17/07/2026
If your product, offer or service is struggling to sell, itâs probably not for the reason you think it is. I know how frustrating and disheartening it is when you know how incredible your offer is, and for some reason itâs just not selling the way you thought it wouldâŚ
Is it the marketing? Is your content bad? Are you not speaking about it enough? Is it your messaging? These are all the things that were going through my mind dailyâŚ
When I launched my course for people who wanted to become content creators and work with brands, I put everythinggg into it and only made 2 sales. I was so confused. This course was INCREDIBLEđ¤đźđ¤đź I changed my marketing strategy, my content, spoke about it on stories every day and still, nothing đ
Suddenly, it clicked. I sat down on a call with my business coach and was like GIRL! Itâs not selling because I have NOT been reading the room properly. OF COURSE MY IDEAL CLIENT ISNT BUYING THIS! Why? Because thereâs so much more to think about when you create an offer than just the result itâs going to get for them.
I knew if they bought the course theyâd achieve everything they wanted to and more- but I hadnât at all considered their buying position.
These people were BEGINNERS. They wanted to dip their toes in the water and see if they enjoyed this our not. They were not people ready to invest a few hundred pound or spend hours learning. They wanted the ÂŁ20 E-Book, and that wouldâve sold like crazy.
You need to think about the position your client is in mentally, physically, emotionally, financially⌠and weather that aligns with your offer, service or product. If it doesnât, then it wonât sell- regardless of how incredible it is.
After nearly a year wasted on building and launching this course, I now ensure I always deep dive into this with my clients as I will not allow them to waste the time that I did. Sometimes itâs a case of making the smallest tweaks!â¤ď¸âđĽ
So if youâve got an offer that you know is incredible and itâs been sitting there unloved and collecting dust, dm me âMANAGEMENTâ todayđ