ECom SEO Pro, 4th Floor 18 St. Cross Street, London (2026)

25/05/2022

𝗛𝗢𝗪 𝗧𝗢 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 & 𝗣𝗥𝗢𝗙𝗜𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬 𝗢𝗙 𝗬𝗢𝗨𝗥 𝗦𝗛𝗢𝗣𝗜𝗙𝗬 𝗦𝗧𝗢𝗥𝗘 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗣𝗔𝗜𝗗 𝗔𝗗𝗦 [𝟯 𝗢𝗙 𝟯]

Now for the final part of this short series, and definitely the most important;

Increasing traffic.

Looking at our ecom store performance equation again we know:

𝗚𝗿𝗼𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝘁 = (𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘅 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝘅 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲) - 𝗩𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗖𝗼𝘀𝘁𝘀

Of course we don’t need any clever equations to know

𝟬 𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀 = 𝟬 𝗣𝗿𝗼𝗳𝗶𝘁

Without any traffic it doesn’t matter how good your conversion rate or the strategies you have in place to upsell, cross sell and earn referrals.

Which is why we can’t overstate how crucial to your business it is to have reliable sources of traffic that will not be shut down overnight.

𝗥𝗲𝗹𝘆𝗶𝗻𝗴 𝗢𝗡𝗟𝗬 𝗼𝗻 𝗽𝗮𝗶𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝘃𝗲𝗿𝘆 𝗿𝗶𝘀𝗸𝘆

Most Ecommerce store owners we speak to have almost always been trained to use paid advertising like Google Shopping and Facebook Ads to get people to click through to their store.

Whilst there is little doubt there is no faster way to target new audiences, get your message out and (potentially) scale your business quickly, relying solely on paid advertising is extremely risky.

With ever changing (and what some may consider less than transparent) ad policies, these platforms can play god with your business.

I have personally woken up to advertising rights restricted and even entire accounts completely banned, with no explanation given which is increasingly common with advertisers on the platform.

No ads used to mean no traffic for me.

And no traffic and sales meant I had to find a way to get ads going again quickly or I’d be out of business!

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

We recommend all Shopify store owners future-proof their businesses by implementing a solid SEO strategy as part of their long-term growth plans.

Being ranked in the search engines and getting organic traffic can generate revenue that will continue to increase as your store ages, gains authority and moves higher and higher in the search engine results.

Not only is it ‘free’ traffic (of course there is an upfront and perhaps ongoing investment) which overtime, as your rankings continue to improve, will reduce your cost to acquire new customers…

But as long as you provide valuable information and avoid any ‘black hat’ SEO techniques there’s no risk of being removed in the same way paid channels can shut you down overnight.

Appearing high up in the search engines also builds trust with your customers as, if when they search your products they find you on the first page, they can see that even Google recommends your store to purchase that item!

𝗜𝘀 𝗶𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲?

Something we haven’t touched on yet is the ‘Variable Costs’ part of our store performance equation - Variable Costs are expenses that change in proportion to how much your store sells.

If you’re running paid advertising most likely the biggest variable cost of your store will be your ad spend.

For example, if your ads are delivering a CPA of $50 and you sell 100 units per month directly from ads you will be spending $5000 on ads.

If you want to 10x the number of items you sell (assuming your CPA doesn’t shift) you’ll need to spend $50,000.

With SEO the traffic you generate organically from the search engines is not linked linearly to your investment.

As an example, a client of ours investing $2000 per month in SEO may see their traffic increase from 100 visitors in month 1, to 1000 in month 3, 2000 in month 6 and over 4000 in month 12.

All the while their investment and cost to their business does not increase as their sales do.

The more traffic you can drive to your website organically from Google, the more long term profit you can achieve without ad spend.

O͟f͟ ͟c͟o͟u͟r͟s͟e͟ ͟S͟E͟O͟ ͟i͟s͟ ͟n͟o͟t͟ ͟f͟r͟e͟e͟

You will have to invest initially and it can take some time for you to hit the first page but in the long term there is really nothing more reliable and effective.

𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝘃𝘀. 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆

Now, maybe at this point you like the sound of SEO for your store and you’ve done some keyword research and see there are only 500 searches for your products each month.

Perhaps you think ‘that all sounds great, but I get 2000 clicks a month from my social media ads’...

This is where purchase intent is key.

Picture someone on their favourite social media platform looking at what friends and family are doing, perhaps stalking their ex or participating in their favourite group…

All of a sudden your ad pops up for “The Number 1 Survival Knife”

The user thinks ‘I wouldn’t mind a new survival knife, after all my main interests are hunting and survival. I’ll check it out’

They go to your site, see the item, read the description but decide it isn’t actually something they need right now and it’s not definitely not cheap enough to buy for the sake of it.

So they leave your store never to be seen again.

Now instead consider someone who just broke their survival knife and needs to purchase a new one right now.

They open their browser, go to Google, search “Buy Survival Knife” and (because you worked with us) your site turns up at the top of the organic results)...

(They ignore the paid results because ‘everyone knows they just paid to be there’)

…And click through to your website.

They find exactly what they want and complete the purchase with no thought of shopping around on price or looking for discounts.

So where as you can reach more people with social media ad, their disruptive marketing nature means they have no solid purchase intent and unless you make an exceptional offer (usually an unsustainable heavy discount) your conversion rate will be much lower.

Organic high intent traffic from the search engines, although maybe limited somewhat in volume, can provide just as many or even more sales.

𝗙𝗿𝗼𝗺 𝗟𝗲𝘀𝘀 𝗧𝗵𝗮𝗻 $𝟱,𝟬𝟬𝟬 𝘁𝗼 $𝟰𝟲,𝟵𝟴𝟴 𝗜𝗻 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲!

In summary, on top of being very reliable and cost effective over time, SEO delivers very high quality traffic that you CAN rely on, will build trust in your brand and ultimately drive more revenue AND increase the profitability of your store!

Please don’t just take our word for everything we’ve said here, check out our website for Giovanni’s case study and see how we helped him take his website in the hunting niche from doing under $5,000 in monthly revenue to $46,988 WITHOUT any paid advertising.

If you’d like us to do the same for you please drop us a PM or schedule a call here: https://www.ecomseo.pro/schedule-call

24/05/2022

𝗛𝗢𝗪 𝗧𝗢 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 & 𝗣𝗥𝗢𝗙𝗜𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬 𝗢𝗙 𝗬𝗢𝗨𝗥 𝗦𝗛𝗢𝗣𝗜𝗙𝗬 𝗦𝗧𝗢𝗥𝗘 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗣𝗔𝗜𝗗 𝗔𝗗𝗦 [𝟮 𝗢𝗙 𝟯]

Following on from the first post in this short series we’ll continue to share how we help our clients make more sales and increase their profitability without using paid ads.

As we discussed in part 1 we gauge the performance of the stores we own and work with using the following equation:

𝗚𝗿𝗼𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝘁 = (𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘅 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝘅 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲) - 𝗩𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗖𝗼𝘀𝘁𝘀

In this post we'll show you the strategies we put in place to maximise sale value and increase customer lifetime value.

𝗨𝗽𝘀𝗲𝗹𝗹𝘀 & 𝗖𝗿𝗼𝘀𝘀 𝗦𝗲𝗹𝗹𝘀

Now we’ve plugged some of the holes and increased the conversion rate to initial sale, we want to maximise the purchase and increase the lifetime value of each customer.

The easiest way to do this is by cross-selling & upselling - Statistics show you can expect to increase your average revenue by around 15% just by doing this.

When a visitor adds one of your products to their cart and shows interest in spending money with you, we look to capitalise on the opportunity to make more sales by setting up your store to offer them related products.

Then once a customer has completed the initial checkout, we use a combination of cross sells and upsell product recommendations with urgency timers on the ‘thank you’ page to maximise the total transaction.

