Hyperactive

Hyperactive Hyperactive is a creative brand experience agency. We create experiences that put brands and fans at the beating heart of culture. www.wearehyperactive.com

Hyperactive is a London based brand experience agency. We create ideas that can't be ignored. Experiential. Social. Content. Partnerships. Virtual Reality.

21/04/2026

When Argentinian electronic duo Ca7riel + Paco Amoroso were in London for their iconic on-stage cameo with Fred Again, we knew this was the perfect moment to share their new album with the world’s most influential music media.

We launched ‘Free Spirits’ the only way it made sense…by translating the artists unhinged ‘wellness era’ style into a physical and immersive concept
🧘‍♂️✨🌿 In collaboration with Sony Music and the artist team we developed the “Free Spirit Centre” concept
🛁 Rooftop turned spa sanctuary vibes - candles, scents, the full zen fantasy
🥥 Cacao ceremony + soothing sound bath to get guests spiritually grounded
🎧 Full album first listen + quirky guided meditation by Ca7riel + Paco
🧦 Yes… Free Spirit branded slippers were mandatory
🌍 Somewhere in the universe, album collaborator and OG yogi, Sting nodded along in approval 🌀🧘☯️
Namaste 🙏🏼

06/02/2026

Baselayer launch concept: LDN Layers

featuring ⚡️⚡️styled by hosted by ⚡️⚡️ drinks from ⚡️⚡️ venue

Presenting our debut collab with : LDN Layers ✨An unapologetic celebration of London’s style, sound and female culture t...
02/02/2026

Presenting our debut collab with : LDN Layers ✨
An unapologetic celebration of London’s style, sound and female culture to launch the new HeatGear Baselayer crop top.

A campaign in our sweet spot, combining experiential, influencer collaborations, talent booking, community outreach, social content and PR, with cultural intelligence to create impact with authenticity.

Hosted at , London’s only female-owned boxing gym 🥊, we brought together four collectives representing the four corners of the city. The ring became the focal point to showcase fashion, sport, music, and attitude from their hoods.

North: x 🎶 UKG vibes by DJ
South: x .runclub 💣Heavy Jungle set by
East: x ⚡ High-energy Electronica by
West: x 💃 Dancehall heat by

Closing the night, London nightlife legend took over with a DJ set + live PA 🎤🔥

At the heart of it all? The HeatGear Baselayer — moving seamlessly from training to street to nightlife, proving its versatility and presence in London culture 💪✨

Big up Labs: unrivalled canned cocktails and a well stocked bar!

Address

16-18 Kirby Street
London
EC1N8TS

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+442072510101

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