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Swift Marketing, London (2026)

06/10/2021

HOW TO GROW YOUR INFLUENCE AND INCREASE YOUR SALES VOLUME AS A SKINCARE ENTREPRENEUR

One of the mistakes I see skincare brands make especially start-ups is that they invest most of their energy and focus on the aesthetics of their page and posting of reviews which is good but are done wrongly

Growing your influence on social media is hinged on two (2) things

1. Educational content
2. advertisement

Educational content: as a skincare brand especially as a startup you must understand that your target audience does not trust you excerpt you have the funds to pay top influencers or celebrities to endorse your products then you can afford to pay attention to just your aesthetics but if you do not have such funds then you must focus your energy in the creation of educational contents for your target audience to consume.

Educational content first would help you break the doubts your target audience has about you, build trust and make them see you as an expert.

Also, when you're creating this educational content, it gives you the opportunity to recommend your products to your target audience without them noticing that they have been sold to, this is called the act of selling without selling

It is at this point you could back up your amazing educational content with positive reviews which makes it more convincing

Advertisement: you must learn to invest in the promotion of your brand and this is why you should do it because not everyone would have their post go viral and with the constant manipulations of the algorithm, investing in an advertisement is a necessity. Anyone who is not ready to invest in advertisement and is always looking for free promotion is not ready for business.

In summary, If you want to grow your influence on social media you must turn your social media into a learning hub that actually solves the problem of your target client and you must invest funds to promote these educational contents

In addition instead of just promoting your skincare products as you used to do, how about you create and promote educational content ( could be in written, audio or video, whichever that is conferrable for you but I would recommend video) where you are actually providing solutions to the skin problem your target audience are trying to solve while recommending your products and see what would happen to your sales.

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If you are in the skincare business you cannot afford to miss out on the content i would be sharing on my page

Do well, to like and follow my page for amazing tips that would help your business grow

Also, if you have any question pertaining to the subject matter discussed, feel free to send in your questions to my Inbox and i would respond to it

See you soon!

29/09/2021

“The people who are crazy enough to think they can change the world are the ones who do” — Steve jobs

when I first heard that quote from Steve jobs it struck a heavy chord in me that it revolutionized the way I do things

what you believe you can do is what you would do and someone who wants to build influence and position themselves as experts in your industry
you must first believe that what you know is enough to earn you the expert title because there are people who are in need of your level of expertise

this is why you must serve them with diligence and not with complacency and give your absolute best

Also, you must understand that the top people in your industry started from somewhere and grew themselves to the top

This is why you must be authentic, original and your real self because the people you are trying to serve or market your products to can sense when you’re not

You do not need to post fake reviews and sound aloof, this would only complicate issues for you

Furthermore, instead of trying to serve everyone which is impossible, how about looking out for people who are in need of your level of expertise and serve them with your whole heart?

And how do you know people who are in need of your level of expertise?

There are the people who respond to your post by commenting or by reacting to it
focus on them, solve their problem and build from there because no one ever built a sky-crapper by starting from the top

So be consistent, diligent and do not overwork yourself or overthink because there’s a client for your level of expertise

But this doesn’t mean you should not thrive to be at the top

I’m simply saying start where you are, be original, do not try to fake what you’re not by posting fake testimonial, be your self and grow from there.

28/09/2021

How to grow your influence on social media

If you're going to grow your influence on social media there two things you must do

1. Position yourself as an authority in your field
2. Promote your ideas

When I say position yourself as an authority in your field, it doesn't mean you should be cocky and you do not need to formulate success stories that doesn't exist

To Build your influence on social media and position yourself as an authority

You must look out for the pain point of your target audience and provide informational value to them

When, you say you are an authority in your field it simply means you're the go-to person when your target audience need help in respect to your field

And just before your doubts kicks in and you begin to question yourself if you're an expert
You should understand that before you decided to go into the field you're in there was actually a push or a knowing that gave you the confidence that you something in that field or niche that your average target audience doesn't know. Also influence is in stages and there people who are in need of your own level of expertise

so do not hesitate or withhold your knowledge because of your doubts, share your message, start from were you are and grow

2. Promote your ideas

The next thing you need to do after you begin sharing your knowledge, it's to promote it

There's no point in having such light to yourself

Promoting your ideas means that you believe in yourself and what you have to offer
Because nobody lights and candle and keeps it under the bed