You can use an app to complete the additional purchase with ‘one-click’ to remove any friction.

𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

By optimising an email list you can then extract more revenue per customer from those that have purchased previously, nurture subscribers who haven’t purchased yet until they are ready to do so and even gain new customers through referrals.

Our client’s businesses get anywhere between 20 to 50% of their overall revenue from email alone, mainly by upping the repeat purchase rate.

The first step is of course to collect email addresses and subscribers who consent to receiving regular emails from you.

Having email subscribers who have opted in to your list and are interested in your product, means you’re always able to get repeat customers.

Better yet, you have full control of your email list, whereas as we have discussed you have no control over the advertising platforms.
We build our client’s lists through:

- Floating bars that display your current offer and encourage potential customers to join the list
- Exit-intent popups that display a special offer when visitors are trying to leave in exchange for an email.
- Slide-ins that appear after a visitor spends a set amount of time on the page

We encourage our clients to give incentives to their clients in exchange for referrals and testimonials.

Each paying customer can be used to generate even more paying customers, which will (even if you give away a discount) reduce your overall CPA (cost per acquisition).

You can reach out to these customers yourself with an offer or gift, but we also automate these emails in another email flow.

Again if you’d like EXACT the email flows and templates we use on all our clients (and our own) stores for FREE, just drop us a PM.

𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽𝘀

You should now see that by simply making more offers, on the site itself and through emails, you can increase the revenue and profitability of your store without having to pay for more traffic.

Check out our website for Giovanni’s case study and see how we helped him take his website in the hunting niche from doing under $5,000 in monthly revenue to almost $50,000!

If you’d like us to do the same for you please drop us a PM or schedule a call here: https://www.ecomseo.pro/schedule-call

(Image courtesy of https://medium.com/)

23/05/2022

𝗛𝗢𝗪 𝗧𝗢 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗧𝗛𝗘 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 & 𝗣𝗥𝗢𝗙𝗜𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬 𝗢𝗙 𝗬𝗢𝗨𝗥 𝗦𝗛𝗢𝗣𝗜𝗙𝗬 𝗦𝗧𝗢𝗥𝗘 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗣𝗔𝗜𝗗 𝗔𝗗𝗦 [𝟭 𝗢𝗙 𝟯]

In this post I’ll show you how we help our clients make more sales and increase their profitability without using paid ads.

This doesn’t mean you should stop paid advertising, today or at all, but let's look at how you can set up your store and marketing so if you ever wake up to your ad accounts having been disabled (which has sadly happened to me countless times) your sales continue to come in.

Here's how we track the performance of our, and our client’s, stores:

𝗚𝗿𝗼𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝘁 = (𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘅 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝘅 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲) - 𝗩𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗖𝗼𝘀𝘁𝘀

From this we can see there are 4 ways we can make more profit:

1. Increase traffic
2. Increase conversion rate
3. Increase customer lifetime value
4. Decrease variable costs

We do this for our clients in 3 steps with our ESP 90 Sales Boost™ Program starting with optimising their store for conversions.

Your store’s conversion rate is a measure of how many visitors actually make a purchase. You can see yours by going to “Analytics” in the Shopify dashboard and you’ll see the 4th chart “Online store conversion rate”

To give you a rough idea of where you’re at right now in 2021 the average conversion rate across all segments of all ecommerce markets was 1.97%.

A higher conversion rate means the cost per acquisition or CPA of a new customer is lower ie You get more sales for your investment into marketing.

To improve this for our clients we optimise the store to entice more new visitors to make a purchase and then use apps and automations to plug any leaks where store visitors drop off before completing their purchase.

We start by using Shopify’s built-in dashboard and Google Analytics to track your visitors’ behaviour in your store. This lets us see what’s working well and what needs work.

We look at pages with high bounce rates first. These are pages where visitors are not staying on the page for long i.e The page doesn’t keep their attention long enough to persuade them to purchase.

