26/06/2026
Brand identity of Rainer Bakery
Rainer Bakery is the newest chapter in the story of Rudolf Rainer, Austrian pastry master and founder of the historic Caffè Rainer in Florence.
For this new bakery, we developed a brand identity that builds on the visual heritage of the café while embracing a warmer, more spontaneous personality. The classic typeface and color palette remain, creating a connection between the two brands, but the overall tone becomes warmer, more playful and handcrafted.
In the logo, the handwritten tagline "Manifattura del Pane", introduces a human touch that runs throughout the entire identity system. Across bread bags, recipe books, shopping bags and stationery, hand-drawn illustrations interact with photography and contrast with the logo's traditional typography, like quick sketches scribbled directly onto bakery paper.
A visual language designed to celebrate craftsmanship, authenticity and the everyday beauty of freshly baked bread.