and brand are completely aligned. Rebranding is the clearest way to make these changes visible to the outside world, reshape people’s existing perceptions and get them on board your new journey.

🔥 Take the brand FireTest…

Address

180 Kings Cross Road
London
WC1X9DE

Telephone

+442070732665

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An Intro to Firestarter

Firestarter designs and build brands for driven entrepreneurs who are on a serious mission to scale their businesses. A Firestarter brand will make it easy for you to... • turn leads into devoted customers and customers into lifelong advocates • win new business on your own terms, charging premium prices, just by being you • become irresistible not only to clients, but to partners, team members and investors - everyone you need to attract in order to grow your business!

For over 20 years we specialised in branding and creative services for big businesses - Tesco, Samsung, CIMA - to give just a few examples. Firestarter was launched to level the playing field for SMEs, giving you access to the kind of expertise that’s always separated big businesses so convincingly.

We believe that to be successful your brand needs three key ingredients... a killer value proposition, a stand-out visual identity, and ongoing marketing tools that position you as the go-to expert in your niche.

Beyond branding, we love to help business owners overcome their sales problems. When all you have is a challenge and a big blank canvas. We’ll find new ways of doing things and better ways of saying things. We'll form exciting, unparalleled ideas for how we can strengthen and differentiate your brand, and get your business noticed for all the right reasons. And then we'll focus on turning these great ideas into one heck of a powerful sales and marketing advantage.