𝗧𝗵𝗲 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲

When it comes to an effective homepage, making a great first impression of your business is the priority.

We avoid excessive images and text and stay on brand and on message with a simple visually appealing design, highlighting top products and customer reviews.

Navigation should be made as simple as possible and any offers, new customer discounts etc. should be clearly displayed.

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝗴𝗲𝘀

Every product page must be built with the goal of clearly communicating the value of your products to your customers

Areas we look at are:

Page load speed - People don’t have the patience to wait more than a second or two for a page to load in 2022.

Mobile optimisation - The majority of your visitors will most likely be on mobile. Your pages need to display perfectly on mobile.

Product descriptions - Must be compelling, keyword-driven product descriptions that talk directly to your target audience and tackle pain points, position your product as the solution and build desire.

Pictures/Videos - Must be high quality, from every angle to give your shoppers a complete picture of what they’ll be getting.

Product reviews - Product reviews ease the doubts of hesitant shoppers and give your customers the social proof they need to click Add to Cart.

𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁

This stage of your customer’s journey needs to be as frictionless and painless as possible to avoid having frustrated customers abandon their carts at the last moment.

Give clear directions and set expectations as to what to do and what comes next.

Once the shop has been optimised we employ some apps and automations to further reduce visitor drop off and abandoned carts.

These are:

𝗟𝗶𝘃𝗲 𝗖𝗵𝗮𝘁

Sometimes, a visitor may want to buy something from you, but has a burning question that needs to be answered before they will commit to paying.

If you’re making your prospective customers jump through hoops to get in contact with you, and then wait for an answer, they’re more likely to click away entirely.

Adding a live chat option to your store allows you (or your customer service team) to speak to those visitors before they lose interest and possibly end up with your competition.

Check out our chat widget at www.ecomseo.pro

𝗘𝘅𝗶𝘁 𝗜𝗻𝘁𝗲𝗻𝘁 𝗣𝗼𝗽𝘂𝗽𝘀

Exit intent popups are as the name would suggest a popup form or banner that will display when the app detects a customer is about to leave the site i.e. close the window, enter a new address or click ‘back’ in the browser.

We use them to display offers like discounts or bonuses like ‘FREE shipping’ to convince a potential customer about to leave your site, to change their mind and complete their purchase.

You’ll also notice the exit intent popup on our website.

𝗔𝗯𝗮𝗻𝗱𝗼𝗻𝗲𝗱 𝗖𝗮𝗿𝘁 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀

Abandoned carts can be one of the most frustrating aspects of running an online store.

However they also offer a great opportunity to immediately see an increase in your conversion rate and overall profitability.

People are busy. Distractions, interruptions, forgotten details etc can mean that products added to the cart and left, albeit with every intention to return later.

By simply sending a short sequence of emails over 2 - 3 days reminding the potential customer of the product, reminding them why they wanted it and offering a discount or some other bonus to entice them back will increase your overall profitability and ROI of your marketing.

You are leaving money on the table if you don’t employ them in your store.

Please send us a PM if you’d like the EXACT email flows and templates we use on all our clients (and our own) stores for FREE.

𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽𝘀

Hopefully now you can see how just by improving the conversion rate of your store you can massively increase its profitability.

Check out our website for Giovanni’s case study and see how we helped him take his website in the hunting niche from doing under $5,000 in monthly revenue to almost $50,000!

If you’d like us to do the same for you please drop us a PM or schedule a call here: https://www.ecomseo.pro/schedule-call

22/05/2022

𝗖𝗔𝗡 𝗬𝗢𝗨 𝗥𝗘𝗔𝗟𝗟𝗬 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 & 𝗣𝗥𝗢𝗙𝗜𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬 𝗥𝗘𝗟𝗜𝗔𝗕𝗟𝗬 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗣𝗔𝗜𝗗 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗜𝗡𝗚?

Paid advertising on platforms like Facebook & Google can be incredible to target new audiences, get your message out there and scale your business quickly.

