Eva P. and Associates

20/07/2023

Did you say Brand Retail expertise?
We got it!
Eva Pederzini worked as Global Retail and Shopping experience Director for FMCG and luxury brands such as and .
Check the link in bio ☺️👆🏻

19/07/2023

No judgement here! Sometimes it is easier to achieve your goals if your business is seen from an external perspective. I can help you to focus on the priorities, lead your team to the success your Company deserves, or just give you some ideas you didn’t consider.
I know how hard can be to focus on clients, chase turnover, while you create the right Marketing and Business strategy. Let me be of help! You can delegate some of your responsibilities on an interim base or let me work on some of the most painful Sales and Marketing projects, while you focus on the right Strategy for your company. I can mentor your team to become more knowledgeable or independent. And even more.
If you are a Business owner, an entrepreneur or a Sales and Marketing C-suite I’m here to help! Check the link in Bio for info and contacts.

17/07/2023

I'm inspired by leaders who have a unique vision and dare to not follow the usual path.
I believe every brand has a unique DNA and Purpose and I can help you to discover it and capitalise its value to unlock your growth potential. Link in bio.

09/07/2023

How many time you asked yourself: “Did I make the right choice for my company?”, “Is this the direction that should we take?”. The choice of your brand positioning, your product of service pricing and your marketing mix can make the difference between growth or stagnation. Do you want to know which direction to take? We can help you. DM us for more information. We can help you!

05/07/2023

Hey everyone! I’m Eva and I will not bore you with my previous works, companies or achievements. For this you can visit the Link in bio.👆🏻

Just know I am passionated about premium and luxury Brands but especially about transforming them in a sensational instrument to engage you customers in your Company’s purpose and create an invaluable emotional bond with them.

People don't buy what you do, they buy how you make them feel!

Want to know more? DM me or use the contact form in my web site.

14/01/2021

Hi everyone!
have a look to a series of talk I had with fellow, very interesting, Business people. The name of the series is "In conversation with Eva".
Here is the chat I had with Oriana Cirocco about how Covid-19 is an opportunity to innovate for many Luxury and Fashion Brands.
If you liked, please please share it!

And if you wish to know more about my consulting service get in touch!

Eva ✨

Luxury sector has been one of the most hit by the Covid-19 outbreak with a projection from Bain of a consumption’s decrease up to -35%. It is with no surprise that luxury and aspirational luxury consumers have reduced their consumption, for both a practical reason, related to Retail physical shops...

18/08/2020

💜What I always enjoyed the most of being a leader was supporting my team-mates on becoming the better version of themselves.

I though helping my colleagues was part of my job, I couldn't guess this passion would lead to helping other fellow marketeers and business professionals to succeed in their job.

When I started my business journey I was focused on my hard skills (Brand, Marketing and Omni-channel Strategy) and I under-estimated the power of my experience.

How could people being interested to what I did or which decision I took, to reach the goals for my company and, above all, for myself?

⚡️Fast-forward one year: I realised people are enjoying listening to my experience and leaning on me to face small or big issues in their professional life, to reach their goals.

And I love it!

So if you wish to know more get in touch!








PS- here my latest mentoring session, you can find me also in the mentoring program

https://lnkd.in/dknGret

08/07/2020

Did you know that more than 50% of customers are buying on a Multichannel Journey?

It is proven that a well-executed Omnichannel strategy can positively impact on your Business results and on your Brand. According to a study by the Harvard Business Review, Omnichannel customers spend from 10-40% more on their first purchase and place 23% more on repeat orders.

Join me on July 21st at 10am if you wish to create a winning Omnichannel Strategy, that can boost your Business results and transform your customers in Ambassadors of your Brand.

📅 Tuesday 21st July
🕙 10am-12pm
✅ Book Today https://bit.ly/38yaHTn

11/05/2020

I wish these were my words, but I share them deeply.
The author is John Erzema, the American CEO and writer, who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behaviour and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership, and this is even more appealing for me 😊 (i.e. read his book "The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule the World" and you'll understand).
Today I was lucky enough to jump on a webinar of the Business of Fashion, one of my usual daily obsessions, and listen the great Alber Elbaz interviewed by Imran Amed.
In one of the last moments of the conversation, Amed read a message from a model who worked with Elbaz in the early stage of her career, praising him for the kindness and authenticity with which he treated her, not to mention the equality of treatment, being her a young model of colour. That happened more than a decade ago.
He was visibly moved by these praising words (which talks a lot about the kind of person he may be).

What was more important to me was how much impact a simple act of kindness did in the career of this person, if she was still reminding this moment after so long.

This makes me realise two things:
1. How many people I recall having been so kind with me in my career. These people, however few, remain mentors for me as they made a great impact on my life and moulded the businesswoman I am today,
2. How many people, hopefully, did I inspire with my kindness and authenticity and to whose career I positively impacted. These people are still my friends or in my inner circle and I hope from time to time, they will remind that moment. And even if this won’t happen, I know I did my best for helping them be the best version of themselves as leaders.

Kindness is a self-less attitude but can make an incredible impact, in life and in business.

How many of you did experience the same? Tell your story below. 👇🏻

26/04/2020

How many time did you feel discomfort in going to a networking? How many facing a big audience to do the speech that can change your life? How many did you feel unheard in a meeting? First of all know you are not alone. I’ve felt your pain and I I can help you overcome it. If you love your job, or you have a dream to reach and build an ambitious business or brand, how you communicate it its key. I can help you. But in the meanwhile... this is my book recommendation for the weekend. A must read!

22/04/2020

Today is the 50th Anniversary of the International Earth Day. Let's remind ourself, in this very moment, how much protecting our Mother Earth is important for our survival. Let's be honest on where we fall short and make something to change our behaviour, as people and as Brands.