27/01/2026
Sul sul! This month, Coach launched the first open-access collection in The Sims™ 4, bringing their ready-to-wear line and iconic Tabby and Brooklyn bags in-game.
Our second collaboration with the global fashion house, whose mission is to bring their ethos of self-expression to the gaming community, saw us lead the communications strategy from messaging and media rollout to influencer support and one iconic Plumbob creator kit.
Fashion x gaming is nothing new, but Coach’s approach is unique and authentic, which is why we were thrilled to help them connect with The Sims™ 4 community and to see our story go wide with coverage in Vogue Business, Dazed, The Gamer, and more!
