11/03/2025
The role of AI in the art world is a subject of ongoing debate. Is it a tool for progress, or a challenge to human creativity?
As part of our Luxury Insights Report on Art, AI, and the Future of Creativity - published in association with - , CEO of Artbrain, shares her perspective on how AI is transforming the auction industry, and how it is enhancing, rather than replacing, traditional expertise.
Artbrain’s AI technology personalises auction house marketing, optimises customer engagement, and improves business efficiency - demonstrating how AI can work alongside human decision-making.
Click the link in bio to read Adar’s thoughts, as she reflects on early scepticism within the industry, the integration of GenAI into traditional processes, and the opportunities AI presents for those willing to embrace it.
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