https://serenity.marketing/services/marketing

Serenity Agency, London (2026)

27/12/2023

How can brands benefit from strategic PR?

PR is a tool of indirect sales that helps attract a wide audience and focus their attention on your values and competitive advantages.

Unlike specific marketing tools, PR works in the long term and addresses several brand objectives simultaneously: it enhances the image, helps monetize information triggers and events, promotes the company’s values that shape its reputation, and establishes strong relationships with the public (clients, partners, sponsors, and even competitors).

To ensure that PR activities effectively cover the full spectrum of their responsibilities, we at Serenity meticulously develop communication strategies that are clear, consistent, data-driven, and have well-defined KPIs.

However, developing a strategy is not enough; it is crucial to proficiently implement it — negotiate with partners, organize events, select relevant media or opinion leaders, and so on. This is a crucial stage that involves an entire PR promotion team and without which the overall strategy cannot yield any results.

The heightened need for PR services at our agency in the past year has enabled us to optimize the operations of our PR department and attain noteworthy outcomes in the development of PR strategies for both our clients and our agency itself.

Learn more about our approach to PR — https://serenity.marketing/services/pr.

27/07/2023

The goal of the company is to provide a comfortable and memorable experience for the consumer. The mission of Serenity is to assist company in this by highlighting its advantages, simplifying the presentation of product or service, and make the company stand out from competitors.

All of this is perfectly reflected in the developments that our team has prepared for the international transport company Riderra.

We have not only created a distinctive personal style that is unrivaled and emphasizes the brand uniqueness, but we have also utilized the modern stack to create a website. This has made the process of vehicle ordering more convenient, eliminated unnecessary intermediaries, and established an order management system. Additionally, we have adapted it for mobile devices by adding a dynamic gallery.

As a result of these steps, we have achieved a stylish, memorable brand identity and a customer-oriented website.

Follow the link to see all the steps of this project — https://serenity.marketing/cases/riderra.

13/04/2023

Why does a brand need a marketing strategy?

Marketing strategy includes a precise, measurable work plan for the future, divided into periods. It always has a working timeline considering several scenarios supported by market research, the study of competitors, consumers, etc. And it is the strategy that helps the company to plan specific actions to achieve competitive advantages in the market.

We talked to Sabina Samedova, a Serenity strategist who adapts brands to foreign markets, develops strategies for launching new products, and makes mini-strategies for those who need to adjust to new realities.

With Sabina, we deconstructed some of the most common delusions about strategy, looking at them through our clients' fears. Scroll through the carousel to know more.

27/03/2023

Contacting a marketing agency can be compared to a doctor's appointment. If the physician doesn't conduct a medical examination, can he prescribe a competent treatment?

Quality marketing is based on a similar approach: conducting a mini-audit of the client's company and a niche analysis is necessary, which helps to make an accurate individual commercial proposal that will effectively solve the client's problem. Preparation of such an offer takes at least three days.

But you can get by with a faster alternative — a basic commercial proposal.

Why do you need this or that, what are their pros and cons, and how to choose the one best for you — get to know at this publication. Swipe to find out more.

06/02/2023

Data analysis in digital marketing promotions helps to understand the current situation on the project: what promotion tools are used and which ones can potentially be connected, how much money a particular advertising campaign has attracted, how effective it is, and so on.

Without analytics in digital marketing, it is challenging to launch contextual and targeted advertising. In addition, professional marketers only engage in campaigns with such a tool as analytics.

What is promotion analysis in digital marketing, how is it organized, and can you handle it without — read more in the cards in the Q&A format.

06/12/2022

Launching an IT company promotion without getting bogged down in a routine.

An integrated approach is your bread and butter when promoting an IT company. Firstly, it is crucial to forge customer loyalty and trust in the product through marketing tools. It’s going to be quite a long, tough and risky journey, yet the more experienced the promotion team, the higher the chance to handle it.

At Serenity, we start the promotion through integrated marketing to help IT companies achieve business goals and minimize risks. Then we take over all the tasks: from market research and product packaging to social media management and marketing strategy implementation.

We thoroughly examine your business, and its specificity and then pick the most suitable tools to attract customers. Our next step is to increase your brand loyalty by using SMM, advertising, e-mailings, and webinars.

How to know if cooperating with our team might be helpful to you:

— If your company has a high average check, and we truly know how to break away from competitors and increase your sales. Even if your business has a narrow audience, we still know how to fascinate them.

— If you’re a B2B company. We do not fear long transaction cycles and know how to bring your deal to fruition. We also work with major-scale clients.

— If your product is quite complex. That’s our job to make it all clear to the audience and shape the expertise with our content.

You can learn more about the key stages of a promotion of IT company by checking the cards.

24/11/2022

How can you fail a design project quickly and painfully, even with the most professional team?

