Butterfly Cannon

18/03/2026

13/03/2026

Kneepads on set, the joy of nail art, getting brands & creatives on the same page and why AI can’t touch what she does.

All part of our latest Cannon Conversations with fashion and lifestyle photographer Hanina Pinnick.

From her journey from college to shooting campaigns for Nike, Garnier, Chivas, Pepsi and Cosmopolitan, she had so many stories and insights. All shared with the same effervescent energy she brings to her work.

Thanks so much for coming in, Hanina!

13/03/2026

Rimmel London Kind & Free - reimagined.

A bold new look for the iconic clean beauty range, co-created with Gen Alpha to tackle real skin concerns and push clean beauty from niche to the new normal.

Glow it up. Blur it out.

London has always been Rimmel’s home and inspiration. But the city has evolved from the days of red phone boxes, Union Jacks and grunge.

Inspired by the energy of today’s London, the refreshed design turns clean beauty up loud, built for a digital-first generation and made to stand out in today’s storefronts - TikTok and Instagram.

We stripped back the fluff, dialled up the vibrancy, and let the benefits do the talking.

Bold and unapologetic. Like the generation it’s made for.

10/03/2026

Our magnetic identity for Monte Rosso Estate - the new fine wine from Gallo Luxury Group.

We set out to unite the vineyard’s 140 year legacy with a refined, terroir driven vision.

Our focus: the soil.

Deep. Vivid red. Shaping the vineyard’s distinctive terroir and the vibrant character of its wines.

It’s iron-rich nature part of the force that pulls all things together.

Magnetism.

From that universal truth came a brand designed to draw fine wine lovers from around the world.

Iron-rich red anchors the identity. A single-label format bottle - elegant, elevated, unmistakable. Subtle texture echoes the landscape, whilst the brand book & website read like a love letter to Monte Rosso.

Monte Rosso Estate - a truly magnetic brand.

05/03/2026

Our magnetic identity for Monte Rosso Estate - the new fine wine from Gallo Luxury Group.

We set out to unite the vineyard’s 140 year legacy with a refined, terroir driven vision.

Our focus: the soil.

Deep. Vivid red. Shaping the vineyard’s distinctive terroir and the vibrant character of its wines.

It’s iron-rich nature part of the force that pulls all things together.

Magnetism.

From that universal truth came a brand designed to draw fine wine lovers from around the world.

Iron-rich red anchors the identity. A single-label format bottle - elegant, elevated, unmistakable. Subtle texture echoes the landscape, whilst the brand book & website read like a love letter to Monte Rosso.

Monte Rosso Estate - a truly magnetic brand.

19/02/2026

WE’RE HIRING. Butterfly Cannon is looking for a culturally curious, strategically sharp Senior Strategist, to help shape an ambitious new chapter for the studio.

You’ll turn insight into action, spark ideas that stick, and help teams and clients see the bigger picture. You love digging into human motivations and cultural currents, and shaping thinking behind creative work that’s distinctive and effective.

You’ll need:
- 5+ years in brand, advertising or comms strategy
- Proven track record building insight-led brand and comms strategies
- Experience in advertising or integrated communications
- Bonus: exposure to North American markets

Sound like you?

Send your CV, work examples, and salary expectations to [email protected]

Link in bio for more info

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We’re a friendly, inclusive studio with a supportive culture that looks to elevate its people and the work we create together. We strongly encourage applications from all backgrounds, ages and genders, including BIPOC and LGBTQIA+

19/02/2026

WE’RE HIRING. Butterfly Cannon is looking for a curious, creative, and energetic Midweight Designer, to help shape an ambitious new chapter for the studio.

You’ll bring sharp design instincts, a strong eye for detail, and a growing confidence in art direction. You love crafting thoughtful, well-made work across campaigns, visual identities, packaging, and everything in between - and you’re always keen to push your ideas further.

You’ll need:
- At least 3 years in a creative studio or agency environment
- A strong portfolio showing conceptual thinking and attention to detail
- Confidence across branding, campaigns and multi-channel outputs
- Fluency in Adobe Creative Suite (bonus Figma, Pitch After Effects Ableton or Cinema 4D)

Sound like you?

Send your portfolio / website link, a short CV, and salary expectations to [email protected]

Link in bio for more info

-

We’re a friendly, inclusive studio with a supportive culture that looks to elevate its people and the work we create together. We strongly encourage applications from all backgrounds, ages, and genders, including BIPOC and LGBTQIA+ candidates.

17/02/2026

Celebrating the Lunar New Year with Highland Park.

The year of the Fire Horse represents passion, creativity and transformation. We honoured this in a way true to Highland Park’s bold, Different by Nature spirit and its windswept Orkney home.

At its centre, a horse at full gallop. As the pack opens, a completely plastic-free, paper-based structure reveals sequential frames of animation - bringing the Fire Horse to life.

From pack to campaign, motion becomes the unifying brand expression.

12/02/2026

Setting the Year of the Fire Horse in motion with Highland Park.

To celebrate Lunar New Year, we created a limited-edition release that literally comes alive in your hand.

The Fire Horse is a symbol of passion, creativity and transformation. This wasn’t about adding decoration, but honouring that energy in a way that felt true to Highland Park’s bold, Different by Nature ethos and its windswept Orkney home.

At the heart of the pack is a horse at full gallop, charged with momentum. To extend that motion into the unboxing experience, we rethought lenticular design through a more considered, sustainable lens.

A completely plastic-free, paper-based structure reveals sequential frames of animation as the pack is opened, bringing the Fire Horse to life in a tactile moment of discovery.

Campaign assets amplifies the pack’s energy across advertising and retail, turning motion into a unifying brand moment.

23/01/2026

Beluga x St. Moritz
As the frozen lake of St. Moritz transforms into the world’s most glamorous snow polo arena, we’re proud to see our Beluga Noble Winter Limited Edition at the heart of the action.

Created as a seasonal statement accessory, the Noble Winter bottle was designed to introduce Beluga to a new generation of vodka drinkers, drawing inspiration from the legendary alpine lifestyle of resorts such as St. Moritz and the elegance & energy of snow polo.

All brought to life through Beluga’s signature Art Deco style.

From bottle to environment, our illustrations and visual language shaped the Beluga x St. Moritz snow polo activations, creating a cohesive winter world that feels fresh, elevated and unmistakably Beluga.

22/01/2026

BC Creative Director Thomas Lacey on beauty trends to look out for in 2026.

Link in bio for article by Lynsey Barber in Cosmetics Business Magazine.

14/01/2026

Iconic bottle. Fresh new look. We reawakened the spirit of legendary liqueur, Grand Marnier, for a new generation of luxury drinkers.

200 years of heritage, balanced with a confident, urban Parisian edge.

The bottle strips things back to let the icon shine. Elevated with a redrawn coat of arms and blind-embossed edges. With a bold Cognac & Orange Liqueur call-out.

Vibrant reds and copper-orange tones bring fresh energy. The iconic silhouette, Cordon Rouge ribbon and wax seal are reimagined for a new era of audacious luxury.

All debuting alongside our global identity refresh. Reigniting Grand Marnier across digital, social, retail, experiences, merchandise and campaigns.

A bold new era for an iconic brand.