Contentbybethh

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Contentbybethh

I work with therapists to reduce their workload and grow their online presence

05/09/2026

Andddd maybe we just need to take a big deep breath and realise we’re exactly where we’re meant to be 🎀🎀🎀🎀

The occasional dose of grounding reminders from me to you, I hope this puts a pep in your step 🩷

Posting so you don’t have to,
Beth 💌

04/09/2026

Can we please call a tiny bit of bu****it on “create 30 days of content in ONE day”? 🤭 Because apparently we're all meant to sit down at 9am, open Canva and by 5pm have a months worth of workload completed.

Creativity has a shelf life.

And I think we've confused being efficient with squeezing every last drop of creativity out of ourselves in one sitting.
Yes, batch your social media content.
Great, you have a content strategy.
Yes, make your Instagram content creation more efficient.

But expecting yourself to sit down and produce 30 pieces of genuinely good, creative content in one go? Be so serious. 😂

Let me know if you agree with my hot take 🎀🫧🪩

Posting so you don't have to,
Beth 💌

03/09/2026

Getting the reach but NOT the link clicks? 👀

Then I’m sorry to break it to you... more reach probably isn’t the answer. 🤭 Because getting your ideal client to SEE your Instagram content is only the first part of the job. (We’re moving in the right direction, but we’re just not all the way there yet.)

Now you need to give them a reason to move. And “click the link in my bio to download my freebie x” isn’t going to do much if you’ve spent absolutely no time creating the feeling that makes them WANT what’s on the other side. 🫧

The click is the response to the feeling.

That’s why your social media marketing needs to do more than generate Instagram reach. It needs to nurture, problem-solve, build trust, create desire and THEN give your audience somewhere to go. 🎀

So if your monthly reach is looking juicy but your website traffic and Instagram link clicks are looking a little... tragic...
Don’t immediately chase another 10,000 views.

Look at what you’re giving the people already watching a reason to do next. Your audience doesn’t need another “link in bio.” They need a reason to bloody click it. 🤭🪩

Posting so you don’t have to,
Beth 💌

01/09/2026

I stopped focusing on the numbers that made my Instagram look successful… and started focusing on the ones that actually made my business successful. 🤭

I was creating a buyer journey. Content that got me discovered. Content that made the right person feel understood. Content that showed I knew what the hell I was talking about. Content that built trust. Content that handled the “but what if…” running around in their head.
And content that actually gave them a reason to enquire.

10,000 views mean very little if the right people aren't moving anywhere afterwards. Your content strategy shouldn't be built to impress the algorithm.

It should be built around your ideal client, their buyer journey and the decisions they need to make before they're ready to buy from you.

What's one metric you've been guilty of obsessing over... followers, likes or views? 👀

Posting so you don't have to,
Beth 💌

26/08/2026

Your reminder that content marketing, social media marketing and the buyer journey are not as linear as we sometimes want them to be. 🎀🫧

Someone can follow you, watch every Reel, read your captions, stalk your Stories and still not be ready to buy from you andddd that doesn’t mean your content isn’t working.

🍒It means they’re somewhere in the buyer journey, your content just may need to be doing a little more moving and little less buy from me.

That’s why I’m such a big believer in creating content that supports the entire customer journey, rather than judging every post by whether it generated an enquiry.

Posting so you don’t have to,
Beth 💌

25/08/2026

Canva tips for better Instagram content incomingggg... because I refuse to gatekeep the good stuff. 🤭🎀

If you've ever spent 45 minutes searching through Canva elements for cute arrow only to find the same graphics you've seen on every other Instagram carousel...

You need these. 🫧 These secret Canva element codes are some of my favourites for finding unique graphics, illustrations and design elements that make your social media content feel a little more creative and a LOT less copy-and-paste Canva.

Because your Instagram content design has one very important job before anyone reads a single word... Stop. The. Scroll. 🍒

Your social media strategy, messaging and hook might do the convincing, but your visuals need to catch someone's attention long enough for them to actually consume it.

So steal the codes. Save them in Canva. Make yourself a little favourites folder.

And save yourself from being 14 pages deep in the elements tab questioning your entire career. 😂🪩

And REPOST it for the fellow business owner, content creator or social media manager currently fighting for their life in Canva. 🤭

I'll be sharing plenty more Canva tips, Canva design hacks, Instagram content ideas and social media marketing tips, so follow along if you want to create scroll-stopping content that actually gets noticed. 🎀🫧

Posting so you don't have to,
Beth 💌

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Monday

9am - 5pm

Website

https://calendly.com/contentbybethh/discover-call?month=2022-08

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