Soluxury Consulting

Soluxury Consulting So Luxury Consulting is a luxury consulting and creative agency with a vocation to elevate every aspect of your brand.

We are based in London and Dubai with a worldwide network.

08/06/2022

💫Cartier High jewellery exhibition at the Dubai mall!

Events are critical parts of your marketing strategy! Level up and host an unforgettable experience with us!

💫 The prince of Wales and futur future king Édouard VII qualified Louis Francois CARTIER jeweller of kings and king of j...
06/06/2022

💫 The prince of Wales and futur future king Édouard VII qualified Louis Francois CARTIER jeweller of kings and king of jewellers!

💫 2.55 bag! One of the most iconic piece of Chanel!Did you know that the only bag created by Coco Chanel herself is the ...
03/06/2022

💫 2.55 bag! One of the most iconic piece of Chanel!

Did you know that the only bag created by Coco Chanel herself is the 2.55?

Its name finds its origin in its release date in February 1955

Savais-tu que le que seul sac crée par Coco Chanel elle-même est le 2.55 ?

Son nom trouve son origine dans sa date de sortie en Février 1955. #

💫 Wholesale vs Retail
01/06/2022

💫 Wholesale vs Retail

31/05/2022

✨Who was Coco Chanel?

30/05/2022

It's Chanel week!

Luxury in war timesLuxury trade was born in times of crisis!In France, following the 100-year war, the French state coff...
30/05/2022

Luxury in war times

Luxury trade was born in times of crisis!

In France, following the 100-year war, the French state coffers were empty and had to be filled quickly. Jean- Baptiste Colbert, finance minister of the Louis XIV, King of France, decided to export luxury goods, giving birth to the luxury market.

In Great Britain, at the dawn of the First World War, Thomas Burberry invented the gabardine. Soon after, Burberry was approached by the British war office to create lighter coats for the English soldiers as their coats were very heavy, launching the Burberry brand for the King court and aristocrats.

Worldwide, following the crash of 1929, the Great Depression of the 1930s and the Second World War, people, tired of privations, returned to abundance and pleasure. And hence, the 50’s saw the birth of what was later called the consumer society.

Now let’s come back to the present, the current Russian-Ukrainian war has seen many luxury boutiques which are popular with wealthy Russian customers, such as Vuitton and Hermes, having to close their boutiques in Russia due to pressure from their local governments to show solidarity with Ukraine.

But what is the risk for the luxury market? Will it be impacted?

To read more: https://soluxuryconsulting.com/luxury-in-war-times-2/

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