Excelsior Marketing Co

Excelsior Marketing Co The agency that makes marketing make sense. Growing brands, not just followers.
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Management | Content | Consulting
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Sound familiar? ✌️🤏 Your social media shouldn’t be another full time job Zor a hamster wheel you can’t get off. Basicall...
20/09/2026

Sound familiar? ✌️🤏

Your social media shouldn’t be another full time job Zor a hamster wheel you can’t get off.

Basically: you started the day running a business and somehow ended up having an existential crisis over an Instagram Reel.

Whether you want us to take it off your hands completely with Social Media Management, or you want the strategy, direction + support to do it yourself through coaching - that’s where Excelsior comes in.📲

DM us the word QUIZ for your free quiz to find out exactly where your marketing is losing momentum so you can start making it work for you as much as you go round the houses for it ⬇️🎥

Social media icks we simply cannot scroll past… 👀A completely general list. Inspired by absolutely no one in particular....
08/09/2026

Social media icks we simply cannot scroll past… 👀

A completely general list. Inspired by absolutely no one in particular. All current, past and future Excelsior clients can relax x

From deleting a Reel before it’s had time to breathe to only showing up when there’s something to sell… swipe through our biggest social media icks and see how many you’re quietly guilty of.

And if this feels a little too personal, take our FREE Marketing Quiz instead of taking it personally 😂

DM ‘QUIZ’ and we’ll send it over.

24/08/2026

AI slop is VERY easy to spot 👀

And this isn’t coming from marketers scared AI is “taking our jobs” we use AI all the time.

The problem? When AI graphics, images and edits become your entire content plan.

Same lighting. Same style. Same overly polished look. Same everything.

These examples were made by us for completely different industries using basically the same prompt… and look how similar they are.

What many business owners feels like cleverly cutting corners and sometimes even costs can actually really hurt not only your brand identity, credibility, individuality BUT ALSO can harm your organic reach.

There are platform + algorithm reasons for that too 👀

And if you want to find out more about these you can join our FREE Broadcast Channel ‘Marketing Tearoom’ for the breakdown.

And no we really don’t think all AI is bad. But seriously you really just need to use it properly and for the right things.

Comment “AI PROMPT” and I’ll send you a prompt to help you create something more individual, creative and actually usable to use time and time again for your socials using AI to help you.

24/08/2026

“Just start posting consistently” sounds like good marketing advice… until you’re posting 4–5 times a week and still wondering why none of it is actually turning into enquiries. 👀

Consistency matters. But consistency without direction is just more content.

You can post every single day, but if your messaging isn’t clear, you’re speaking to the wrong people, your content isn’t connected to an actual strategy or there’s no obvious next step for your audience… posting more isn’t going to fix it.

Sometimes you don’t need another content idea.

You need to know what’s actually not working in your marketing first.

That’s exactly why I created our FREE marketing quiz.

It’ll help you identify where your marketing is currently going wrong and I’ll give you an immediate implementation task based on your result, so you know exactly what to start improving rather than adding “post more” to your to-do list.

Comment FREE and I’ll send it over⬇️

One question always reveals the real problem… 👀And it’s probably not “how often are you posting?”Swipe through → because...
17/08/2026

One question always reveals the real problem… 👀

And it’s probably not “how often are you posting?”

Swipe through → because before you change your content, platforms or strategy, you need to know what you actually want your marketing to DO.

Not sure? Take our FREE Where Your Marketing Is Losing Momentum Quiz just comment or dm ‘QUIZ’ find out where your focus should be next. 🤍

16/08/2026

POV: we finally remembered to document what we’re actually doing 😂

A little behind the scenes from The 1% Club - only a few weeks late, but we’re learning that not everything has to be posted in real time to still deserve a place on the feed.

The reality of running a marketing agency is that we spend so much time making sure our clients are showing up, capturing their moments, launching their ideas and hitting their goals… that documenting our own can sometimes slip down the priority list.

Not because we’re not doing enough.
Quite the opposite.

There is SO much happening behind the scenes at Excelsior right now, and we’ve got some really exciting things coming up that we actually want to bring you along for.

So one of our own business goals? Get better at documenting the journey, not just the finished result.

Even if the vlog arrives a few weeks later 🤝

Here’s your very slightly delayed BTS of The 1% Club box park event. More Excelsior behind the scenes incoming… 👀

02/08/2026

These definitely aren’t the only worthwhile marketing investments but they’re five we’d always suggest a business serious about their marketing consider.

social media manager – because marketing takes far more time and expertise than most people realise. Strategy, planning, trends, analytics, community management, copywriting… having someone who lives and breathes it frees you up to focus on running your business.

• A content creator – because great content is one of the biggest drivers of attention online. A single content day can give you weeks (or even months) of high-quality assets to use across your marketing.

• UGC partnerships – people are far more likely to trust recommendations from real people than polished adverts. User-generated content helps your brand feel relatable, authentic and credible.

• Content trips – whether it’s events, travel or behind-the-scenes experiences, getting out and creating in different environments often leads to your most engaging, story-led content that people genuinely want to watch.

• Email marketing – social media platforms can change overnight, but your email list is yours. It gives you a direct way to nurture your audience, build relationships and generate repeat business.

What would make your top five? We’d love to hear what you’d add, swap or move around 👇

29/07/2026

Everyone keeps talking about short-form content…but one thing that really stood out to me at Creator Fest was just how quickly live streaming is STILL growing.

We spent some time learning more about Twitch and the creator economy around live content and why audiences are craving something a little less polished and a lot more real. And it really got us thinking differently about where content is heading over the next few years.

Also… note to self for next year: maybe put all the goodie bags down before trying to take videos🤦🏼‍♀️

Between carrying what felt like half the event looking like the Michelin Man and my skirt deciding to break halfway through the day… let’s just say the outfit was slightly compromised in this video haha😂

Still, a brilliant day full of ideas, conversations, and plenty of inspiration to bring back into our own content.

Do you watch live streams or take part in them? Would you do live streams for your own business?

Let’s chat about this - love the discussion⬇️

21/04/2026

And this is what people still don’t get even after all these examples…EVERYTHING IS A CONTENT OPPORTUNITY!

Especially if you allow it to be.

The best thing you can do in your marketing strategy is encourage others to create their own content for your brand as well as the content you are producing.

When you allow the audience to become part of your content making machine you enhance your reach and your content output.

And we all know people buy from people not to mention the fear of missing out factor created through trending recurring topics of interest, social or public events online.

So next time you create content for your business remember this…SAVE this for later as a reminder💾

And if you are wondering how you can do this within your business marketing immediately - comment the word INTERACT for some tips you can do right now in your DMs ⬇️

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