13/08/2026
Customising 90 basketballs, crafting match-winning bespoke boots for football’s biggest names, being on first-name terms with Anthony Joshua and taking the leap that landed his first big break.
All from our latest Cannon Conversations with artist and customiser Jordan Dawson.
From his beginnings in fine art and hyperrealist drawing to customising for Nike, adidas, PUMA and EA Sports, Jordan has built a career that spans sneakers, football boots, cars, fragrance bottles and much more - working with some of sport’s biggest names along the way, including Usain Bolt, Sir Mo Farah and Ben Stokes.
He shared stories from some of his biggest projects, what it takes to turn a creative passion into a career, and why sometimes the biggest opportunities come from simply putting yourself out there.
Thanks for inspiring us, Jordan.