Upstream

11/07/2025

A bold new chapter begins at Upstream!

We’re proud to announce that Upstream has been acquired by Intersel, a global investor with deep telecom expertise and a strong presence across emerging markets. This marks a major milestone in our mission to drive mobile marketing innovation and expand our impact worldwide.

As part of this exciting transition, we welcome Salim Khoury as Executive Chairman of Upstream. With over 35 years of experience scaling businesses in telecom and digital transformation, he brings invaluable insight and a truly global perspective to our leadership team.

“Upstream’s global reach and market potential are exceptional,” said Mr. Khoury. “I look forward to working closely with the team to unlock new opportunities for growth and transformation.”

“This acquisition is a strong vote of confidence in everything we’ve built,” added Dimitris Maniatis, CEO of Upstream. “I’m especially pleased to welcome Mr. Khoury as Executive Chairman. His telecom expertise, market insight, and global reach will be instrumental as we scale our solutions and expand into new markets.”

This transaction also marks the conclusion of Actis’s decade-long role as Upstream’s primary investor, closing a valued chapter in our growth story.

Intersel’s expertise and market access are already opening doors and driving tangible opportunities for Upstream in key markets – momentum that is expected to help the company accelerate its growth even further.

The future is bright. And it starts now.

07/01/2025

With the arrival of 2025, we would like to express our best wishes for a year of endless possibilities, innovation, and collaboration.

As we look forward to the new year, we’re reminded of the incredible power we hold to shape our future. Every idea, every connection, and every step forward contributes to a journey that inspires and transforms.

This holiday season, we celebrated the achievements we’ve reached together and the exciting opportunities the new year holds. Let’s continue to dream boldly, create with purpose, and inspire those around us to do the same. Cheers to new beginnings!

13/12/2024

Black Friday Success: Turning Visitors into Buyers 🛍️
This Black Friday, one of the biggest shopping events of the year, we partnered with 55+ e-commerce brands to achieve something extraordinary: 58x ROI.

How did we do it? By leveraging dynamic campaigns and precisely targeted, personalized communications through Grow, we helped our clients drive 29% of their total sales during this critical period.

Dive into the full story and explore the numbers in our latest infographic here: https://bit.ly/41zdWHS

11/12/2024

𝐁𝐢𝐠 𝐍𝐞𝐰𝐬: 𝐔𝐩𝐬𝐭𝐫𝐞𝐚𝐦 𝐇𝐨𝐧𝐨𝐫𝐞𝐝 𝐰𝐢𝐭𝐡 𝟒 𝐝𝐢𝐬𝐭𝐢𝐧𝐜𝐭𝐢𝐨𝐧𝐬 𝐚𝐭 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟒

We’re beyond excited to share that our team has been recognized at the 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰 for demonstrating exceptional innovation, performance, and effectiveness in marketing technology!
Gold and Platinum award for the Best Multi-Channel Marketing Initiative
Gold award for the Best use of MarTech in Telecom
Bronze award for the Best use of MarTech in E-commerce

This recognition celebrates not just our achievements but also the collaborative effort, dedication, and creativity that define everything we do. A huge thank you to our incredible team—this milestone wouldn’t have been possible without Upstreamers' hard work and passion.

We also extend our gratitude to our amazing clients who inspire us every day to keep pushing boundaries and delivering exceptional results.

Here’s to embracing the challenges and opportunities that lie ahead as we continue to shape the future of MarTech!

Find out more here: https://bit.ly/3OPD4SV

05/12/2024

We are thrilled to announce that we won the Bronze award for our entry "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗧𝗲𝗹𝗰𝗼 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗽𝘀𝘁𝗿𝗲𝗮𝗺'𝘀 𝗠𝗮𝗿𝘁𝗲𝗰𝗵", recognized in the Impact Media category among the best Omnichannel Marketing Campaigns at the MMA Sub-Saharan Africa 2024 Smarties Awards!

We couldn't be prouder of being acknowledged for our excellent omnichannel and Martech initiatives, which promote significant client involvement throughout the telecom sector. Cheers to many more to come!

20/11/2024

We are excited to share that we have been shortlisted for the MMA Sub-Saharan Africa 2024 Smarties Awards! Our entry, "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗧𝗲𝗹𝗰𝗼 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗽𝘀𝘁𝗿𝗲𝗮𝗺'𝘀 𝗠𝗮𝗿𝘁𝗲𝗰𝗵", has been recognized in the Impact Media category among the best Omnichannel Marketing Campaigns.

