14/08/2026
A sushi brand designed to be recognised before the first bite.
SOOS is a concept branding project built around one simple visual idea: the circle.
Taken from the form of sushi itself, it becomes a distinctive thread across the entire identity, from the logo and pattern to packaging, menus, tableware and social media.
The dark palette creates a premium atmosphere, while sharp red accents bring energy and appetite appeal. Every touchpoint is designed to feel connected, recognisable and unmistakably SOOS.
Because restaurant branding shouldn’t stop at a logo. It should shape how the food is presented, how the space feels, how the packaging looks and how the brand shows up online.
One identity. Every touchpoint.
Brand identity • Packaging • Menu design • Social media • Restaurant visuals
Opening a restaurant or ready to give your existing brand a stronger identity? Let’s create a restaurant brand people remember and choose.
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