BlueSky PR

14/10/2026

New FAQ for you... What's the difference between recruitment marketing and recruitment advertising?

Recruitment marketing focuses on building relationships, nurturing clients over time, and creating valuable content to attract talent.

Recruitment advertising is more direct - placing job ads and paying for immediate visibility.

Marketing is strategic and long-term.

Once you stop paying for an advert, it stops delivering.

A strong piece of marketing collateral can continue to bring in leads for years.

Keep following BlueSky PR and checking back for the next question and answer.

13/10/2026

Yes, you can use AI to run a PR campaign. That doesn't mean you should.

Journalists get hundreds of press releases before 9am, every day. They're now openly venting about the AI slop landing in their inboxes.
What they want is news and opinion their audience can't find anywhere else. AI-written copy can't give them original thought leadership, insight or expertise. And they can spot it a mile away.

Some are refusing to engage with anyone who sends it. Some are blocking entire businesses.

BlueSky PR's Vickie Collinge explains why recruitment businesses can't afford that risk when media coverage feeds AI citations.

12/10/2026

Time to answer some frequently asked questions...

What goes into a recruitment marketing plan?

1. Your objectives, and the reason each one matters to the business.

2. Candidate, client and talent personas, preferably built from real data rather than assumptions.

3. The messaging for each audience, and where it will land.

4. A content plan covering the formats you'll produce: blog posts, infographics, bigger hero pieces etc. and the channels that will carry it such as search, email and socials.

5. And what you'll measure to decide whether any of it worked.

More questions answered later this week, so make sure to follow BlueSky PR and check back.

09/10/2026

Something happens once one of your consultants starts appearing in AI citations, news coverage or relevant trade media.

The others notice. And they want a piece of that pie.

Vickie Collinge's advice: showcase the success early. It's the quickest way to get the rest of the team on board.

07/10/2026

Two practical steps from our AI webinar that you can start this week.

1. Identify your three most quotable consultants. Look for real insight, someone comfortable sharing a professional opinion in public, and ideally someone who's media friendly. They don't need to be your most senior person.

2. Pitch one piece of expert comment to a trade title. Talk to your spokespeople and your team. Find the trends and issues they're seeing that the media isn't covering yet.

Every mention of your spokespeople and your brand on an external site boosts the citations that feed AI visibility.

Vickie Collinge explains more.

Watch the full webinar on demand here: https://hubs.la/Q04xKHGV0

05/10/2026

Clicks from Google used to be marketers top focus.

But if half your target audience are asking AI tools who to work with, and getting answers without clicking anything, your traffic report isn't as useful as it used to be.

So what should you watch instead?

Branded search. More people typing your name means your work is landing, even when they don't click.

Share of voice. How often you show up in AI answers next to your competitors.

Citations. How often you're named as a source.

And the conversions that do arrive, which tend to be warmer, because they already trusts you.

What are you measuring now that you weren't a year ago?

02/10/2026

Being quoted in the press is one of the best things that can happen to your business. So why does the thought of it make so many people nervous?

Could it be the worry of not knowing what to say, or saying the wrong thing?

Most people are far better with the media than they expect, once they've got a few simple tools, like:

How to land your key point.
How to steer back to what you actually want to say.
How to sound like a person, not a press release.

A bit of media training can give you the confidence you need.

You're already an expert but we can help you enjoy sharing your expertise with the rest of the world.

Find out more about media training: https://hubs.la/Q04y239Y0

Have you ever passed up on a media opportunity you wish you'd taken?

01/10/2026

When did you last Google your own business the way a client would?

Most leaders haven't, not properly. And what shows up, the reviews, the old news, the Glassdoor page, the stray social post from a less-than-satisfied candidate, is exactly what a target client sees before your first call.

That's what our Reputation Stress Test is for. We look at your public-facing risk, against a proper crisis playbook, and show you where you're exposed before it becomes something you're reacting to.

Better to find the cracks yourself than have a prospective client find them first.

Details in the comments.

30/09/2026

Only 14% of marketers are tracking their AI search visibility properly.

Meanwhile, around half of us already use AI to help us make buying decisions.

Plenty of brands are invisible in AI answers and don't even realise it, because nobody is measuring.

Are you tracking how AI talks about your agency?

29/09/2026

Most of the people deciding whether to work with you never fill in your form.

They read. They lurk. They ask a colleague. They form a view long before you know they exist.

95% of these "hidden buyers" (Edelman and LinkedIn) say strong thought leadership makes them more receptive to a business. So the content you publish is doing the selling while you sleep, or it should be...

That is, if it's consistently useful, in public, and under a real name.

We've written up how to become the voice these "hidden buyers" trust. Link in the comments.

What business did you follow for years before you ever bought from them?

73% of buyers judge your agency on thought leadership over marketing. Why your named recruiters reach further than your company page ever will.