BFBS Creative

BFBS Creative BFBS Creative is a specialist communications agency working across defence, government and complex environments where clarity, trust and influence matter.

We're not-for-profit communications agency

We support the UK Armed Forces, Defence, government and allied organisations with complex comms challenges

Research & Insight | Strategy | Content

Part of BFBS, a charity supporting the Armed Forces community We offer research and insight to understand audiences, alongside strategic communications support through planning and campaigns that respond to real-world challenges. Our team delivers content that connects, including video, design and podcast production, helping organisations communicate clearly in high-pressure and sensitive contexts. With deep experience in defence, inclusion and community-focused communications, we understand the environments our audiences operate in and how to reach them effectively. Get in touch to discuss your communications challenge and how we can support.

🇹🇷 Talking the future of NATO NATO communications in Istanbul.Ethan spent a few days at the NATO Communicators’ Conferen...
24/09/2026

🇹🇷 Talking the future of NATO NATO communications in Istanbul.

Ethan spent a few days at the NATO Communicators’ Conference, where AI, adaptability, storytelling and impact were all big themes.

A lot of it felt familiar to us too: understanding audiences, creating content that lands and knowing whether it actually worked.

And outside the conference, there was time to explore Istanbul too, from bazaars and mosques to some very good Turkish food.

🇧🇪 Continuing conversations with NATO this week.Caroline, Lindsay and Thomas have been in Belgium meeting colleagues acr...
09/09/2026

🇧🇪 Continuing conversations with NATO this week.

Caroline, Lindsay and Thomas have been in Belgium meeting colleagues across NATO, including visits to the UK NATO and Supreme Headquarters Allied Powers Europe (SHAPE)

As a not-for-profit communications agency, impact is at the heart of how we work. Staying close to those conversations helps us build on what’s already underway, understand what’s changing and where our work can have the most impact next.

Next stop: 🇹🇷 Istanbul, where Ethan's representing us at the NATO Communicators' Conference.

11/08/2026

When you only get one chance at the shot, how do you plan for what you can’t predict?

Leon takes us behind the scenes of filming for RAF Reserves Employer Engagement, from planning the camera setup to finishing the shot in post-production.

See how one of Leon’s proudest shots came from a seven-year partnership that produced 60 films:
creative.bfbs.com/what-our-longest-client-relationship-taught-us-about-video-production

"Planning and spontaneity aren't opposites."🎬 That idea shaped every stage of our latest project for Royal Air Force Spe...
28/07/2026

"Planning and spontaneity aren't opposites."

🎬 That idea shaped every stage of our latest project for Royal Air Force Specialist Recruitment.

Across seven locations in the UK and Cyprus, we created six films following engineers at different stages of their careers.

The goal wasn't just to show what they do, but to tell the stories behind the roles.

In our latest article, Video Producer Leon Leenders goes behind the scenes, sharing the creative decisions, planning and filmmaking that brought the project to life.

Read the full article:
https://creative.bfbs.com/filming-intention



RAF Recruitment

Will the UK’s under-16 social media ban change children’s behaviour?Maybe, but it depends which behaviour you’re trying ...
21/07/2026

Will the UK’s under-16 social media ban change children’s behaviour?

Maybe, but it depends which behaviour you’re trying to change.

When people talk about children and social media, the conversation usually starts with screen time. But an hour online could mean chatting with friends, doing homework, listening to music, gaming or scrolling social media.

The minutes are the same, but the motivations are very different.

Our latest article looks beyond screen time to explore how digital activity fits into childhood, why motivation matters more than the platform, and what communicators can learn from it.

Read the full article on our website:
https://creative.bfbs.com/will-uks-under-16-social-media-ban-change-childrens-behaviour

“...a first for UK Defence...”That’s how Calvin Bailey MBE MP, Minister for Veterans and People, described the British A...
20/07/2026

“...a first for UK Defence...”

That’s how Calvin Bailey MBE MP, Minister for Veterans and People, described the British Army ’s new Science of Human Performance guide, which we helped bring to life.

Working alongside the British Army and subject matter experts, we developed the copy, editorial structure and visual design, helping transform complex scientific research into practical guidance for servicewomen preparing for arduous military training.

The guide brings together evidence-based advice on training, nutrition, sleep, recovery, hormone health, injury prevention and kit, helping to close the historic gender data gap in military performance research.

More importantly, it gives servicewomen access to guidance designed around their physiology, helping them prepare for the physical demands of arduous training with greater confidence and understanding.

Projects like this are why we do what we do: helping the UK Armed Forces communicate important information in ways that are clear, practical and easy to apply.

Thank you to the British Army and everyone involved for partnering with us on a project with such an important purpose.

It was a privilege to be involved 👏🏽

EditorialDesign GraphicDesign

16/07/2026

Congratulations to everyone involved 👏🏽!

It was a privilege for us to work alongside the British Army on a guide that will support servicewomen preparing for arduous military training.

Learn more about how the guide was developed below 👇🏽
https://creative.bfbs.com/arduous-training-guide

Agreeing to an interview is only the start. People need to know what they’re saying yes to.When someone trusts us with a...
14/07/2026

Agreeing to an interview is only the start. People need to know what they’re saying yes to.

When someone trusts us with a difficult or deeply personal experience, how we approach that conversation matters.

Trauma-informed interviewing is about creating the conditions for people to feel safe, respected and in control of their story, from the first conversation to what happens after the interview.

In the latest Comms Dispatch, we explore what trauma-informed interviewing means in practice, and why the best stories aren’t taken from people. They’re told with them.

Read the full article ↓
https://creative.bfbs.com/Before-the-Story

09/07/2026

What does esports really look like across the Armed Forces?

That’s what 'Get to Know', a new six-part series we produced for BFBS Esports, sets out to explore.

Following our earlier work producing launch content for BFBS Esports, Junior Video Producer Tom Hattam, working alongside Video Producer Leon Leenders, travelled from Bristol and Portsmouth to RAF Lossiemouth to spend time with the serving personnel and veterans helping military esports grow.

And there were plenty of stories to tell:
→ Building communities from scratch
→ Finding connection after leaving service
→ Creating more opportunities for women in esports
→ Challenging perceptions
→ Supporting people through difficult times

Each feature focuses on a different person, team or community. Together, they show a much bigger picture of the role esports is playing across the Armed Forces.

As Fezzy, Staff Sergeant and British Army Esports Game Lead, puts it:
“Esports is there to help mental health, it’s there to progress you, boost your morale, boost your confidence, and more importantly it’s there for people to listen.”

The first feature is now live. It takes you inside Royal Navy Esports to meet the people involved and hear, in their own words, about the community they’re building and the perceptions they’re challenging.

Meet the people behind the headset. 🎮

Here’s a teaser of what’s to come and to watch the first feature, head to YouTube via the link below:
https://www.youtube.com/watch?v=2Adv-yuaRrk

Kit makes the headlines. People make the capability.The Defence Investment Plan is a significant investment in the futur...
02/07/2026

Kit makes the headlines. People make the capability.

The Defence Investment Plan is a significant investment in the future of UK defence.

But capability isn't built by equipment alone.

Behind every drone, ship and AI-enabled system are the people who operate it, maintain it and make it effective.

Our latest article explores why recruitment, retention and the lived experience of service are just as important as procurement.

🔗 Read the full article, 🔎 creative.bfbs.com

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