27/02/2026
A 7-window takeover for at Whole Foods. For the entire month. Perfectly timed with IWD. 💚
70 female founders — featured not as products, but as the role models they truly are.
Every window tells a story.
Of risk. Of resilience. Of building something from nothing.
This year we pushed digital further — but it had to work without sound. Without subtitles. It had to land instantly.
The spark came from a powerful image of a women’s rights march — bold, unified, impossible to ignore.
Placards.
Strong words.
Unapologetic belief.
Each founder holding words of inspiration and encouragement — for the woman out there wondering if she can do it too. A reminder that the women building brands and reshaping industries are the role models we should be seeing more of.
Months of refining and raising the bar after the last takeover.
As a female-founded business ourselves, this one means everything!! These women aren’t just founders.
They’re the real role models. ✨
And shining a light on them, in such an iconic space, is an honour we’ll never take lightly.