But what happens when you can’t advertise anymore?

With everchanging (and what some may consider less than transparent) ad policies, these platforms can really play god with your business.

I have personally woken up to advertising rights restricted and even entire accounts completely banned, with no explanation given, which seems to be an increasingly common problem.

Recent privacy updates have also severely affected the tracking and effectiveness of one major platform, which means their ads are also not returning the results they once did.

I think its fair to say then; if you are relying solely on paid advertising for all your sales you are putting your business at an unnecessary risk.

In this post, I’ll outline the ways we promote our client’s products and grow their businesses WITHOUT any paid ads.

Now this doesn’t mean you should stop your paid advertising, but imagine having your store and marketing set up in a way that if you were ever to wake up to your ad accounts having been disabled, your business would continue to run and sales continue to come in.

Would you sleep better at night?

I'm sure you would, and I'm going to show you EXACTLY how you can!

Before we look at the how, let’s quickly look at the metrics you should be tracking to measure the performance of your business:

𝗚𝗿𝗼𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝘁 = (𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘅 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝘅 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲) - 𝗩𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗖𝗼𝘀𝘁𝘀

From this we can see there are 4 ways we can make more money:

- 𝘐𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘵𝘳𝘢𝘧𝘧𝘪𝘤
- 𝘐𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘳𝘢𝘵𝘦
- 𝘐𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘭𝘪𝘧𝘦𝘵𝘪𝘮𝘦 𝘷𝘢𝘭𝘶𝘦
- 𝘋𝘦𝘤𝘳𝘦𝘢𝘴𝘦 𝘷𝘢𝘳𝘪𝘢𝘣𝘭𝘦 𝘤𝘰𝘴𝘵𝘴

We do this for our clients in 3 steps with our 𝗘𝗦𝗣 𝟵𝟬 𝗦𝗮𝗹𝗲𝘀 𝗕𝗼𝗼𝘀𝘁™ 𝗣𝗿𝗼𝗴𝗿𝗮𝗺

𝗦𝘁𝗲𝗽 𝟭 - 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻

First we optimise the store to entice more new visitors to make a purchase and use apps and automations to ‘plug the leaky bucket’ where visitors have been dropping off and leaving the store before completing a purchase.

𝗟𝗶𝘃𝗲 𝗖𝗵𝗮𝘁

Sometimes, a visitor may want to buy something from you, but has a burning question that needs to be answered before they will commit to paying.

If you’re making your prospective customers jump through hoops to get in contact with you, and then wait for an answer, they’re more likely to click away entirely.

Adding a live chat option to your store allows you (or your customer service team) to speak to those visitors before they lose interest and possibly end up with your competition.

Check out our chat widget at www.ecomseo.pro

𝗘𝘅𝗶𝘁 𝗜𝗻𝘁𝗲𝗻𝘁 𝗣𝗼𝗽𝘂𝗽𝘀

Exit intent popups are as the name would suggest a popup form or banner that will display when the app detects a customer is about to leave the site i.e. close the window, enter a new address or click ‘back’ in the browser.

We use them to display offers like discounts or bonuses like ‘FREE shipping’ to convince a potential customer about to leave your site, to change their mind and complete their purchase.

You’ll also notice the exit intent popup on our website.

𝗔𝗯𝗮𝗻𝗱𝗼𝗻𝗲𝗱 𝗖𝗮𝗿𝘁 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀

Abandoned carts can be one of the most frustrating aspects of running an online store.

However they also offer a great opportunity to immediately see an increase in your conversion rate and overall profitability.

People are busy. Distractions, interruptions, forgotten details etc can mean that products added to the cart and left, albeit with every intention to return later.

By simply sending a short sequence of personalised emails over 2 - 3 days reminding the potential customer of the product, reminding them why they wanted it and offering a discount or some other bonus to entice them back will increase your overall profitability and ROI of your marketing.

You are leaving money on the table if you don’t employ them in your store.

