Hyperactive

Hyperactive Hyperactive is a creative brand experience agency. We create experiences that put brands and fans at the beating heart of culture. www.wearehyperactive.com

Hyperactive is a London based brand experience agency. We create ideas that can't be ignored. Experiential. Social. Content. Partnerships. Virtual Reality.

21/04/2026

When Argentinian electronic duo Ca7riel + Paco Amoroso were in London for their iconic on-stage cameo with Fred Again, we knew this was the perfect moment to share their new album with the world’s most influential music media.

We launched ‘Free Spirits’ the only way it made sense…by translating the artists unhinged ‘wellness era’ style into a physical and immersive concept
🧘‍♂️✨🌿 In collaboration with Sony Music and the artist team we developed the “Free Spirit Centre” concept
🛁 Rooftop turned spa sanctuary vibes - candles, scents, the full zen fantasy
🥥 Cacao ceremony + soothing sound bath to get guests spiritually grounded
🎧 Full album first listen + quirky guided meditation by Ca7riel + Paco
🧦 Yes… Free Spirit branded slippers were mandatory
🌍 Somewhere in the universe, album collaborator and OG yogi, Sting nodded along in approval 🌀🧘☯️
Namaste 🙏🏼

06/02/2026

Baselayer launch concept: LDN Layers

featuring ⚡️⚡️styled by hosted by ⚡️⚡️ drinks from ⚡️⚡️ venue

Presenting our debut collab with : LDN Layers ✨An unapologetic celebration of London’s style, sound and female culture t...
02/02/2026

Presenting our debut collab with : LDN Layers ✨
An unapologetic celebration of London’s style, sound and female culture to launch the new HeatGear Baselayer crop top.

A campaign in our sweet spot, combining experiential, influencer collaborations, talent booking, community outreach, social content and PR, with cultural intelligence to create impact with authenticity.

Hosted at , London’s only female-owned boxing gym 🥊, we brought together four collectives representing the four corners of the city. The ring became the focal point to showcase fashion, sport, music, and attitude from their hoods.

North: x 🎶 UKG vibes by DJ
South: x .runclub 💣Heavy Jungle set by
East: x ⚡ High-energy Electronica by
West: x 💃 Dancehall heat by

Closing the night, London nightlife legend took over with a DJ set + live PA 🎤🔥

At the heart of it all? The HeatGear Baselayer — moving seamlessly from training to street to nightlife, proving its versatility and presence in London culture 💪✨

Big up Labs: unrivalled canned cocktails and a well stocked bar!

Last week we brought the heat at the Cosa Nuestra Cafe for Puerto Rican reggaeton legend, Rauw Alejandro. Vaaamos!!  .ld...
24/06/2025

Last week we brought the heat at the Cosa Nuestra Cafe for Puerto Rican reggaeton legend, Rauw Alejandro. Vaaamos!! .ldn

An antidote to Blue Monday, our latest work for  brings zen to commuters in Kings Cross. An immersive audio experience d...
23/01/2025

An antidote to Blue Monday, our latest work for brings zen to commuters in Kings Cross. An immersive audio experience designed to showcase the transformative power of wellbeing content on the platform.

4 out of the last 5 Liverpool v Chelsea fixtures have ended 0-0, so when Carlsberg asked us to activate this game as par...
06/02/2024

4 out of the last 5 Liverpool v Chelsea fixtures have ended 0-0, so when Carlsberg asked us to activate this game as part of their long standing partnership, which happened to be on the last day of dry Jan, we immediately identified an opportunity to talk about their alcohol free beer - Carlsberg 0.0.

Our campaign positioned Carlsberg as ‘The Only 0.0 We Want’ and ran on socials in the days running up to the game with content previewing the fixture with legendsRobbie Fowler and Becky Easton taking on a playful 0.0 challenge and trying to score past David James and 10 players on the goal line.

