Jigsaw Research

23/01/2024

We're back at Whycatcher HQ, and we're introducing one of our researchers, Cady Crowley.

In addition to her researching prowess, Cady knows a thing or two about the preferences of some rather picky bears...

23/01/2024

If you are attending the QRCA Conference in Denver, pop by and say hello to Peter Totman who will be running a breakout session on how qualitative research needs ‘introverts’. In recent studies we have found that they are often more thoughtful and reflective - from both a researcher and participant perspective and Peter will be debating how we can encourage their involvement.

With so much content and growth in the industry we’ve added a day to our schedule, making this an official 4-day event - you don’t want to miss this Colorado experience!

20/10/2023

We know we always go on about our fab team behind Whycatcher - so now you can actually meet them ...
https://fb.watch/nO9hVT84O4/

06/09/2023

Jigsaw’s Peter Totman has written about his experience as a ‘traditional’ quallie drawn into the world of UX. Have a read and get in touch, we’d love to hear your thoughts.
https://www.jigsaw-research.co.uk/arent-we-all-just-quallies-under-the-skin/

03/04/2023

08/03/2023

Learning about empathy and how to harness it. Our Graphic Designer, Alabama, went undercover at the recent AQR's Empathy conference and writes about her experience from the day. Read it here: https://www.jigsaw-research.co.uk/empathy-everywhere-all-at-once/

16/02/2023

Jigsaw is excited to introduce our latest team member, Ellie Wroe Wright who has joined to help strengthen our qual team – it’s great to have her with us.

09/02/2023

Will ChatGPT replace Market Researchers? Jigsaw’s Ross Denton suggests in our latest blog that its danger lies elsewhere. Read it here: https://www.jigsaw-research.co.uk/for-researchers-chatgpts-true-danger-is-dullness/

24/08/2022

We have some exciting news. We have joined STRAT7, the strategic insight group, and will sit alongside the other great agencies in the group – Bonamy Finch, CrowdDNA, ResearchBods and Incite.

We have had a great time running our own show for 24 years and are proud of what we have achieved for our clients and our fantastic team. But joining STRAT7 will mean that we can secure Jigsaw’s future in several key respects – in particular growing our international presence and accelerating the developing of the tools and services we can offer to clients. We have been approached several times over the years by potential partners/buyers but STRAT7 offers by far the best fit and the most exciting opportunity for us – we are properly excited to have joined the group.

At Jigsaw, we are known for our technical excellence and thinking, for our creativity and for our excellent client service. We have a track record of winning agency awards, and we employ smart, experienced, people who clients respect and trust. The feedback we get (including in a recent review of our key client relationships) significantly exceeds agency benchmark scores.

But strong relationships only help our clients when we can back up the trust with solutions that solve their problems. Most of the time we can, but there are some things they need which we can’t yet offer, or that we need to improve.

Happily, joining STRAT7 creates huge opportunities for us to provide a more rounded offer to our clients. We’ll be able to work with and access cutting edge online community tech, proprietary data collection platforms, experts on culture, enhanced design capabilities, best-in-class data science, AI and more. And the group’s growing US team will mean we can offer broader and deeper support to our important US clients as well. This is a family of agencies with real expertise and quality – we know our clients will benefit immediately and significantly from this new collaboration and it will open up new opportunities for our team too.

So this is good news for our clients and it is also good news for Jigsaw people – both those who work here today and those who want to work here in future. I can’t think of another business that can offer its people the learning and development opportunities that we now can.

Please get in touch to find out more.
Sue