The BCMA

The BCMA The BCMA is the global trade body for branded content. More info at www.thebcma.info What is the BCMA? What do we do? Why should anyone care?

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. We promote and grow the branded content industry in partnership with other relevant trade associations and industry groups, sharing best practice, researching, lobbying and managing events relating to our industry. We cre

ate the opportunity to connect with the leading experts in the branded content industry. Branded content is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still some confusion as to how to do it, who should do it and how it is measured. The BCMA is best placed to define what branded content ‘is’ and what ‘it isn’t’ and measure the effectiveness through its investment in research and proprietary tools.

I had a fascinating Fireside Chat with Paolo Lorenzoni, Vice President EMEA Marketing and Board Member . We discussed th...
11/05/2026

I had a fascinating Fireside Chat with Paolo Lorenzoni, Vice President EMEA Marketing and Board Member . We discussed the insights gained from the recent collaborations with and at Global at ExCel London

I thoroughly enjoyed my Fireside Chat with Paolo Lorenzoni from discussing their brilliant and collaborations at Gl...
06/05/2026

I thoroughly enjoyed my Fireside Chat with Paolo Lorenzoni from discussing their brilliant and collaborations at Global today

24/04/2026

The US’ leading marketing and sales event is just days away!

Register for your free ticket to the B2B Marketing Expo Miami, happening on April 29th & 30th at the Miami Beach Convention Center.

Whether you’re interested in industry-leading exhibitors, inspiring keynotes, expert-led seminars or interactive Speed Networking sessions and masterclasses, this is the designed event to elevate your marketing. Claim your free ticket here: https://eventdata.uk/Forms/Form.aspx?FormRef=TBM46Visitor&TrackingCode=PARTNERbigeventb2bvideo

We are delighted to announce that Pete Fergusson has joined the BCMA as a Global Advisor. Pete is the Co-Founder and Co-...
04/03/2026

We are delighted to announce that Pete Fergusson has joined the BCMA as a Global Advisor. Pete is the Co-Founder and Co-CEO of IPX, a platform that connects brands, with vetted creators, producers, and distributors to develop premium content and ownable IP. Read more here…https://www.thebcma.info/team.html. Welcome aboard Pete!

were a proud partner of the excellent Brand Entertainment Summit London. We were delighted with the positive feedback ...
27/02/2026

were a proud partner of the excellent Brand Entertainment Summit London. We were delighted with the positive feedback and interest generated in joining as valued members.

Looking forward to the Brand Entertainment Summit Roundtables session London event. With the amazing speakers it should...
23/02/2026

Looking forward to the Brand Entertainment Summit Roundtables session London event. With the amazing speakers it should be an insightful and inspirational session

We are proud partners London and looking forward to the Brand Entertainment Summit taking place today and tomorrow
22/02/2026

We are proud partners London and looking forward to the Brand Entertainment Summit taking place today and tomorrow

Entertainment, Not Ads:Welcome to the New Brand PlaybookWe have partnered with MIP LONDON which is back for 2026 at the ...
11/02/2026

Entertainment, Not Ads:
Welcome to the New Brand Playbook

We have partnered with MIP LONDON which is back for 2026 at the IET London & The Savoy Hotel between the 22nd and 24th February.

Brand-funded content is moving fast in the age of uninterrupted storytelling.
Across this two-part programme, producers, brands, agencies and broadcasters unpack how collaboration, smarter funding models and authentic storytelling are redefining content creation across every genre and every screen.

We are hosting a session titled, How “Dinner Is Scrapped” Points to the Next Era of Entertainment that tells the story of a genre-bending culinary competition series, created in partnership with the Ellen MacArthur Foundation, exploring sustainability and creativity through celebrity talent and bold storytelling.

The panel takes place in the Turing Theatre at the IET Savoy Place on the 22nd February at 16.20h. There will also be Brand Entertainment Round Tables taking place on Monday 23rd February at 9.00am with an opening keynote by Doug Scott, Co-Founder, UNXNOWN.

Hope to see you there for what is set to be a fascinating discussion. Book your ticket now https://www.mip-london.com/en-gb/visit.html?utm_source=miplondon2026_bcma&utm_medium=barter_newsletter&utm_campaign=miplondon26_eb

We had a great day at the Europe event in Amsterdam. We hosted a panel on the new realities of full-funnel marketing a...
26/11/2025

We had a great day at the Europe event in Amsterdam. We hosted a panel on the new realities of full-funnel marketing and were joined on stage by a wonderful group of panelist’s including and

We had a great session at The Learning Hub at that focused on the Creator Economy Evolution: Building Long-Term, Equit...
26/11/2025

We had a great session at The Learning Hub at that focused on the Creator Economy Evolution: Building Long-Term, Equitable Partnerships with
Niche Creators and Creator CEOs. If you’d like a copy of the full presentation please email me at [email protected]

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