Then we hit Anfield on match day where we sampled Carlsberg 0.0 to thousands of fans on their way into the stadium, while perimeter boards ran throughout the game, plus a fan took the penalty challenge at the Kop end against David James...who has definitely still got it!

Luckily Carlsberg was the only 0.0 as Liverpool smashed Chelsea 4-1 !!

Since Idris Elba launched the ‘Knives Down’ campaign, by urging the government to take action on the nationwide knife cr...
23/01/2024

Since Idris Elba launched the ‘Knives Down’ campaign, by urging the government to take action on the nationwide knife crime crisis, DOOH has played a pivotal role in amplifying the message.

In a creative collaboration with SillyFace, Hyperactive produced a series of hard hitting billboards to engage with audiences on a human level. The concept was designed to emphasise the importance of recognising victims not merely as statistics but as individuals. Collaborating closely with families, we have incorporated heartfelt messages, written by bereaved relatives themselves, into billboards that are now displayed in their communities and across the UK. This collective effort, created to resonate with the youth, appeals to break the cycle of violence while showing the tragic impact of human loss.

Creative Collab w/




“I can’t stay silent as more young lives are lost to these brutal and heartless crimes. Young people are our future, the...
09/01/2024

“I can’t stay silent as more young lives are lost to these brutal and heartless crimes. Young people are our future, their potential deserves to be met, not taken away by violence.”

On Monday, 8th January, as Parliament resumed its sessions, Hyperactive collaborated with our fellow Miroma Group agency, launching the “Don’t Stop Your Future” campaign led by Idris Elba. The primary objective was to elevate the pressing issue of severe youth violence onto the political forefront.

To vividly illustrate the alarming toll of knife-related incidents on UK communities, we filled Parliament Square with neatly arranged bundles of clothing. Each bundle symbolised a life lost to knife violence. Present at this display was Yemi Hughes, the grieving mother of Andre Aderemi, who, at 19, tragically fell victim to knife violence. Additionally, we were joined by other bereaved families, all standing beside Idris Elba, urging the Government to enact substantial measures to safeguard young lives from such tragedies.

🍷 To launch the  campaign for Most Wanted Wine / Off-Piste Wines, we created a one-off podcast in collaboration with ren...
03/11/2023

🍷 To launch the campaign for Most Wanted Wine / Off-Piste Wines, we created a one-off podcast in collaboration with renowned art-dons, Talk Art. A true celebration and inspiring conversation about diversity through creativity, the podcast is now live on Spotify and Amazon Music.

In this engaging podcast, Talk Art's hosts Russell Tovey and Robert Diament engage in enlightening conversations with the talented artists involved in the campaign; Tejumola Adenuga (), Ana Curbelo (), Anshika Khullar ( ), and Calum Hall from . The discussions delve into their artistic journeys, sources of inspiration, and the societal challenges that can sometimes hinder creative expression. Be prepared for a captivating exploration of their personal and emotive stories.

A celebration of diversity and creativity 🎉Today our new campaign for  goes live. In collaboration with  and , we commis...
18/10/2023

A celebration of diversity and creativity 🎉

Today our new campaign for goes live. In collaboration with and , we commissioned 3 unique artists from lesser represented communities to design bespoke labels for 3 wine bottles.

The art communicates their stories, sparks conversation, inspires and embraces culture. Presenting the incredibly talented Tejumola Butler Adenuga, Ana Curbelo and Anshika Khullar.

The campaign launches with an exclusive Talk Art episode, hosted by contemporary art connoisseurs, actor and gallerist who’s renowned podcast series is literally a “who’s who” in the world of art.

Check out the link in bio for the full scoop!

Catch up on the latest Hype stories this week! Link in bio to read all things culture and marketing stunts!
29/09/2023

Catch up on the latest Hype stories this week! Link in bio to read all things culture and marketing stunts!

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Wednesday 9am - 6pm
Thursday 9am - 6pm
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