18/03/2026
Exciting news at Action Group!
We’re thrilled to welcome Alex Cornwell to our team as our new Managing Director!
Alex brings over a decade of experience working with standout brands including Therabody, Huel, Club Pilates, Energie Fitness, USN, the adidas Manchester Marathon, HUUB, dryrobe, and more…
Alex will be leading us in delivering best in class PR, marketing and consultancy, events, social media, creative, and design and production across the fitness, wellness, lifestyle and sports sectors, helping our clients stand out in an ever-evolving industry.
Alex says, “Sport and health and fitness have been important to me for as long as I can remember. It’s ingrained in me a competitive energy which I relish channelling into solving problems and driving growth for brands doing incredible things across industries I’m passionate about. I’m looking forward to leading an exceptionally talented team, where we have the resources, adaptability, and know-how to drive significant impact for our clients - which in turn, will continue to see us go from strength-to-strength.”
Here’s to our next chapter! Lots of exciting things to come…