27/02/2026
What shaped retail in February? A quick monthly summary.
๐ฐ ๐๐๐ ๐ ๐ข๐ง๐๐ฅ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐ฅ๐๐๐จ๐ฎ๐ซ ๐๐จ๐ฌ๐ญ๐ฌ - Retailers including Waitrose, John Lewis, Lidl and Aldi announced significant pay rises, while Ocado cut 1,000 roles to offset rising costs. The sector is split between investing in frontline staff and streamlining headcount through efficiency drives.
๐ค ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ ๐๐๐๐๐ฅ๐๐ซ๐๐ญ๐ข๐จ๐ง - AI is moving deeper into operations: Asos is training designers in generative AI, conversational search is driving higher conversion rates, and Just Eat launched delivery robot trials. But tech adoption carries reputational risks, as Sainsburyโs facial recognition controversy shows.
๐ฌ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐-๐ฅ๐๐ ๐ซ๐๐ญ๐๐ข๐ฅ ๐ซ๐๐ฏ๐ข๐ฏ๐๐ฅ - Retailers are leaning into theatre and experiential campaigns to attract footfall. Greggs hosted yoga classes for its matcha launch, Topshop returned via John Lewis concessions, and Waitrose launched a sci-fi ad campaign, signalling renewed confidence in storytelling.
๐ก๏ธ ๐๐๐ญ๐๐ข๐ฅ ๐๐ซ๐ข๐ฆ๐ ๐๐ง๐ ๐ฌ๐๐๐ฎ๐ซ๐ข๐ญ๐ฒ ๐ซ๐๐ฌ๐๐ญ - Retail crime has fallen year-on-year but remains a costly burden, with organised gangs still hitting retailers for hundreds of millions. Debate over surveillance and facial recognition continues amid aforementioned misidentification incidents.
๐ ๐๐จ๐ฌ๐ญ ๐ฉ๐ซ๐๐ฌ๐ฌ๐ฎ๐ซ๐๐ฌ ๐ฆ๐ฎ๐ญ๐๐ญ๐ข๐ง๐ , ๐ง๐จ๐ญ ๐๐ข๐ฌ๐๐ฉ๐ฉ๐๐๐ซ๐ข๐ง๐ - Inflation may be easing, but business rates, severe weather, and commodity volatility (e.g., Tonyโs Chocolonely cocoa crisis) are creating new pressures. Retailers are navigating a shifting cost landscape rather than genuine relief.
โก ๐๐๐๐๐ ๐๐๐๐:
โข Oxford Street pedestrianisation plans approved
โข eBay buys Depop from Etsy for $1.2bn
โข Lidl opens five new stores in a single day
โข Oatly banned from using the word โmilkโ
โข Shoppers ditch restaurants for Valentineโs supermarket dine-in deals
๐ฌ Want to see how your retail strategy can thrive amid wage pressures, automation, and evolving shopper trends? Get in touch with us at Ikano Insight to learn more: https://eu1.hubs.ly/H0s7Y540