Please send us a PM if you’d like the EXACT email flows and templates we use on all our clients (and our own) stores for FREE.

𝗦𝘁𝗲𝗽 𝟮 - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲

𝗨𝗽𝘀𝗲𝗹𝗹𝘀 & 𝗖𝗿𝗼𝘀𝘀 𝗦𝗲𝗹𝗹𝘀

Now we’ve plugged some of the holes and increased the conversion rate to initial sale, we want to maximise the purchase and increase the lifetime value of each customer.

The easiest way to do this is by cross-selling & upselling and statistics show you can instantly add up to 15% in revenue by doing this.

When a visitor adds one of your products to their cart and shows interest in spending money with you, we look to capitalise on the opportunity to make more sales by setting up your store to offer them related products.

As it’s so much easier to sell to existing customers than to attract new ones, once a customer has completed checkout, we use a combination of one-click cross sells and upsell product recommendations with urgency timers on the ‘thank you’ page to maximise the total sale.

𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

By optimising your existing email list and marketing you can extract more revenue per customer and gain new customers through referrals.

Our client’s businesses get anywhere between 20 to 50% of their overall revenue from email alone, mainly by upping the repeat purchase rate.

The first step is to collect email addresses and subscribers who consent to receiving regular emails from you.

Having email subscribers who have opted in to your list and are interested in your product, means you’re always able to get repeat customers.

Better yet, you have full control of your email list, whereas as we have discussed you have no control over the advertising platforms.
We build our client’s lists through:

- Floating bars that display your current offer and encourage potential customers to join the list

- Exit-intent popups that display a special offer when visitors are trying to leave in exchange for an email.

- Slide-ins that appear after a visitor spends a set amount of time on the page

We encourage our clients to give incentives to their clients in exchange for referrals and testimonials.

Each paying customer can be used to generate even more paying customers, which will (even if you give away a discount) reduce your overall CPA (cost per acquisition).

You can reach out to these customers yourself with an offer or gift, but we also automate these emails in another email flow.

Again if you’d like EXACT the email flows and templates we use on all our clients (and our own) stores for FREE, just drop us a PM.

𝗦𝘁𝗲𝗽 𝟯 - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 (𝗔𝗡𝗗 𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗩𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗖𝗼𝘀𝘁𝘀)

𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻

Most Ecommerce store owners we speak to have almost always been trained to use paid advertising like Google Shopping and Facebook Ads to get people to click through to their store.

As we have already discussed whilst certainly offering many benefits these methods are both increasingly costly and risky to depend on.

We recommend all ecom store owners implement a solid SEO strategy for long-term growth and to reduce their cost to acquire new customers by being ranked in the search engines and getting organic traffic.

Not only is it ‘free’ traffic (of course there is an upfront and perhaps ongoing investment) but as long as you provide valuable information and avoid any ‘black hat’ SEO techniques there’s no risk of being removed in the same way paid channels can shut you down overnight.

Being ranked in the search engines also builds trust with your customers as if Google puts you on the first page they are essentially vouching for your authority in your niche.

The more traffic you can drive to your website organically from Google, the more long term profit you can achieve without spending any money on ads and so reduce your variable costs.

Of course SEO is not free, you will have to invest initially and it can take some time for you to hit the first page but in the long term there is nothing more reliable and effective.

𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽𝘀...

Hopefully now you can see how you REALLY can increase your revenue and profitability without paid advertising.

Check out our website for Giovanni’s case study and see how we helped him take his website in the hunting niche from doing under $5,000 in monthly revenue to almost $50,000!

If you’d like us to do the same for you please drop us a PM or schedule a call here: https://www.ecomseo.pro/schedule-call

21/05/2022

** PLEASE JOIN OUR FREE FACEBOOK GROUP **

Join our Facebook group and get the email sequences and flow templates we use on all our stores to maximize revenue and customer lifetime value from day 1 - For FREE!

Click here --> https://www.facebook.com/groups/563829411718801

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