Earnest

08/01/2025

New year, new us:
As we enter the new year, we’re proud to share some big news. Earnest has been acquired by Transmission – the global B2B full-service marketing agency.

We’re coming together under one brand – Transmission – to make even bigger things happen.

You’ll now be able to access the best in B2B strategy, creative, and ex*****on, but now bolstered by even more specialist skills and the ability to support you at scale – whether in EMEA, the US, or globally.

If you’re looking to make a big impact in 2025, please do get in touch.

Read more about the news in our press release here: https://bit.ly/3Waealf

20/12/2024

Sure, it’s almost Christmas, but – more importantly – it’s almost the weekend! Tumble toward this week’s finish line with the ⤵️ 🧵

❶ Start thinking ahead of the curve with these emerging B2B marketing trends for 2025: https://econsultancy.com/b2b-marketing-trends-2025/

❷ Find some inspiration in this selection of impressive B2B Content Marketing campaigns: https://www.tripledart.com/b2b-content-marketing/examples

❸ Remind yourself why a good giggle is a valuable shortcut to B2B buyers' hearts: https://pointedcopywriting.com/blog/humor-in-b2b-marketing/

❹ Warm up your 2025 B2B social strategy with these key trends and tips: https://www.oktopost.com/blog/b2b-social-media-trends-2025/

❺ And give your B2B marketing more welly by putting some data behind it: https://earnest-agency.com/ideas-and-insight/data-driven-marketing-in-b2b/

16/12/2024

Is your to-do list as long as a Lapland elf’s? Here’s some inspiration to help you ‘sleigh’ this week’s challenges – it’s the ⤵️🧵

❶ Explore the unexpected origins of some of your favourite everyday phrases: https://www.rd.com/list/idiom-origins/

❷ Dive into the science of why taking breaks can actually make you more productive: https://alejandramarques.com/the-science-behind-taking-breaks/

❸ Discover how unconventional thinking can unlock star solutions: https://www.mindtools.com/pages/article/newCT_91.htm

❹ Get tips on mastering your mornings to help smash the day ahead: https://positiveroutines.com/productive-morning-routine/

❺ And bring your A-game to on-page conversions with this guide: https://earnest-agency.com/ideas-and-insight/basketball-guide-to-conversion-rate-optimisation/

09/12/2024

If you're only just getting your bearings on the day, here’s the to send your morning in the right direction ⤵️

❶ Tap into the joys of small wins with these neuroscience-backed happiness hacks: https://www.weforum.org/stories/2019/03/5-neuroscience-hacks-that-will-make-you-happier/

❷ Discover the unsung heroes of design in this ode to functional beauty: https://www.cambridge-dt.com/beyond-just-looks-why-functional-design-is-the-unsung-hero-of-market-success/

❸ Keep your meetings sharp and effective with these clever tactics: https://www.scienceofpeople.com/run-a-meeting/

❹ Unwind with these fascinating facts about the evolution of tea: https://www.nationaltrust.org.uk/discover/history/the-history-of-tea

❺ Find out why laughing at work is more than just a morale booster: https://www.psychologytoday.com/us/blog/cutting-edge-leadership/202312/the-psychological-benefits-of-humor-in-the-workplace

06/12/2024

As Autumn's golden hues quickly turn to icy blues, let’s cosy up with the ⤵️

❶ If you're curious about how AI is changing the business landscape, here’s a handy overview: https://www.ibm.com/think/insights/artificial-intelligence-trends

❷ If you want to upskill your B2B marketing strategy, load up on these insights: https://www.market-inspector.co.uk/blog/b2b-marketing-trends

❸ If you'd like to know how new data legislation is impacting B2B marketing, read this: https://www.b2bmarketing.net/7-key-insights-impact-of-new-data-bill-on-b2b-marketing/

❹ If you’d welcome some B2B marketing cheat codes, try these trends and predictions: https://www.inboxinsight.com/b2b-marketing-trends-predictions/

❺ And if you don’t know why your MQLs should be MQCs, find your answers here: https://earnest-agency.com/ideas-and-insight/big-vs-small-why-your-mqls-should-be-mqcs/

29/11/2024

As November wraps up its handover notes, let’s round off the week with the ⤵️

❶ If you want to know how to exert greater influence on purchasing decisions, read this guide: https://signalytics.ai/psychology-of-buying-influence-buyer-decisions/ (via Signalytics)

❷ If you're curious about the latest AI trends in B2B marketing, here they are: https://www.on24.com/blog/5-key-takeaways-from-the-state-of-ai-in-b2b-marketing-report/ (via ON24)

❸ If you’d like your meetings to have a bit more oomph, use these science-backed strategies: https://www.scienceofpeople.com/run-a-meeting/ (via Vanessa Van Edwards)

❹ If you don’t know where to begin your company's ESG journey, start here: https://sustainabilitymag.com/sustainability/a-beginners-guide-to-developing-your-companys-esg-strategy-environmental-social-governance (via Sustainability Magazine)

❺ And if you want your brand to connect with the next wave of B2B decision-makers, try adjusting your lens: https://www.b2bmarketing.net/the-future-of-women-in-b2b-marketing-leveraging-a-gendered-lens-to-reach-new-decision-makers/

26/11/2024

As B2B decision-making evolves, more women are taking up key roles – but does your marketing strategy reflect this shift?

