Simpatico PR

10/03/2026

What are Answer Engines saying about your business?
How can you influence what LLMs tell prospects about your company?
What is GEO and what roles do AI optimised PR and technical AIO play in business marketing?
The B2B Marketer’s Fast Guide to Winning AI Authority in 2026 from Simpatico PR provides the answers and sets out the tactics you can easily deploy now to get ahead of the challenge.
Click on the link below to download your free step-by-step guide to building AI Authority for your business.

A guide to achieving AI authority and visibility for B2B marketing leaders covering AIO, and GEO across earned and owned media.

24/10/2025

B2B PR Agency Analysis - Retail media is the ultimate example of the medium is the message https://www.simpaticopr.co.uk/blog

02/09/2025

Why is investment in PR set to grow by more by ten percent over the next six of seven years? Perhaps the answer lies in its ability to impact sales growth across the funnel. It’s about time the PR industry talked about this, so here’s how. https://www.simpaticopr.co.uk/blog

24/07/2025

Have you noticed a new class of performative B2B marketers appearing in endless to-camera videos? If you’re investing all your efforts in social influencer-style B2B marketing, at the expense of genuine thought leadership in earned media you might want to re-think. Find out why here - https://www.simpaticopr.co.uk/blog
And have you say here https://www.linkedin.com/feed/update/urn:li:activity:7353434756069351426/

25/06/2025

What is thought leadership? Why every B2B marketer should know
Every B2B marketer and CEO should know what thought leadership content is and yet the evidence suggests many do not. Here’s a basic, better, best guide to thought leadership creation.
https://substack.com/home/post/p-166807106?source=queue

16/06/2025

Phygital Powerhouses: How Legacy & Challenger Brands are Shaping Retail an event from InternetRetailing and RetailX provided an interesting snap shot of what brands are thinking and doing right now in response to changing shopper behaviour and emerging technologies – not least AI and retail media platforms.
From data collaboration to retail media and implementing AI strategies – here’s our B2B PR agency perspective on how fmcg brands are re-inventing their relationships with consumers.

https://www.simpaticopr.co.uk/blogs/B2B-PR-agency%20insights%20-%20fmcg%20brands%20and%20commerce%20innovation

16/06/2025

Are we right for you? Sometimes it's worth getting a second opinion, so we asked ChatGPT to translate our credentials and this is how it describes our B2B PR agency services.
https://www.simpaticopr.co.uk/blogs/The%20B2B-PR-Agency%20That%20Turns%20Expertise%20into%20Influence

05/06/2025

A manifesto for human thought leadership and PR ROI - B2B PR Agency Simpatico PR
We believe, businesses with teams that are prepared to challenge orthodoxies in their industries, will always perform more strongly if they take these ideas to market. But, true influence is gained through quality earned media and journalism.
https://www.simpaticopr.co.uk/blogs/A%20manifesto%20for%20human%20thought%20leadership%20and%20PR%20ROI

30/05/2025

B2B PR agency advice - the sheer size and complexity of the retail tech market means B2B PR and B2B marketing is a big challenge – here’s why thought leadership should be the number one priority for SaaS companies.
https://www.simpaticopr.co.uk/blogs/Why%20retail%20tech%20and%20SaaS%20need%20big%20thinking%20B2B%20PR%20to%20break%20through

23/05/2025

Earned media and B2B PR could eclipse SEO and LinkedIn in the age of “botsh*t” AI

Will a shift to AI-powered search create an imperative for businesses to invest more heavily in high quality human created content that can be used in earned media? In other words will AI make B2B PR more important than SEO and LinkedIn?

Here's what we think:

https://www.simpaticopr.co.uk/blogs/Earned%20media%20and%20B2B%20PR%20could%20eclipse%20SEO%20and%20LinkedIn%20in%20the%20age%20of%20%E2%80%9Cbotsh*t%E2%80%9D%20AI

20/05/2025

Can a B2B PR agency enhance your sales growth? It’s the number one question most business challengers and established players embracing transformation will have before they invest in public relations. So, here’s a quick 101 on how PR magic works in relationship to B2B sales growth and why it matters more now than ever. https://www.simpaticopr.co.uk/blogs/How%20a%20B2B%20PR%20agency%20can%20enhance%20your%20sales%20growth

15/05/2025

Great day at Media X yesterday – but listening to the presentations and discussions, a thought struck me – it’s getting crowded and competitive. Having seen a B2B media launch or two over the years, I wondered what retail media leaders can learn from the media marketers of the past. Here are a few examples of the best media branding and product launches of the last forty years or so.

https://www.simpaticopr.co.uk/blogs/Why%20retail%20media%20could%20learn%20from%20history%E2%80%99s%20media%20brand%20positioning%20playbook