mumfluence.co

mumfluence.co Helping brands grow their business with influential Mums.

“I have worked with Chrissy at mumfluence for the first time over the last few weeks to get a video produced from an inf...
23/07/2024

“I have worked with Chrissy at mumfluence for the first time over the last few weeks to get a video produced from an influencer. From start to finish the service was incredible and very professional. There are many influencer businesses around at the moment but mumfluence is different. It’s personal to you, they understand your brand and deliver exactly to your requirements. I’ll 100% work with mumfluence again and recommend to other businesses.“

- Catherine .sheets

👋🏽 Hey influencers... ✨ ⁠⁠Have you set your vision for 2024? ⁠⁠‣ Have you thought about it and written down (yes on pape...
23/02/2024

👋🏽 Hey influencers... ✨ ⁠
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Have you set your vision for 2024? ⁠
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‣ Have you thought about it and written down (yes on paper) why it is that you want to be an influencer?⁠
‣ What drives you? ⁠
‣ What do you hope to provide? ⁠
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⚡️Getting clear on your vision allows you to get hyper focussed on achieving your goals. ⁠
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👇🏾 So tell us, what inspired you to be an influencer? ⁠
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As a creator it can be very difficult to slip into the mindset that your account metrics = your worth.⁠⁠Your number of f...
22/02/2024

As a creator it can be very difficult to slip into the mindset that your account metrics = your worth.⁠
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Your number of followers.⁠
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Your engagement rate.⁠
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The amount brands are willing to pay you for content.⁠
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All of these things form a "worth" mindset that can be very toxic.⁠
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You are more than your metrics. The difference between two creators, one with 10k & the other with 100k audience size, is not the amount of worthiness that each possesses. ⁠
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You are more than your IG account. 👊🏼⁠
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Image by .life.with.molly

Question - Is content creation your full time gig? ⁠⁠Or is it just a side hustle and you also have a ‘real job’ ? ⁠⁠Do y...
20/02/2024

Question - Is content creation your full time gig? ⁠
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Or is it just a side hustle and you also have a ‘real job’ ? ⁠
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Do you plan for it to be you main gig?⁠
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Photo Credit

May your walls know joy, may every room hold laughter, and every window open to great possibility. - Mary Anne Radmacher...
19/02/2024

May your walls know joy, may every room hold laughter, and every window open to great possibility. - Mary Anne Radmacher⁠
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📷 cred

CREATOR TIP ✨️⁠⁠This might seem obvious, but do you have your email address included in your Instagram bio??! ⁠⁠It’s imp...
16/02/2024

CREATOR TIP ✨️⁠
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This might seem obvious, but do you have your email address included in your Instagram bio??! ⁠
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It’s important to include it so that brands, PR agencies, and even influencers can easily reach out to you (without having to send you a DM) ⁠
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If you don't, hop to it now!⁠
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Love is in the air and our heart's are on full display. 💕✨⁠⁠Here's to a day filled with love, whether it's with your spe...
14/02/2024

Love is in the air and our heart's are on full display. 💕✨⁠
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Here's to a day filled with love, whether it's with your special someone, friends, family, or the most important person—you. Happy Valentine's Day! 💖⁠
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📷 by

💫 What does success with influencers look like & what's the strategy? ⁠⁠Gifted + paid creators...and lots of them.⁠⁠It’s...
12/02/2024

💫 What does success with influencers look like & what's the strategy? ⁠
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Gifted + paid creators...and lots of them.⁠
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It’s easy to say “hire a ton of high priced creators” and call it a day, but that’s not what builds a long term influencer strategy.⁠
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Brands need to build a community.⁠
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🙋🏽‍♀️ We can help you build yours. DM us for the first step.⁠
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Trying to figure out a way to grow your story reach?⁠⁠First of all, good for you for realizing just how valuable high st...
09/02/2024

Trying to figure out a way to grow your story reach?⁠
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First of all, good for you for realizing just how valuable high story reach is to brands. ⁠
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Stories are the most effective convertors so the more eyeballs on your slides, the more brands will want to pay you.⁠
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So how do you increase it? ⁠
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Use stories to share content that you don't post to your feed. Whether that's a more intimate look at your day to day life or sharing the things you love (ie. the latest hunt for the perfect pair of jeans).⁠
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Give your audience a reason to watch your stories by sharing what they can't find anywhere else. ⁠
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Lovely Image by

UGC ✨️⁠⁠How often are brands asking you for content that isn't posted to your feed (aka user-generated content)?⁠⁠It's d...
08/02/2024

UGC ✨️⁠
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How often are brands asking you for content that isn't posted to your feed (aka user-generated content)?⁠
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It's definitely becoming a more popular request from brands.⁠
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Why? Because they want to fill their feeds with images just as beautiful as the ones you create.⁠
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And because shooting & editing videos is a ton of work (as you all know).⁠
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🙋🏽‍♀️ Do you charge full rates for UGC or lower? ⁠
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We want to know! 👇🏾⁠
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📷 by

Perfectly imperfect 🥰⁠⁠What is perfection was imperfection?⁠⁠What if the ups and downs in our moods, abilities, patience...
06/02/2024

Perfectly imperfect 🥰⁠
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What is perfection was imperfection?⁠
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What if the ups and downs in our moods, abilities, patience, joy, all of it, was perfect?⁠
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How would you know what happy felt like without sadness?⁠
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How would you feel the peace of a clean house without the chaos of a messy one?⁠
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How would you know to feel the rush of a creative streak if you didn't also know the feeling of a dry spell.⁠
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Maybe perfection is actually found in the imperfect after all.⁠
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Thoughts? 👇🏾⁠
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Brands 👉🏾 When looking for influencers to fit your campaign, be sure to ask yourself what the focus of your campaign is....
05/02/2024

Brands 👉🏾 When looking for influencers to fit your campaign, be sure to ask yourself what the focus of your campaign is. ⁠
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What message are you trying to communicate? ⁠
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Who are you trying to reach? ⁠
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What is the ideal narrative? ⁠
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Find influencers who are effectively communicating these types of messages already (this is a key word...already). ⁠
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Whether it is sustainable living, conscious parenting, minimal lifestyle, the right influencers will make all the difference to your campaign. ⁠
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We work with each brand to get a clear persona they are trying to reach and we make sure we find influencers that speak to those people.⁠
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👋🏾 DM us to see how we can help you find your best match.⁠
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