BlueSky PR

21/08/2026

1%.

That's how much of what AI tools cite about a brand comes from the brand's own website, according to McKinsey's State of the Consumer 2026 report.

Every service page, every carefully worded 'about us' you've published - as far as an AI tool deciding whether to recommend you cares, almost none of it counts.

What does count? Third-party sources. Trade press. National media. The places you get talked about, rather than the places you talk about yourself.

Getting cited comes down to PR.

McKinsey lists stronger PR and consistent messaging across platforms as best practice for getting cited.

Need any help?

Book a call with an expert: https://hubs.la/Q04s6p4t0

20/08/2026

The reputation risk you can't see is the one that costs you the client.

Most of us only think about crisis comms when something's already on fire. A bad run of Glassdoor reviews. A story that doesn't paint you in a great light. A social post that ages badly.

By then you're reacting, not deciding.

A reputation stress test looks at your public-facing risk before any of that. Glassdoor, social, press, checked against a proper crisis playbook, so you know where you're exposed and what you'd do about it.

It's insurance you buy before you need it.

And we've built it into a fixed-scope package.

Details here:

Three fixed-price PR packages built for recruitment and talent: thought leadership, AI search visibility, and crisis readiness. See what's included and pricing.

19/08/2026

Think your online visibility has slipped? Here's how to check in under an hour, for free.

Run the searches your clients would actually type. See where you land.

Ask the AI tools to recommend a firm like yours. Note who they pick.

Open Google Search Console. Look at your last twelve months.

Check your Google Business Profile is claimed and current.

Then call three clients and ask how they'd describe you.

The gap between how you describe yourself and how they describe you is usually where the visibility problem lives.

Our full guide for APSCo's Business Transformation Zone walks through all of it: https://hubs.la/Q04q6jqv0?

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18/08/2026

A strong personal brand puts you in front of the people who decide whether to work with you.

The result of our work with Melanie Forbes at eTeam EMEA and Elements was visibility up 74% year on year, engagement up more than 660%, and articles landing directly with senior talent acquisition and business leaders.

In Melanie's words: "Their strategic approach to content creation, thought leadership and social media management has significantly increased my reach, engagement and visibility among senior talent acquisition and business leaders."

If you want your expertise seen by the people who matter get in touch: +44 (0) 1582 790700

See how BlueSky PR grew Melanie Forbes' LinkedIn following by 17.3% and lifted content engagement over 660% through strategic thought leadership for eTeam.

17/08/2026

Can AI tools recommend your recruitment business if they've only ever seen your own website?

Probably not.

We're digging into what AI search actually cites, and how to earn more of it, in a free webinar on 8th September.

Join us for: "Who do the robots recommend?" with Vickie Collinge and Jennifer Wright. 11:00am.

Can't make it live? Sign up and we'll send you the recording.

Register here: https://hubs.la/Q04snqcs0

14/08/2026

Recruitment marketing has a lot to learn from the brands you buy from outside of work.

Think about how your favourite brands behave. They know exactly who they're talking to. They're consistent. They've got a point of view you'd recognise with the logo covered up. Innocent Drinks, Monzo, Fenty, Duolingo. Just thinking of their brand name conjures up their voice.

Now look at most B2B marketing. Generic. Interchangeable. Dull. Recruitment loves to call itself 'a leading provider of talent solutions' without saying much else.

But the people reading it are the same people laughing at a Ryanair post on their lunch break. They don't switch their taste off when they get to work.

So stand out. Borrow from the consumer brand marketing playbook. A real voice. Some personality. A reason to be remembered beyond the next role.

Business talk doesn't have to be boring. Most of it just is. Be the one that isn't.

13/08/2026

Most B2B websites are brochures. They tell you who the company is, what they do, and how long they've been doing it.

AI LLMs don't cite brochures. They cite pages that answer specific buyer questions in the buyer's own words.

Open your homepage. Read the first three sentences. Do they answer a question your buyer would actually type, or do they announce who you are?

If it's the second one, your website is invisible to the exact tools your buyers are increasingly using to shortlist you.

The fix is a new layer of content built around real buyer questions, with your senior people quoted by name, in language the answer engines can read cleanly.

Happy to walk you through what that looks like in practice. Drop us a message.

12/08/2026

When the content is right, the results follow.

We worked with Melanie Forbes, Managing Director of eTeam EMEA and Elements, over the past year to strengthen her personal brand.

Thank you to Melanie for her words, and for trusting us with her voice in the market.

Full case study: https://hubs.la/Q04s4YLg0

11/08/2026

Want to know whether AI tools recommend your recruitment business?

There's a way to find out, and do something about it.

We run the searches your buyers would actually type. We see which firms the AI tools name. We baseline where you sit against your competitors.

Then we go and earn you a bigger share of those citations through the key thing almost guaranteed to move them: earned media.

It's called the AI Positioning Sprint. A fixed price, fixed timeline package offer with no long term retainer to commit to before you've seen it work.

Pricing is on the site.

Three fixed-price PR packages built for recruitment and talent: thought leadership, AI search visibility, and crisis readiness. See what's included and pricing.

10/08/2026

We're asking recruitment marketers and agency owners what AI has genuinely changed about how they market, from content to jobs.

Have your say: https://hubs.la/Q04q4yc60