12/06/2026
This week I spoke to a business owner losing £1.87 million a year.
She runs a blinds and shutters company.
She spends £20k to £30k a month on Google Ads.
Those ads bring in 350 leads.
By her own admission, 150 of those leads go nowhere.
Her close rate is 61%. Average sale value £1,700.
Run the maths on the leads she drops.
150 leads. 61% close rate. £1,700 a sale.
£155,550 a month. Gone.
£1.87 million a year. Lost.
Why?
No follow up. No attribution. No nurture.
She has a messy GHL account her web guy set up for free.
The account was never built properly. They use it to store contacts, not to sell.
She told me she's stressed, burning out, and not making enough profit.
Her mental health is taking the hit.
I asked how long this had been going on. Well over eighteen months.
I see this every week.
Businesses leaking hundreds of grand, sometimes millions, because an IT guy or an agency handed them a free GoHighLevel account and walked away.
No setup. No automation. No tracking. No AI.
She didn't want to change anything.
The web guy was a mate. She didn't want to hurt his feelings.
Be careful of free.
You're in business to grow. Buy cheap, buy twice.
At Lead Hero we set you up properly.
We build a sales strategy around your business, automate it, and add AI to your sales process.
That gives you back your time, takes the stress off, and pulls 2 to 4 times more profit out of the lead flow you already pay for.
Our clients tell us we return more than 10X what they invest.
I'm proud of that.
Most owners still don't see the value in marketing automation.
The ambitious ones do. We work with some of the biggest players in their markets.
If you want that edge in your business, DM me.