Our CEO at Serenity, Sergey Pruss, discovered at least nine ways. But don't worry, you can easily avoid mistakes and save design projects.

What bad advice do we strongly recommend not to take into account — find in the article by the link on our Medium — https://medium.com/.agency/nine-ways-to-fail-a-design-project-quickly-and-painfully-c0507cdc8a11.

17/11/2022

All you have is 8 seconds to get the audience hooked on your content and make the target action you planned — whether it is a click on the link, press on the like or save button, scrolling the site, watching the video, submitting a request, etc.

It is much easier to get the desired result when you truly know your audience, including its pains and posting your content in the most convenient places for them. That is how you will find the most efficient form and the substance of interaction, you just need to map the TA of your choice with its motives and intersection points.

We should also not forget that the content appears at almost every stage of the sales funnel. The form of interaction with the TA is mostly driven by the chosen promotion strategy and the product features.

Speaking of interactions, if you choose TV as a marketing source, you’re gonna need 3-4 contacts with the potential client per month, as for outdoor ads the number is 10-12 touches, and for digital it is 7 or more.

Let us consider an example in the field of migration. Imagine a company that provides services to both corporate and private customers. We do fully understand that the most significant pieces for corporations are the convenience of cooperation, legal assistance, training materials and expert support for their workflow. However, private clients appreciate the successful cases more, as well as a possibility to entrust all the complex formalities to experts and opportunity to receive assistance and guidelines for the specific situations.

So, how to attract two different audiences? There is a pretty simple solution — you should build up an individual content flow that will be attractive and fruitful for each of the audience. You can even create shared content, considering all the criteria of the TA duo. As for the placement, you should use the only platforms the desired audience is located in, focusing on what certainly is relevant for the target segment.

Swipe the cards to learn about how to gather and analyze data to define your TA.

07/11/2022

It is quite problematic to visualize modern marketing without such a crucial thing as targeting. However, targeting is not a cure-all for your business, and it won’t miraculously attract new clients for you.

To get the targeting mechanism started, increasing your sales and lead generation, the highest priority thing to do is to set its “engine” up properly. Check the cards to know where to start.

26/10/2022

So, how come we got more than 150 leads for the product with an average check of $46.000?

We were asked by a company (no name due to NDA rules) to launch a brand-new product on the market, more specifically — contact center automation system.

The initial piece was to create a strategy, starting with analyzing the audience and identifying its pains and needs. As a fundamental hypothesis we decided to pick Employee Experience — a worker's perception about their journey through all the touchpoints with a particular employer. If a company shows concern for its employees, it definitely does inspire them to become more efficient and zealous.

Within this hypothesis, we highlighted a plethora of information trends and focused on the leading ones: employee burnout, the need for a staff psychologist, and staff turnover.

A narrow niche, sophisticated product and a quite stretched transaction cycle (around a year). After taking all these aspects into consideration, we’ve realized that the most effective way to achieve the goal is to spread the content around the contact centers niche as if it were the company itself, straight addressing the representatives of the contact centers.

It was necessary to create a multichannel communication strategy to meet all the ambitious challenges that we've posed in front of ourselves.

Initially, we’ve brought together the target audience. Next, we came up with the unified signature style, constructed all the required banners and headed up to launching targeted ads as well as working with the demands in contextual advertising.

The second phase was mostly about warming up the audience. At this point, we’ve launched email marketing, posted a bunch of expert content on various social media, alongside doing numbers of webinar with the client. As a matter of fact, these webinar hit the final and the highest note in all that hard-working symphony. They have drawn around 500 people.

Totals: more than 150 people from all the channels have reached out to our client with product integration requests.

20/10/2022

It might be quite tough to promote a product if using just standart analytical models to collect information. It’s an imperative thing to do if you wanna increase sales to allocate all the resources so that the central communication focus is on the hottest leads; but how? How to know for sure which lead is most likely to close a deal? And this is where the Scoring Model comes into play.

So, what Scoring Model actually is and how does it work?

Basically, the Scoring Model is a working method of distributing potential clients that is built on their willingness to buy. Visually, it is a summary table, where one may find leads and various criteria by which to evaluate their readiness. Every presented client is given a score for conformance to each of the criteria, e.g., raw clicks, registration for the webinar, reading of any case or an article, the open rate, demo request — all these criteria should be parsed according to the marketing activities and then prioritized. The next step is to sum up the points and get the final score, which is essential to rank the leads in order of importance — that is how you will arrange the leads in terms of further communication.

Check the cards to find out if the model is suitable for your business and how it really is a problem solver.

27/09/2022

At the Serenity Agency, we develop a strategy for each project. The strategy is the exact thing that helps to collect and visualize all project stages. It shows what is necessary to do and how to do it for achieving the result.

In collaboration with the leader of the Targeting department Oleg Drobysh, we analyzed the targeting strategy. Scroll to discover.

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