So share your light with the world

For more amazing content follow me on Facebook by clicking the link below

https://m.facebook.com/Swift-Media-112905591031873/

26/09/2021

HOW TO GROW YOUR INFLUENCE AND INCREASE YOUR SALES VOLUME AS A SKINCARE ENTREPRENEURS

From my experience in helping skincare brands in the management of their social media handles

One of the mistakes I see skincare brands make especially start-ups is that the invest most of their energy and focus on the aesthetics of their page and posting of reviews which is good but are done wrongly

Growing your influence on social media is hinged on two (2) things

1. Educational content
2. advertisement

Educational content: as a skincare brand especially as a startup you must understand that your target audience do not trust you excerpt you have the funds to pay top influencers or celebrity to endorse your products then you can afford to pay attention to just your aesthetics but if you do not have such funds then you must focus your energy in the creation of educational contents for your target audience to consume.

Educational content first would help you break the doubts your target audience have about you, build trust and make them see you as an expert.

Also, when you're creating this educational contents, it gives you the opportunity to recommend your products to your target audience without them noticing that they have been sold to, this is called the act of selling without selling

Advertisement: you must learn to invest in the promotion of your brand and this is why you should do it because not everyone would have their post go viral and with the constant manipulations of the algorithm, investing in advertisement is a necessity. Anyone who is not ready to invest in advertisement and is always looking for free promotion is not ready for business.

In summary, If you want to grow your influence on social medias you must turn your social media to a learning hub that actually solves the problem of your target client and you must invest funds to promote thess educational contents

In addition instead of just promoting your skincare products as you used to do, how about you create and promote an educational content ( could be in written, audio or video, whichever that is conferrable for you but I would recommend video) were you are actually providing solutions to the skin problem your target audience are trying to solve while recommending your products and see what would happen to your sales.

PS: I would be at the comment section if you want to ask any question

22/09/2021

IF YOU WANT TO MAXIMIZE YOUR SOCIAL MEDIA AS A SKINCARE ENTREPRENEUR, THEN THIS IS FOR YOU

As a skincare entrepreneur, you must understand that your market is competitive, however, there are ways that you can use to stand out in your industry via social media
having worked with some skincare brands, you must understand that having a social media handle goes beyond just posting your products and customer reviews anybody can fake reviews

However, there are two strategies I recommend to skincare brands that consult me**
1. build a community
2. invest in advertisement

unlike any industry, the skincare industry is a delicate one and just posting your products is not enough to win clients because no one wants to entrust their skins to product there are not sure of

So how do you break this barrier? By building a community around your product

Building a community starts by sharing valuable content that would help your target audience in their skincare journey and also sell your products

for example imagine your team was sharing content about how to get Large Pores, Dark Blackheads, Whiteheads, Acne, Excess oil from the face and each time you talked about it you mentioned your products intermittently as a better option and not with a commanding tone but with a persuasive tone and this can only be achieved with empathy and when you try to put yourself in the position of your target audience.

Thus, this would make you endearing to your target audience and place your products in a better light
In addition, you would also need to take note that building a community is a two-way thing first by sharing valuable content, secondly by making sure that your products deliver on its promise this would enable your clients to comeback

this is why instead of rushing to sell your products, how about you take out time to understand your clients and their type of skin before selling your products to them?

Another additional strategy I would recommend is a smooth skin challenge where your target audience could participate with whatever brand products there are using to achieve smooth or improved skin in 30 days, this would give you the opportunity to introduce your products too as a better option to achieve their desired skin goal each time you introduce a skin routine

2. Invest in advertisement

stop seeing advertisement as luxury invest in the promotion of your content first, which would serve as bait for your target audience to come closer. There is no point in lighting a candlestick and placing it under the bed, shine your light and you do that by investing in advertisement.

And this is what it means when you invest in the advertisement of your products, it proves to your mind that you believe in your products and your competency to deliver.
If you have any questions feel free to ask me in the comment section

08/09/2021

Having done all, we've concluded that the best way to make your dreams come true is to wake up.

So, guys wake up to the requirements of your dreams.

See You Soon!

08/09/2021

Hey! The world needs you 😊

Take that from us. And reach out to the world with your goodness.

See You Soon!

Swift Marketing

06/10/2021

29/09/2021

28/09/2021

26/09/2021

22/09/2021

08/09/2021

08/09/2021

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