Juliet Francis

06/11/2024

Does Menopause and Perimenopause have an upside?

✨Client coverage:✨
There was a lot of discussion around Menopause for Menopause Awareness Day, 18th October, mostly centred on the symptoms to look out for. Whilst the focus was on hormone therapy and understanding treatments to manage symptoms, our very own client, a life transformation coach, Lucia Santa Maria was one of the 5 women featured in Holland and Barrett magazine on the surprising upsides of perimenopause
and menopause - read the fascinating article in the bio.

01/11/2024

It’s officially Movember - the month where men are encouraged to grow a moustache to raise awareness about men’s health. You may not be able to grow a moustache or want to, but by learning and sharing information about men’s health you could inadvertently be improving someone’s health journey or even changing someone’s life.

There are a few men’s health conditions that we will be focusing on this month. Here is a great article featured in Time and Leisure Magazine discussing Prostate Cancer and how a simple test can be the catalyst to effective treatment.

Do you know someone close to you that might benefit from this information?

27/06/2024

We are welcoming our latest intern to the fold, Humaira attends City University of London, studying Law and has work experience teaching English. Humaira is a natural communicator with interests in sports, leadership and politics. We look forward to working with Humaira over the summer.

She says: “I am eager to be a member of the PR team where I’ll have the chance to work in a dynamic and fast-paced environment keeping me on my toes and constantly learning. As an intern I am able to be a part of the creative process and contribute to the development of marketing strategies and campaigns. It’s a field that thrives on innovation and thinking outside the box, so I’ll have the chance to exercise my creativity and come up with fresh ideas.”

12/06/2024

31/05/2024

***When the shoe fits****

In a recent Daily Telegraph, client Mr David Gordon, foot and ankle surgeon brings light on one of summer’s fashion staples, the wedge sandal, highlighting how they can be more supportive to your feet than heels for bunion sufferers. Link to full article here: https://www.telegraph.co.uk/fashion/style/best-wedges-to-wear-spring-summer-2024-sienna-miller/ 😎☀️☀️🌞

30/05/2024

*** Staying Relevant In The News ***

A huge part of working with the media is to stay as relevant as possible, using topical subjects that peak interest throughout the year.

Recently, Mr John Chinegwundoh, Respiratory Consultant of New Victoria Hospital provided commentary about the best way to manage asthma for a news article. The piece was featured across national news and within over 50 other regional and local newspapers across the UK.

Whilst some brands are firmly connected to a local area, gaining presence and positioning as an authority figure on a wider scale can further cement your brands expertise.

24/05/2024

***NEW CLIENT ALERT***

Just in time for summer, we have just signed our latest client, Mr David Gordon, consultant foot and ankle surgeon - the Bunion Doctor.

David is renown for his expertise in minimally invasive bunion surgery with over two decades of experience in Orthopaedics.
Based in Central London and Hertfordshire, David has garnered international recognition for his pioneering work in his field.
He is also a keen cyclist and has taken part in a 4 marathons in 4 weeks.

24/04/2024

In the press >>>

Over 5.4 million people in the UK are being treated for asthma.
New Victoria Hospital’s Respiratory Medicine Specialist, Mr John Chinegwundoh speaks to the Independent newspaper about ways you can manage the condition.

Head to the link in bio for the full article 📑

01/03/2024

JFPR FRIDAY THOUGHTS: Why editors and journalists are looking to agencies that don’t heavily rely on AI?

AI is a helpful tool that can bring extra manpower to healthcare communications, by enhancing efficiency, automating tasks, and providing valuable insights.
However, a recent PR Week article highlights why it’s essential to be aware of its limitations, especially when building trusted brand relationships with journalists:

- AI doesn’t ‘get’ empathy: While AI can process data and generate responses, it may struggle to truly understand and empathise with the emotional nuances of human communication. Healthcare often involves sensitive and complex conversations where human empathy is crucial.
- Lack of new data: AI systems are typically trained on historical data, and they can struggle to handle completely new or unforeseen situations. Healthcare often involves unique and evolving scenarios, requiring adaptability that AI may find challenging.
- Lack of original thought: Journalists want new, original and exclusive expert quotes. Turning in commentary that’s clearly been written by a robot is a surefire way to lose brand trust.
- It lacks the ability to read and interpret new data: AI models need constant monitoring and updates to remain effective. In a rapidly evolving healthcare landscape, ensuring that AI systems stay current with the latest medical knowledge, guidelines, and communication trends is essential.

What are your thoughts on AI as a healthcare comms tool?
Do you love it or hate it?
Let us know in the comments below…

27/02/2024

🌟 Meet our newest team member! 🌟
We're thrilled to welcome Vanessa Wu all the way from New York State to the JFPR family.

Vanessa is a third-year undergrad at New York University, studying Global Public Health and Applied Psychology. Originally from Shanghai and Singapore, she's now bringing her passion for communication and healthcare to our London team.

She says: “I am so excited to be interning for JFPR as building communication platforms for brands in an evolving culture are areas that I’m extremely passionate about. I hope to bring innovation and a positive impact to the brands and organisations that we work with. I’m also looking forward to exploring London during my time here and experiencing the British tea culture!

Vanessa will be bringing fresh ideas to our social research and strategy, as she builds her skills in comms and PR
🚀Let's give Vanessa a warm JFPR welcome! 🌟

22/02/2024

📰🎉 What a month February has been! 🎉📰
We quickly positioned our medical client for commentary generating double page features across top publications including OK! Magazine, Sunday Express, Sunday Mail, The People Sunday, The Mirror, Daily Mirror, and New Magazine! 🌟

Jumping on the back of one of the biggest news stories of the year, King Charles' cancer diagnosis, Hamid Abboudi, prostate disease expert and consultant urologist at New Victoria Hospital, shared insights about symptoms and treatments for an enlarged prostate with key UK journalists.

A big thanks to Mr. Abboudi for his expertise and quick response, helping us meet rapid writer's deadlines. We are specialists in health media coverage.