The Sub-Saharan Africa SMARTIES honors the most effective modern marketing in the Sub-Saharan Africa region, so we're thrilled to be recognized for our top-notch martech and omnichannel strategies that drive impactful customer engagement across the telecommunications industry.
At Upstream, technology is at the heart of everything we do. Our mobile marketing platform, Grow, empower telco companies and brands in emerging markets with cutting-edge omnichannel strategies to boost mobile engagement and drive customer acquisitions.

Stay tuned for the results!

15/11/2024

Last Friday, 30 Updreamers had the opportunity to volunteer at Friends of Animals Shelter, a local dog shelter in Athens, that’s making a big difference in the lives of abandoned and rescued dogs. We spent the day learning about their mission, walking the dogs, and of course, giving them all the love and attention they deserve.

It was an incredibly rewarding experience, seeing firsthand how small acts of kindness can have a lasting impact on both the dogs and our team.

Looking forward to more opportunities to give back and make a positive difference together. If you are interested in learning more about the initiative, follow the link here https://bit.ly/UpDrAnShelter

05/11/2024

The shopping season is upon us. And shoppers are ready. The question is, how ready are e-commerce brands? We recently hosted our 3rd e-commerce online meet up, where more than 35 e-commerce brands and industry leaders in Brazil took part, discovering how to play smart—and win big—during 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆, 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿’𝘀 𝗯𝘂𝘀𝗶𝗲𝘀𝘁 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗽𝗲𝗿𝗶𝗼𝗱. Check our our latest blog to find out insights on helping brands supercharge their strategies for the year’s craziest shopping period: https://bit.ly/UpstreamBF

01/11/2024

𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧 𝐚𝐭 𝐭𝐡𝐞 𝐨𝐟𝐟𝐢𝐜𝐞!
Yesterday, our Athens team turned up the creativity and good vibes for an unforgettable Halloween celebration. We hosted an epic pumpkin contest, awarding the most creative, funniest, and spookiest pumpkins, and the costumes did not disappoint! At Upstream, we believe that a bit of fun fuels great work. Here’s to more moments of celebration, laughter, and the team spirit that keeps us moving forward together!

04/10/2024

More than 55 "Updreamers", Upstream's volunteer team, participated in the 16th Race for the Cure, an event organized by the Hellenic Association of Women with Breast Cancer, Alma Zois. The team sent a powerful message of hope and strength in the fight against breast cancer on Sunday, September 29, by taking part in the 5km and 2km races of the event. We are very proud to support and honor the efforts of all survivors, spreading the empowering message that breast cancer can be defeated. Read more here: https://bit.ly/UpRaceforthecure

13/09/2024

Updreamers, Upstream's volunteer team, recently took action in South Africa in partnership with Kids Haven, a non-profit organization committed to supporting vulnerable children. Our team visited a local kindergarten associated with the NGO, spending the day actively contributing to the children’s daily program and building meaningful connections. This initiative marks the start of Upstream’s long-term commitment to Kids Haven, united by a vision of fostering a safe and nurturing environment where every child has the opportunity to thrive. Read more here:

Σε συνεργασία με τον μη κερδοσκοπικό οργανισμό Kids Haven. Στο πλαίσιο του προγράμματος εταιρικής κοινωνικής ευθύνης της Upstream, η εθελοντική ομάδα Updreamers πραγματοποίησε ...

06/08/2024

We use personalization the right way! Discover how Sem Parar, Brazil's leading vehicle identification and electronic payment system, achieved 16.5x higher monthly plan sales with Upstream’s e-commerce solution. Upstream mobile marketing platform, Grow, enabled Sem Parar to achieve remarkable results through laser-focused marketing automation, personalized segment communications, and targeted upselling capabilities. Read the full success story here: https://bit.ly/UpSpEN

Usamos a personalização da maneira certa! Descubra como o Sem Parar, sistema líder de identificação de veículos e pagamento eletrônico do Brasil, obteve um aumento de 16,5 vezes nas vendas mensais de planos com a solução de e-commerce da Upstream. A plataforma de mobile marketing da Upstream, a Grow, permitiu ao Sem Parar conquistar resultados notáveis por meio de automação de marketing altamente precisa, comunicações personalizadas por segmento e recursos de upselling direcionados. Leia a história de sucesso completa aqui: https://bit.ly/UpSpPT