Opulent Media Group

09/02/2023

We're proud to have received Pro Partner status as of January 2023! 🎉

The status of Mailchimp Pro Partner is Mailchimp's official, highest stamp of approval. Being certified means our clients can rest easy knowing they’re in good hands with a professional who knows their stuff. 🤓

Want to enhance your email marketing strategy and reach new heights of success? Let's join forces and help your financial firm grow.

25/12/2022

Merry Christmas to all our valued clients! As we approach the end of another year, we wanted to express our gratitude for your business and partnerships.

It has been a pleasure working with you, and we look forward to continuing to support your marketing efforts in the new year.

We hope this holiday season brings joy, happiness, and time to relax with loved ones.

From all of us at Opulent Media Group, we wish you a Merry Christmas and prosperous New Year. ✨🎄

01/12/2022

There are 3.9 billion daily email users. This number is expected to climb to 4.6 billion by 2025. ✉️

However, many businesses are unsure how to start with a tried-and-tested strategy.

Before you get into the details of your email campaign, it is important to first understand the goal. What do you want it to accomplish? 🤔

Every message you send should have a goal and unique call-to-action.

In todays blog we look at the goals that you may have for your campaigns, and give you guidelines on how to reach them.

Financial Services Email marketing is one of the most effective ways to acquire new leads and clients, as well as to engage an existing client base.

02/11/2022

If you're not already posting financial blogs to your website, why?! Companies who blog receive 97% more links to their website, according to Hubspot. 🖊⁠
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So whether you love or hate them, blogs can produce exceptional results and support your overarching financial marketing strategy.⁠
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They are a way to share information, discuss professional views, and demonstrate thought leadership.⁠
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Although arguably the most important need for blogging is search engine optimisation (SEO). This is because blogs help with many factors that relate to search ranking factors. When your business regularly updates its blog section with high quality blog posts on topics relevant to your audience, following a proven SEO strategy, it can make a huge difference to how your website ranks on search.⁠
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Our content team here at Opulent Media Group has joined forces to share our thoughts on how to create awesome blogs for financial service websites. ⁠
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Click the link below to read the full blog, all about blogs!⁠ 🤓
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Whether you love or hate them when done right, financial blogs can produce exceptional results and support your overarching marketing strategy.

01/11/2022

E-A-T is an acronym used in SEO and organic marketing, which stands for Expertise, Authority and Trust. 🤝

By demonstrating E-A-T within your content, you can improve your website’s ranking in Google search.

It is now a core consideration in website optimisation, and can provide holistic insights into your business’s potential to increase its organic search results.

E-A-T is particularly important for websites that fall under Google’s Y.M.Y.L categories (Your Money, Your Life), which includes financial services.

Our team has written all about E-A-T and how to implement it into your financial marketing strategy. Read below. 👇

E-A-T is an acronym used in SEO, which stands for Expertise, Authority and Trust. It is particularly important for financial firms and all YMYL content.

24/10/2022

You’ve most probably considered buying financial adviser leads to help your business growth. Maybe you already have. But is it a good idea or not? 💡

We regularly hear horror stories from our clients about large spends on buying leads, with little, if any, return on investment.

It may sound like a good way to get more clients, but buying leads or any other off-the-shelf lead types may not be viable.

We believe there is a better approach – instead of relying on marketing strategies and infrastructure of lead sellers, you should focus on building your own lead generation strategy. 🪄

An infrastructure that would allow you to own and nurture every lead. A prospective client will already know your business name when you make contact.

In today's blog, we have pulled together the pros and cons of buying financial adviser leads over creating your own lead generation strategy. 👇

You’ve most probably considered buying financial adviser leads to help your business growth. Maybe you already have. But is it a good idea or not?

15/09/2022

It takes a minuscule 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave. 🫣

Bad financial website design, outdated aesthetics, and low usability are major credibility killers.