Find out how leveraging a gendered lens can help your brand connect with the next wave of decision-makers in Earnest Strategist Bea Alabaster’s new article for B2B Marketing:

Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an effective and inclusive approach to the business landscape.

25/11/2024

As you hurtle towards November’s finish line, infuse some fresh mental energy into your morning – with the ⤵️🧵

❶ Rediscover the joy of paper crafts with these easy-to-make origami projects: https://origami.me/beginners

❷ Marvel at how artificial intelligence is crafting verses that rival human poets; https://www.thescottishsun.co.uk/tech/13863188/artificial-intelligence-better-writing-poems-shakespeare/

❸ Capture the beauty in everyday moments with these mindful photography tips: https://ayearwithmycamera.com/blog/mindful-photography-what-is-it-and-how-do-you-do-it

❹ Declutter your thoughts by learning the art of ‘micro-journaling’: https://prowritingaid.com/art/2252/is-microjournaling-for-you.aspx

❺ Juice up your landing page performance with these practical tips: https://earnest-agency.com/ideas-and-insight/how-to-create-perfect-b2b-landing-page

22/11/2024

Does your week feel like it went by in a blur? Let’s bring it into focus – with the ⤵️

❶ If you're keen to decode the latest B2B sales jargon, this comprehensive glossary is a must-read: https://leadiq.com/blog/b2b-saas-sales-glossary-and-acronym-cheat-sheet (via LeadIQ)

❷ If you're curious to know how neuroscience influences brand recognition, dive into this insightful study: https://www.frontiersin.org/articles/10.3389/fnins.2020.00549/full (via Frontiers)

❸ If you want to beef up your sales vocabulary, this guide covers 53 essential terms: https://www.sendtrumpet.com/blog-posts/sales-acronyms-and-terms-you-need-to-know-a-beginners-guide

❹ If you're a doodler, watch what a year of doodles looks like in this delightful animation: https://vimeo.com/1023120442

❺ And if you want to turn B2B marketing insight into action, our Earnest Talks are here to help: https://earnest-agency.com/what-we-do/earnest-talks/

11/11/2024

Well, it’s officially hot chocolate season! ☕🍂 Sprinkle a little on your morning to sweeten the start of the week ⤵️🧵

❶ Witness how the colour blue went from ‘rare’ to ‘everywhere’ in fashion history: https://www.artsandcollections.com/article/a-history-of-the-colour-blue/

❷ Enjoy the lighter side of customer feedback with these rib-tickling real-life examples: https://blog.hubspot.com/service/funny-customer-feedback

❸ Uncover how AI is making inventory management smarter and more efficient: https://www.voguebusiness.com/story/technology/can-ai-powered-demand-forecasting-fix-fashions-inventory-crisis

❹ Discover the burnout-preventing benefits of 'slow productivity': https://www.gq.com/story/cal-newport-slow-productivity-interview

❺ And get inspired with these 10 examples of killer creative in B2B marketing: https://earnest-agency.com/ideas-and-insight/10-examples-of-killer-creative-in-b2b-marketing/

08/11/2024

This week had some sharp corners, huh? Round it off and glide on into your weekend – with the ⤵️

❶ If you‘re keen to fine-tune your AI outputs, here are some of the best prompt engineering tools you can use: https://www.techtarget.com/searchenterpriseai/feature/Compare-prompt-engineering-tools

❷ If you‘d like to sharpen your marketing strategies, here’s the data that describes B2B buyer preferences and expectations: https://www.stackedmarketer.com/data-stories/what-b2b-buyers-want/

❸ If you want to be better at forecasting the future is tricky, Metaculus makes it a bit easier with their crowd-sourced platform: https://www.metaculus.com/

❹ If you’re ready to redefine your sales approach and optimise conversion rates, here are some key insights into the intricacies of SaaS purchasing decisions: https://digitalzone.com/blog/saas-purchasing-b2b-buyers/

❺ And if you need some fresh data to drive decision-making, Vital Stats delivers the insights that matter to you and your business: https://vitalstats.earnest-agency.com/