20/08/2026
Our work with Girlguiding shone a light on a landmark moment for the organisation, its first uniform redesign in over 30 years. 🪡
Combining insights from 2,000 women and girls, with a collaboration with slow-fashion designer Lydia Bolton, we shaped a story that put girls’ voices at the centre — exploring the importance of self-expression, styling freedom and comfort in building girls’ confidence.
The result was widespread national coverage, storytelling social content and a fresh cultural collaboration for one of the UK’s most recognisable youth organisations. 🧊