If you think it's time for a website refresh, the below blog will cement your decision.👇

ave you thought it may be time to refresh your financial website? The decision can be made by analysing several aspects of your current website.

14/09/2022

Financial services keywords are among the most expensive in both Google Ads and Microsoft (Bing). Imagine being sat in those top search engine positions and paying nothing per-click to your site. 💭👌

While PPC is great for quick results, and we do lots of it, Search Engine Optimisation (SEO) should not be ignored if you're in it for the long haul.

The increase in the below searches only scratches the surface of potential if your website ranks well on Google for your desired key words.

Opulent Media Group now organically sits in top positions of Google for most searches surrounding financial marketing, so the proof is in our pudding. We no longer have to spend on paid advertising, as our organic reach brings inbound business our way. We've done the same thing for many of our clients.

Are you looking to organically rank better on search engines? Get in touch for a no obligation chat with one of our SEO specialists. We can talk you through your SEO health check and answer any questions you may have. No question is a silly one! 💬

12/09/2022

Companies who blog receive 97% more links to their website, according to Hubspot. 🖊

So whether you love or hate them, blogs can produce exceptional results and support your overarching financial marketing strategy.

They are a way to share information, discuss professional views, and demonstrate thought leadership.

Although arguably the most important need for blogging is search engine optimisation (SEO). This is because blogs help with many factors that relate to search ranking factors. When your business regularly updates its blog section with high quality blog posts on topics relevant to your audience, following a proven SEO strategy, it can make a huge difference to how your website ranks on search.

Our content team here at Opulent Media Group has joined forces to share our thoughts on how to create awesome blogs for financial service websites. We hope you find it useful.👇

Whether you love or hate them when done right, financial blogs can produce exceptional results and support your overarching marketing strategy.

23/08/2022

Is your business using Google My Business? If not, why not?! 🤯

You may be holding back opportunities by not using all that Google My Business has to offer

It is essential for:

⚫️ Getting found when people are looking for you and your services.

Google My Business is a crucial pillar of your local SEO strategy. A whopping 92.47% of traffic comes from Google Search, Google Images, and Google Maps. The least you want is to be found when someone searches your business name or for your expertise in your local area.

⚫️ A key location for reviews.

Social proof is vital for financial marketing strategies and industry sales opportunities. As you will know, trust and authority are of the utmost importance in this industry. 73% of clients trust companies’ online reviews, and many turn to Google to find these.

In the following blog, we explore how to use Google My Business to its full potential.

Let us know if you have any questions. 💬

Google My Business is a crucial tool for financial firms. Many businesses do not realise they may be holding themselves back by not using it.

20/07/2022

Are you having trouble converting leads or improving your conversion rate, such as contact form submissions on your financial landing pages? 🧐

You've probably heard of “analysis paralysis” before.

This is the idea that too many options can make it difficult for a person to make a decision.

It can also happen to your website or landing page visitors if they have too many options, or if the design is confusing or overwhelming. 🫤

Your visitors won’t convert if they get lost in a complex and hard to navigate page.

We have pulled together 10 ways to increase your conversions. ⬇️

Conversion rate optimization (CRO) is the ultimate goal of most financial marketing strategies and is crucial to the success of growing firms.

19/07/2022

Retargeting is not just a way to brashly push your way back into the minds of your audience. 🪝

It is a unique opportunity to reconnect with them by using the insights collected to create perfect ads and meaningful journeys tailored exactly to that specific audience persona.

It is a great way to increase your marketing ROI and get more engagement with your ads.

This form of advertising has become more popular in recent years, but so many businesses still do not utilise the opportunity to its full potential.

It was initially used primarily by large financial brands.

Although small and medium-sized financial adversaries now also use retargeting as part of their overall lead generation strategy.

In the below blog we look at the basics of retargeted advertising, how it works, and the difference it could make to your firm.

Retargeting is not just a way to brashly push your way back into the minds of your audience. It's a unique opportunity to reconnect with them.