23/02/2026
New Project Reveal: Lill Edit by Vaida ✨
Elevating the aesthetic of Lill Edit, a Norwich-based beauty studio specializing in high-end brow, lash, and skin treatments.
The goal for this project was to move away from a “standard” salon look and lean into a sophisticated, atmospheric brand identity. We wanted the digital experience to feel as premium as the services Vaida provides in person.
The Transformation:
✨ Typography-Led Identity - A delicate balance of high-end serif titles and minimalist secondary fonts for a timeless, editorial feel.
✨ Signature Palette - Deep, espresso browns paired with warm gold accents and “candlelit” photography guidelines to create an immersive, moody vibe.
✨ Bespoke Social Assets - A comprehensive suite of custom-designed price lists, aftercare guides (Brows, Lashes, Waxing), and client review templates.
✨ Strategic Grid Curation - A visual blueprint for the Instagram feed to ensure every post, from results to education maintains a cohesive, luxury flow.
Clean, sophisticated, and intentionally atmospheric. A visual identity designed to attract the client who values detail and luxury.
Love the vibe? If you’re looking for a creative partner to help bring your business vision to life with a professional, cohesive identity, let’s chat!
Drop a comment below with your thoughts, or reach out directly to start your brand’s next chapter.
💌 Inquiries & Collaborations: [email protected]
AestheticianMarketing